1, Tik Tok advertisement.

Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.

Sales method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, with single-round inventory 10000CPM).

GD does not support orientation, but it can support third-party monitoring of exposure and clicks.

Remarks: CPT sales must be submitted at least 5 days in advance, and CPM sales must be submitted at least 3 days in advance.

2.Tik Tok information flow advertisement

Material types: horizontal video and vertical video.

Sales method:

GD (Single Page Advertisement): Click on the advertiser's avatar, nickname, title idea, "Details" tab, "View Details" banner at the bottom and "View Details" button on the mask, and slide the video content to the right to enter the promotion landing page; Support likes to interact, do not count and show likes, and do not support comments and forwarding; Advertisers don't have a Tik Tok account, so they can't pay attention to it. They don't have a Tik Tok homepage. Directing is not supported, and third-party monitoring of exposure and clicking is supported.

GD (Native Advertisement): Click on the advertiser's avatar, nickname and video content and slide to the right to enter the Tik Tok homepage of the advertiser; Click the title idea, the "Details" tab, the "View Details" banner at the bottom and the "View Details" button superimposed to enter the promotion landing page; Support likes, comments and forwarding, and support paying attention to the Tik Tok account of advertisers.

Bidding advertisement: application download and landing page promotion are supported, but landing page-card coupon advertisement is not supported; Support cpc, ocpc, cpm and ocpm charging types; At present, it supports the orientation of region, age, gender, first activation time, Android version, ios version, network, operator, mobile phone brand and so on. For the time being, orientation such as app behavior classification and interest classification is not supported.

3. Tik Tok sticker product introduction:

Product advantages:

The usage scene is native, users take the initiative to use it, with high acceptance and long interaction time;

Stimulate users to actively spread, and after sharing the spread, trigger secondary use;

The advertising forms are vivid, which improves the brand's goodwill among Tik Tok users.

Product price: selling price: net price of 300,000 /7 days.

Location: 4th place in the first row of Tik Tok sticker column for 3 days, random location for 4 days, continuous purchase. Need to design a variety of stickers to ensure weekly replacement 1 time.

This product is non-standard, quantity is not guaranteed, and third-party monitoring is not supported.

Tik Tok has the final decision on whether the sticker meets the online standard.

4.Tik Tok talent cooperation product introduction:

Content customization: To provide customers with video content customization in line with Tik Tok.

Talent marketing: using the influence and creativity of talents to spread brand marketing content.

Native communication: Daren cooperation videos can enter the recommendation stream normally and spread natively at Tik Tok station.

Secondary transmission: Video content can be transmitted on other platforms for secondary transmission (only for videos with Tik Tok watermark).

Video topping: the video will be topped on Daren's personal page for 5 hours, and Daren will not add video during the protection period.

Video retention: cooperative videos can be retained under Daren account for three months and continue to spread.