Inner Mongolia Yili Industrial Group Co., Ltd. (hereinafter referred to as Yili Group or Yili), established in 1993, is the largest dairy enterprise with the most complete product line in China. It is the only dairy enterprise in China that meets the Olympic standards and provides services for the 2008 Beijing Olympic Games.
It is also the only dairy enterprise in China that meets the World Expo standards and provides services for the 20 10 Shanghai World Expo. 20 17 On August 30th, Yili Group became the only official dairy partner of Beijing 2022 Winter Olympics and 2022 Winter Paralympics.
Extended data:
Yili's market position
Global market system: On the basis of digging deep into the fastest-growing China market in the world, Yili has rapidly accumulated brand awareness and brand energy in the global market through heavyweight international events such as the Olympic Games and the World Expo.
20 13 Yili invested in the Oceania production base in New Zealand, and "clustered" in the three traditional western dairy sectors of America, Oceania and Europe. 2014165438+1October 25th, the first phase of Oceania Base was put into production.
In 20 14, Yili cooperated with Vakhnin Gunn University in the Netherlands to open a European R&D center, cooperated with the whole industrial chain of Lincoln University, and reached cooperation with internationally renowned quality institutions SGS, Lloyd's and Intertek to improve Yili's global quality management system.
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