It depends on what promotion you use. If you click the "Promote" button directly through Weibo, you can choose promotion methods such as "Fan Headline", "Passers-by Turn to Powder" and "Fan Link". Fan Headline means that if your fans log in to Weibo within 24 hours after you pay the amount, the Weibo will be displayed to them in the form of popular Weibo, so as to ensure that all fans who watch Weibo during that time can see it. After choosing "fan headlines", you can add "passers-by turn to powder". You can say that your Weibo is pushed to some Weibo users who may be concerned about you, and the number of people pushed varies according to the amount of payment. In addition, there is also "Fantong" which can directly select the region, age, gender, hobbies, etc. of the people to be pushed according to personal needs. Unlike the first two, "Fantong" needs to be opened separately, and Weibo needs to be approved before it can be pushed. Look at your own promotion purpose. If it is for enterprise promotion, choose Fantong. If you simply increase your reading and fans, choose the first two. The above is answered interactively by Sina and Sichuan Pangu. If you have any questions, please ask. You can pay attention to the subscription number panguhudong.