There are two problems in this: one is the place, which has obvious regional signs, and the other is the characteristic, which is not easy to appear in other places because of geographical reasons. For example, Lanzhou Lamian Noodles, Shaxian snack, Xinjiang spicy rice noodles, Liuzhou snail powder, Sichuan couple's lung slices, etc.
Let's analyze the marketing model of Shaxian snacks:
1. unify store signs and decoration styles.
2. Have a specific food:
braised chicken with rice
Small wonton
Piaoxiang mixed noodles
3. Wide layout
Almost overnight, Shaxian snacks have blossomed everywhere in cities all over the country. You will find Shaxian snacks near the company and Shaxian snacks near your home.
4. Convenient and quick
You don't have to walk a long way to solve the problem of food and clothing. The store deals in fast food: noodles, wonton and covered rice, which can basically be served in 5-8 minutes. Meet the fast-paced life of urbanites.
To sum up, Shaxian snack operation mode is successful, achieving the goal of making snacks bigger and stronger.
Let's analyze online marketing again:
Liuzhou spiral lions powder
Xinjiang baola rice noodle
These are two online celebrity products, which quickly let the world know their characteristics.
Liuzhou snail powder is famous for its smelly taste, which satisfies people's curiosity. Coupled with the help of online celebrity people, live performances and eating shows made snail powder quickly spread all over the country. With the participation of food enterprises, snail powder for convenience products can be bought in supermarkets and online stores, which also accelerates the promotion of Liuzhou snail powder. Therefore, Liuzhou snail powder is also successful, achieving the goal of making local specialty snacks bigger and stronger.
By the same token, online celebrity's product, Xinjiang Spicy Rice Noodle, can feel the degree of spicy from the name, and spicy is the characteristic of this product. The same result captures the curiosity of consumers-network promotion-enterprises join in making convenience foods-and flowers bloom all over the country.
To sum up, both Shaxian snack marketing model and online celebrity product marketing model have one thing in common: convenience and economy. To be bigger and stronger, we should have the following points: the product should have obvious characteristics and conquer everyone from taste buds, smell and vision. Rapid promotion, rapid occupation of the market, play a role in advertising. I don't know if my answer can help you. Please comment and pay attention.
According to my understanding, to make local snacks bigger and stronger, we must first have the following two points: it has local characteristics and conforms to the consumption level of people in the nearby economic circle. Next, I will take Beijing, the capital of our country. To explain how I think local snacks can become bigger and stronger.
2. Zhajiang Noodles
Step 3 have a tripe
Step 4 roll around
5. Sugar-Coated Berry
The above are the snacks I have chosen that Beijing has great characteristics. I think it's the most important point to choose the geographical location: 1. whether it is around the economic circle; 2. the radiation range of snack bars; 4. the audience; 5. whether the food meets the demand; 5. whether the snack is very distinctive and unique in decoration style (if you locate near the top-grade office building, your price will of course be high, otherwise you can't make ends meet and you can't pay the rent, so you can't talk about becoming bigger and stronger. But if it is near a snack bar or a residential building, the price should be close to the people. )
In some rural areas, special snacks can only be found locally or locally, but now the market is in great need, because young people are coming out now, especially in big cities like Guangzhou, Shanghai and Beijing, where people are so crowded that they have always been obsessed with the food in their hometown. At this time, we need to walk together and come out with the food in our hometown.
For example, the rice cooker in Maoming is really a delicious cake, which can only be eaten locally and can be eaten authentic.
Pot cooking
Preparation materials: 500g sticky rice flour, crushed peanut salt powder, leek oil and peanut oil.
Mix sticky rice flour with water until it is sticky. Apply a layer of peanut oil to the steamer to avoid sticking together. Put the mixed sticky rice flour solution into the steamer and steam for 30 minutes. It is simple to do.
It's really delicious to slice the right rice cooker and sprinkle it with peanut salt powder and leek oil.
We should find a good position for such delicious food and make it into a special snack, for example, the restaurant in Shangxiajiu Pedestrian Street in Guangzhou launched a special cake.
Push it out of the countryside and go to the city. I hope everyone can support it more.
Hello, I'm glad to answer your question!
Personal opinion:
Investigate the market
First of all, don't worry about becoming bigger and stronger.
In the early stage, we should first investigate the market, see what is the most popular local snacks in the market now, do a good job of investigating the surrounding consumption environment and consumers, and make a series of analysis according to the results of the investigation.
Remember: low-consumption places are not suitable for making big investments, because consumers can't meet the requirements of high consumption, so we should do the right thing in the right place.
Product is the core.
As far as snacks are concerned, they must have their own taste. Only when they are good in taste, good in raw materials, distinctive, clean and hygienic will they attract more customers.
brand building
We can apply to join those famous snacks, such as Shaxian Snacks, Chongqing Noodles, Cai Linji, Zhou Heiya and so on.
If the snacks you manage are really unique in taste and popular with the public, then you can take a brand name, apply for a trademark, package it and unify your image, and then your business will be half done.
Shop location
The location of snack bars is particularly important, which also determines the flow of people and the business quality of snack bars in the future. Before choosing a site, we should also do our homework to see if people are willing to spend money when the shop is here.
Actively innovate and launch new products.
The unchangeable products will only make customers feel bored and bored, and they will choose to go to other homes for consumption.
Therefore, we should constantly innovate and launch new products. Only by constantly updating can we firmly lock the hearts of consumers and bring them freshness at all times.
The above is my answer, I hope it can help you! If you have any other opinions, please leave a message in the comment area and let's discuss the mystery of food together ~
Hello, I'm glad to answer your question. We are colleagues, and I also run a small restaurant. Let's talk about my experience briefly!
1. Geographical location
A good geographical location is too important. You must open a shop in a crowded place. Even if the initial investment is higher, you should choose a popular place! It is recommended to open stores near shopping malls, office buildings, schools, pedestrian streets, amusement places and other places!
2. Cooking techniques
Taste is the core, you must have excellent cooking skills. If you are a second-hand man, I advise you not to waste time and money! You must do it, make people's appetite open, and praise you as a good food, not as bad or unpalatable. I'll come back next time after eating. It can't be a one-time deal. I'll open a shop after passing the technical test! For example, if you want to cook rice, you can't cook it yourself. If you buy a cooking bag, then I advise you not to invest, and pay for it!
3. Price positioning
Of course, the price is also very important. This year's epidemic, the people are generally not rich. Besides, even if everyone is rich, why come to your house? If the same thing is delicious, what will you do? Here I think you can do two modes. The first is to rely on the volume. There are more than a dozen small restaurants and snack bars in this street, so how do you stand out? I think under the same taste level, the price is the cheapest, every little makes a mickle, and quantity wins! The second is to take the high-quality route, my food is the best in this street, and my boss is also the most beautiful boy in this street! I dare to say that, my home is 50, next to 5 yuan's, go out and turn left, don't send! But the risk is great, unless you can really make it the best in the whole street! Remember!
4. License
Remember not to operate without a license! Business license, health permit, health certificate, and a series of documents can only be opened if the license is complete. We are a society ruled by law, and of course we must act according to law!
5. Publicity and marketing
Good publicity and marketing is a sword! Can help you in your career! For example, giving side dishes and drinks, 1 yuan dishes, 2 yuan wine, 9 yuan 9 set meal, full gift, full discount, coupons, savings cards, membership cards and other welfare activities will promote consumption and accumulate popularity!
6. Online and offline
If you have spare capacity, you still have to do both online and offline! Online, such as Meituan, are you hungry? Comment! There is no need to say more about offline food! A two-pronged approach can make better profits and publicity!
7. Sanitary environment
The most basic thing about eating in the hall is to be clean and hygienic! When people enter the room, they feel that the shop is bright, clean and safe to eat! Have the ability to decorate the store environment, be more elegant and more upscale!
8. Service attitude
Whether online or offline, treat guests or riders, be kind and courteous. There is nothing wrong with being kind, calm and make money!
If we can do these things in the early stage, I don't think it will be a problem to operate smoothly! Of course, successful catering is more than that, and we need to keep learning and making progress! Let's work together, hoping to help you!
To make local snacks bigger and stronger, I think the first step is to achieve a unified taste and make it acceptable to the general public. The second step, the price problem, snacks, snacks, the price should be economical. The third step is the quality problem, which is the key point. Quality is related to everything, material quality inspection, storage and transportation. The fourth step, personnel management and quality education, a snack to achieve an enterprise and a big company, personnel decide everything, leading and managing personnel to the workshop staff, to make ingenuity and unique spirit, to bring China virtue. Don't be afraid of hardship, work hard, treat the enterprise as my home, and let your employees love your enterprise. Laoganma around us is the best typical story. She abides by strict self-discipline from the materials used to the production. For example, the origin of the peppers he uses is fixed, the varieties of peppers are fixed, and the harvest time is fixed. This ensures that the quality problem of its raw materials has been solved. In addition, he strictly requires the production steps, so its taste and reputation have been recognized by the public, and even it has gone abroad and globally. There are many such cases around us. The most important thing is how to keep an enterprise going and keep going. In our vast country, there are many talents. What is lacking is the direction of an enterprise and the future of an enterprise!
Glad to answer your question.
Snacks are very regional. For example, snacks in the north are hard to eat in the south, and some individuals in local snacks may not be able to go out of the city. Therefore, if snacks are to be popular, they should be changed according to local tastes, and the ingredients should also be suitable for local tastes. Of course, the unique tastes and mouthfeel of some snacks should not be lost. It is recommended to try to choose a place with similar tastes and ingredients in all aspects to open a shop.