Not everyone can find a good location when opening a shop, or they just came here and didn't understand this market and didn't choose a suitable location. If the restaurant is in a bad location, it will be difficult to do business well. When the restaurant is in a bad location, we must try to change this situation.
Carry out take-away business: At present, take-away turnover accounts for a large part of the total turnover in restaurants in many places. If the business of a restaurant is not good, it means that the publicity is not strong enough and the popularity is not high, so few people come. At this time, you can join some large-scale take-away platforms, and do some all-round marketing activities or give drinks at the beginning of the take-away platform. Of course, the routines on the take-away platform are also very deep now, and we need to learn from other businesses around us.
Vigorously marketing activities: in the catering industry, activities that are neither too big nor too small are also done for nothing, and have little effect, so since you are going to do activities, you should make full preparations. Common marketing activities are: buy two and get one free; The second half price; Limited time gift, etc. Before the event, it is also very important that the publicity of the event can be promoted through traditional methods such as posters and leaflets, or through online channels and other efficient and fast ways.
Theme marketing model: what is theme marketing? Simply put, it is to do related marketing activities through a theme. For example, on Mother's Day, consumers who bring their mothers to the store can enjoy xxxx；; For Valentine's Day activities, boyfriends can choose roses for their girlfriends for free in our store. What you can also do is to hold a holiday party in the store and promote each other through friends, thus boosting the flow of people.
Network marketing: establish some WeChat groups to circle customers from the opening, and inform everyone in the group as soon as the store does activities. This WeChat community can also be a good tool for customer suggestions and catering bosses to collect opinions. Stabilize old customers, turn customers into friends, and friends into customers. On the premise of ensuring the quality, you can make some slight concessions to the old customers in the store, make them become your fans, and help you with oral publicity or bring friends directly inadvertently.