Barbecue Business Plan
In the fast developing modern society, in many cases we come across the business plan, which plays an important role in attracting the required human resources and rallying the hearts of the entrepreneurs. There are many things to consider when preparing a business plan, are you sure you can write it? Here is my barbecue business plan for you to organize, for your reference and reference, I hope it can help the friends in need.
BBQ Business Plan Part 1
Market Overview
Korean barbecue is a fashionable food and beverage project that has emerged in recent years, and with the popularity of Korean cuisine in large and medium-sized cities in China, Korean barbecue has also rapidly entered the consumer's line of sight. Survey shows that the Chinese barbecue and Korean barbecue two major consumer taste differences, the former preferred aroma, numb, spicy, the latter preferred aroma, sweet, spicy, and most of the consumers are fond of Korean barbecue are initially attracted to sweet and spicy dipping sauce, which subverts the traditional Chinese food and drink tastes of food and drink has a broad market outlook.
The traditional Korean barbecue store entry threshold is high, in order to allow small entrepreneurs to find a point of entry, I will analyze the depth of the Korean barbecue market segments - self-service Korean barbecue. Due to the project's small investment, high rate of return, and for customers, with more dishes, casual fashion, suitable for a variety of classes of niche dinners and other characteristics, self-service Korean barbecue restaurant will set off a whirlwind of the domestic catering industry.
Investment return analysis
1. Amount of the budget
Small self-service Korean barbecue store's total investment is generally in the 5 - 80,000 yuan or so: of which the store rent (according to the three months, 50 square meters) 15,000 - 20,000 yuan. If the investor has sufficient funds, he can consider increasing the store area or strengthening the decoration features of the store on top of this investment. In addition, the investor must be prepared to 2 - 3 million yuan of liquidity, in order to cope with the subsequent investment after the opening or unexpected circumstances.
2. Earnings assessment
The barbecue store according to 20 tables, each table sitting 4 people, per capita consumption of 30 yuan to calculate, every day at noon, 1 wave of customers, 1 - 2 waves of customers at night, the average daily turnover of up to 6,000 yuan, according to the calculation of 20% of the net profit margin, the daily profit of nearly 1200 yuan, a monthly profit of more than 30,000 yuan, a profit of more than 30,000 yuan. The company's business model is based on the idea that the company's business model can be used for a wide range of purposes, such as to provide a better service to its customers, and to provide a more efficient service to its customers.
Site selection points
Self-service Korean barbecue and Korean barbecue store on a different scale, its customer base in the consumption of the store environment or grade is often not particularly important, and more importantly, "self-help" is really, so investors in the site should focus on considering the following Three aspects:
1. Dining Street
Self-service Korean barbecue can choose to operate in the dining street, the benefits of its operation in the early part of the other restaurants can be part of the diversion of customers, but need to pay attention to is the best with the surrounding food and beverage business content is not duplicated, and the consumption of specifications at the same price, can be a little lower.
2. The store should not be too large
The store area is best within 40 - 60 square meters, not too large. One can control the cost, the second is because the store is not big, as long as there are a few tables of people in the consumption, can give the passer-by to form a good business feeling; store is too big, if the publicity is not in place in the early stage, but easy to fall into the vicious circle of "business is slow".
3. Convenient transportation
First of all, there should be parking spaces nearby; secondly, it is best to be close to a bus stop or cab stand. City people live a fast-paced life, and any restaurant may risk being ostracized if customers spend a lot of time due to transportation inconvenience.
Although the site needs to pay attention to the above three aspects, but everything must also be relatively cheap rent as a prerequisite.
Decorating reminders
Because of the small size of the store, it is important to consider decorating with as many tables and chairs as possible, while avoiding collisions between customers.
1. Table design
Successful case of Hubei Deng's Korean barbecue store is about 50 square meters in size, the door along the main aisle on the left side of the seven long tables, each long table can be used for four people to dine; the right side of the area is wider, take two long tables connected together, equivalent to a large table, two stoves for eight people to dine, **** 6 rows. The whole store *** 19 long tables, each long table with two long wooden benches, more cost-effective and space-saving than a single bench.
2. store decoration
Due to the heavy barbecue fumes, long-term operation, the walls, the ground is easy to form a difficult to clean the oil stains, so the store should be used non-slip floor tiles, the walls should not be painted, it is best to use dark yellow color system of antique wall tiles.
3. Ventilation equipment
Successful cases in Guangzhou Hanji barbecue store, each table is connected to a simple smoker, almost no smell of fumes during the meal. According to the owner of the store, although the price of a simple smoking machine is not expensive, due to each machine to be installed to a fixed location, flue, external packaging and labor costs are calculated to greatly increase the cost of opening the store, it is recommended that the average small store to carefully select the ventilation equipment.
Therefore, the average self-service barbecue store can be installed 8 - 10 exhaust fans, neatly side by side in the store on the upper end of the walls on both sides of the main aisle.
Dish settings
Dish settings are mainly based on the buffet price, to 30 yuan / bit as a reference, the store dishes in addition to beef as the main meat dishes, but also must be equipped with pork, chicken, fish, etc.; lettuce, lotus root, potatoes, tomatoes, taro, and other kinds of vegetarian dishes as a supplement; at the same time, it should also be equipped with 8 - 10 kinds of fruit, pastries, and other food, and the food is very good. --10 kinds of fruits, pastries; in addition, in order to enhance the small store's lineup of dishes, you can add such as fish skin, chicken skin, steak, sashimi and small seafood.
Specialties: black pepper beef. Cut the beef into thin slices, rinse repeatedly with water until there is no blood, squeeze out the water with your hands, marinate with cooking wine and dry starch for at least 30 minutes, add soy sauce, oyster sauce, sugar and black pepper, and mix well.
Business characteristics
1. Self-service Korean barbecue has two strong selling points, one is self-service, the second is Korean barbecue, so it locks the project's target customer groups for students, white-collar workers and other young consumers. In the publicity strategy, flyers are essential; can also be placed outside the store pots and pans, on-site barbecue, free tasting to earn yell; can also be in the popular Dianping network, the major food and beverage Web site posting.
2. As the price of self-help is fixed, if the discount, it is likely to give customers "cheap no good" feeling, therefore, the small store is not discounted, the opening of the initial period can try to "20 yuan per table to send drinks, "Consumption of 120 yuan to send a single consumption volume" and other activities.
3. Consumers eating buffet often hold "this" eat back mentality, so usually in the take dishes often appear "eye big belly small" situation. A dish rich and good quality barbecue restaurant, in order to prevent because of the waste caused by the cost of loss, the owner can stipulate that "the checkout of the remaining dishes shall not exceed 100g", otherwise the customer must be at an average price of 15 yuan / kg to buy. In this way, not only can control the consumer's waste phenomenon, but also to protect the interests of small stores.
4. The power of details can not be ignored. When a region after more and more similar projects, to retain customers and open up new customers, in addition to maintaining the original quality, but also to enhance the service, that is, control the details.
Successful cases: in the eyes of many people, but is an unimpressive ordinary vocational high school students, graduated in 2004, she has done beauty salon, massage. Two years ago, the family to acquaintances to give her a small company office clerk's job, but refused to rest on their laurels, in the last year, after eating a Korean barbecue with friends, the first to resign, go home to find their parents want money to say that they want to open up a self-service Korean barbecue restaurant. "I still remember the angry look on my father's face when he heard I quit my job and swung his palm to hit me?"
At that time, the relatives and friends are not in favor of her store, a 22-year-old inexperienced girl, is not taking the parents' hard-earned money joke? But the force of discussion, in the father wrote "IOUs", just barely got 60,000 yuan start-up capital.
As a result, the self-help Korean barbecue restaurant business is exceptionally hot, 60 square meters in the size of the store, 24 tables, at least 2 waves of customers every night, at least 3 - 4 waves of customers on weekends, daily turnover of six or seven thousand yuan, up to 10,000 yuan. Everyone was amazed at the result, but calmly at the interview: "I think it's inevitable." The tone of voice is quite a bit childish, but also reveals the dominance of a successful person.
The barbecue restaurant than other stores in a good environment? The food is good? Can't say. Carefully analyze the magic weapon of her success, in fact, there is only one - details.
Perhaps with her engaged in a few years of service industry work experience, observant, gentle attitude, good communication with people, entrepreneurs can learn from her "ten service regulations":
1. No matter how good or bad the business in the store, every five minutes to the store door to the passers-by to briefly introduce the characteristics of the store;
2. When the store is in the middle of the day, the store will be closed to the public.
2. When the customer sits down, a clerk will immediately put a piece of paper made of special material on the stove to prevent the food from being burned;
3. Before the fire, a clerk will send an apron and sleeve cover to prevent the customer's clothes and skin from being splashed with oil;
4. After the fire, a clerk will briefly explain the precautions of the barbecue process for 30 seconds in front of the customer's table;
5. two pairs of chopsticks are prepared for each customer: one for barbecuing and one for eating;
6. traditional sweet and spicy Korean barbecue sauces are prepared for customers' different taste preferences, and a variety of dipping sauces, such as ketchup, chili sauce, chili powder, and green chili sauce, are available for customers to choose from;
7. raw meat without condiments is prepared for customers to choose from, in addition to raw meat from regular barbecue restaurants;
8. raw meat is prepared for customers to choose from, in addition to raw meat without condiments. In addition to preparing raw beef and chicken without condiments, raw black pepper beef and raw curry chicken are also prepared; as the barbecue stove is not big, the size, shape, thickness of the dishes have strict requirements, and strive to make customers feel exquisite in leisure;
8. The pastries and cold dishes in the ordinary self-service barbecue restaurant are generally stacked in a plate as uniformly as the other dishes, but they are pre-packed into several small plates. The store staff take turns to observe the food supply situation, all the missing dishes, almost not waiting for customers to find, has been quickly made up;
10. There is a record book, specifically for recording customer service aspects of the store and the dish aspects of the comments and suggestions. Every day after closing, will carefully study the contents of the record book, half a month will be a dish adjustment.
1, entrepreneurial research and consulting
Examination of the local food market, looking for entrepreneurial experience in the chef and related to a certain degree of social skills and have a certain power of friends to consult, and to maintain a good relationship with them.
2, write a business plan
The content of the business plan, including industry analysis, the competitive situation of the industry, the introduction of food, the opening of the business circle analysis, store size, investment analysis, manpower planning, monthly cost analysis, profitability assessment, store plans, medium and long-term development goals, etc., which each project, must have a breakdown analysis. The company's business model is a good example of how it can be used.
3, entrepreneurial financing
Because of the limited economic capacity of individuals, you can invite friends and relatives or employees to join the shares (net profit according to the amount of shares).
4, learning management techniques
To the catering management experience of the people to ask for advice, it is best to similar barbecue store apprenticeship for a few months, each link of the work to do a little bit, learning management experience, familiar with the details of the management, and accumulation of real-world experience.
5, store business circle assessment
The choice of location:
should be selected in factories, office buildings, commercial areas, schools and other nearby working class or students concentrated in the place, or the station, docks, traffic and other mobile population, so as to ensure that there are sufficient sources of customers. If you can't find the ideal store for a while, you must have the patience to keep looking and never give up halfway.
Business district assessment:
Including the attributes of the business district, store size, floor, surrounding facilities, nearby competitors and complementary stores, rent, various types of legal licenses to obtain the degree of difficulty, the vicinity of large shopping malls, stations, business hours, population (mobile, fixed), sources and proportion of consumers and consumer spending power and consumer motivation, the width of the road, the prospects for development (changes in the business district) and other factors.
When evaluating the business district, it is necessary to evaluate the business district at different times, such as during the day, at night, on normal working days and holidays, etc., to observe the business district situation, so as to avoid only looking at the daytime and not looking at the night, or only looking at the working day and ignoring holidays, which will result in a misjudgment of the assessment of the business district. The newest addition to the lineup is a new, more robust, and more efficient way to manage your data, so you can be sure that you're getting the best of both worlds.
6, find a house, and sign with the landlord
According to the store business district assessment, determine a good store. The next step is to sign with the landlord, this action can not be too early, must wait until the previous several steps are completed. Because, once you sign with the landlord, you have to start paying the rent, and there will be time pressure. Therefore, before signing with the landlord, all the preparatory work and written data must be prepared. When signing with the landlord, the lease period is best not too short, if only one year, may be a year before the start of the recovery of investment, the results of the store was the landlord to take back, so the store should be three to four years for the more ideal signing period.
In addition, when signing the contract, you usually have to pay the landlord a deposit, which is usually about 30% of the rent. Therefore, when signing the contract, you must pay the landlord's deposit and the first month's rent, but the store is leased, you need a period of decoration, it is best to negotiate with the landlord, the rent starting date can be deducted from the decoration period, in order to reduce the rent expenditure.
7, apply for a business license
Before opening a business, you must first apply for the relevant license, otherwise it is operating without a license, will be subject to the relevant departments of the investigation. The license application is generally divided into two: one is to apply for a company license, issued by the Trade and Industry Bureau; the other is a smaller capital, only for-profit business registration, issued by the local county and city business. Most of the stores due to small capital, as long as the registration of profit-making business. In addition, it is necessary to go to the tax authorities for the relevant tax surgery, to receive a unified invoice, unless it is authorized to be exempted from the use of unified invoices, otherwise, all have to be processed.
In addition to the application for business licenses, if you want to hang their own store signs, not to be abused by others, want to be able to use for their own purposes, it is also necessary to apply to the Trade and Industry Bureau to register the service mark. The name of the signboard hanging in front of the store, in addition to the name of the text or graphics, may have their own special design, which belongs to the non-commodity type of text and images, called the service mark. It is not the same thing as the company or trade name that you have applied for, and the two names may be different. So, if you don't want your future brand to be stolen, you must first apply for service mark registration.
8, store decoration
Shop decoration is related to a store's business style and affect the customer's first impression, therefore, the choice of decoration manufacturers is very important to find the decoration manufacturer must have related store decoration experience. For example, if you are opening a coffee shop, you must look for a manufacturer with experience in coffee shop decoration, and if you are opening a children's store, you must look for a manufacturer with experience in children's literature and education decoration. Because, if the decoration manufacturer does not have the same type of store decoration experience, then the decoration out of the store, may not be able to fully meet the demand, then, if then knocked out to redo, of course, it is expensive and time-consuming.
Therefore, before decorating, we should ask the decorator to draw drawings, including floor plans, elevations, side drawings, materials to be used, colors, sizes, etc., should be clearly indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of store to observe the scene, and say clearly what you want to decorate the feeling, so that the decoration out of the store, will be closer to their own ideas.
BBQ decorating ideas:
a. Street glass windows.
b. Folk paper cutouts on the glass windows.
c. Indoor counters, square tables and chairs made of logs in original wood color.
d. Hang local 'handicrafts with specialties on the walls to highlight the local folklore.
e. Lighting is mainly soft light.
f. The door decoration is characterized by simplicity. In short, the decoration should be simple style, bright colors, and local characteristics, giving customers a sense of ease and pleasure.
9. Recruitment
a. Determine the number of departments in the barbecue restaurant, determine the number of people in each position.
b. Determine the staff salary standards and rewards and punishments.
c. Recruitment of employees to have a hiring license, employees from abroad to have an identity card, temporary residence permit, but also a health certificate.
d. Staff training.
10. Procurement of raw materials, utensils and equipment
Make a list of opening utensils, equipment, raw materials procurement. From the big equipment such as air conditioning, computers, freezers, refrigerators, cash registers, to sound, security, card machines, and even pens, books, business cards, store stamps and other small things, as well as the first time the material goods, etc., the details of the large and small are all listed out, indicating the name of each device, quantity and unit price, calculate how much money is needed. The most important thing is to grasp the source of procurement of goods, it is best to shop around and reduce costs.
11. Trial products
It is best to try to make the products by yourself first, to master certain secret techniques, and then try to make the products with the chef, to determine the cost of the products and the selling price.
12. Opening Promotion
a. Try to open the business for 1 week first. For the first-time entrepreneurs, they are not familiar with the management process; for the staff, the cooperation of various departments and the collaboration between the staff have to go through the process of trial and error. If not after a period of trial operation, in the first day of opening, on the big publicity and promotion, customers, of course, is a good phenomenon, but because of their own technology is not skilled enough, suddenly faced with a huge tide of battle, is bound to be hand in hand, poor service, causing customers to complain, and the next time it is possible not to patronize.
b. Official opening. The opening day to attract customers, of course, to engage in some promotional activities. The more old-fashioned promotional activities are no more than in front of the store on the flower baskets, arches, dinner discounts, giveaways, lottery and other ways.
There should be innovative promotional activities, such as the preparation of the opening ceremony of the money, through the media, sent to the orphanage or aid to poor students, that is, to do a good deed, but also publicize the reputation of the enterprise.
BBQ business plan Part 3First, the company's situation
The company named xxx barbecue limited liability company, the company's development will be based on the city of xx, to create xx characteristics of snacks. The company will be established in my hometown xx, drawing on the Haidilao hot pot business model, the use of scientific management, and strive to build the company into a combination of theory and practice of first-class catering company.
Second, the company's philosophy
Learning from Haidilao's business culture, "experience delicious, enjoy life, have health, *** create excellence," the development of the concept of advocating "hands to change their destiny, rely on hard work to realize the dream" value proposition. Realize the dream" value orientation, the company formed a "concerted efforts to create xx first-class catering enterprises; up and down the heart, to create xx first hot pot brand name" of the brand atmosphere.
Three, industry analysis
Advantage: barbecue industry investment is not much, but the return is considerable. Barbecue is more varied and more attractive, barbecue restaurant is a very popular leisure and party place among students. In xx paper workshop, barbecue to formal facade development business place less, in terms of market saturation, has not reached market saturation, there is a phenomenon of oversupply.
Weaknesses: First, the barbecue itself can not be eaten more, this point also restricts the development of the barbecue industry, and the second is the barbecue store there is a big health problem.
Fourth, the status of competition in the industry
Due to the distribution of barbecue stores in the xx paper store is not centralized, fewer stores, the competition is relatively calm, the industry threat is small.
Fifth, the amount of investment and facade analysis
Initially envisioned that the first year of investment of 200,000 yuan, due to the limited economic situation of individuals and parents, intends to implement the principle of equity, absorbing funds. Facade selection in the distance from the Department of China's hundreds of warehouses far from the stadium near, where regardless of the day or night, the flow of people are very large. The initial intention is to 100,000 yuan for the storefront lease and decoration, 50,000 yuan for the purchase of ingredients and opening promotions, another 50,000 yuan for staff wages.
Six, staff recruitment and departmental division
1, the barbecue restaurant is divided into three departments, one is the logistics procurement department, the second is the front desk service department, the third is the backstage kitchen. Initially envisioned the recruitment of ten people, five people are responsible for the front desk, two people are responsible for logistics, three people are responsible for the kitchen, xx for the boss.
2, salary standards: logistics and front desk everyone 1900 yuan / month, the kitchen for 3000 yuan / month.
3, employee protection: the establishment of employee incentives and penalties, for employees to handle the relevant security, to stimulate the work of employees motivation.
Seven, opening promotions
A week before the opening of the trial camp, the use of a variety of promotional tools, the main methods are as follows:
A discount discount: 20% off during the trial camp. This method is the most direct means of allowing customers to actually get the benefits, it allows customers to intuitively feel that they do get a cheap, psychological temporarily get a greater satisfaction. The disadvantage is that more discounts, higher costs, less discounts, can not play a role in the effect.
Second, the cash coupon: preferential strength and discount offers compared to the strength of some of the smaller, in fact, is the same discount, but the need for two consumption. Is a kind of hold to induce consumption nature of the promotional means. Trial period consumption of 100 full 20, 200 full 50 and so on.
Third, membership discounts: membership discount promotion is a long-term means of discounts restaurant opening the initial period, the lack of sources of customers, the speed of development of members can be asked to customers. During the trial period, reduce the membership to join the threshold to attract customers. Faster, later, if the popularity has been gathered, and even every day dining will be waiting for a place, queuing phenomenon, the development of members should be slowed down, or even stopped.
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