I think the value of a brand should be measured from a variety of aspects, if we talk about price alone, Maxim's mooncakes in the industry is indeed expensive.
So what exactly should be measured from the Maxim's mooncakes price is expensive is more appropriate? It is only from the brand's history, product workmanship, product raw materials and so on this aspect to examine.
Here is a detailed description of the Maxim's mooncake history, honors, innovations, spokespersons, etc., I believe that you may understand after reading.
Maxim's mooncake history
The world's thousands of flavors, gathered in the Hong Kong Maxim's Group, complete and more perfect.
Since 1956, Maxim's Group has insisted on doing nothing but good in the food and beverage industry, launching new dishes, introducing different cuisines and international brands in Hong Kong, such as Starbucks, Genki Sushi, and in recent years, The Cheesecake Factory and Shake Shack; or creating brand-new brands, such as Jade Garden, Simplylife, MCCC Duck and Urban Bakery. Duck and Urban Bakery, etc. We are constantly innovating to provide better quality and service, and endeavor to satisfy the various needs and preferences of our customers.
And Maxim's Mooncakes Hong Kong, also adhering to the Maxim's Group's spirit of excellence in quality and hard work in innovation, began to expand its brand to all over the world in the 20th century, earning acclaim and reputation in the marketplace around the world.
Maxim's Mooncakes Honors and Innovations
Because of Maxim's mooncakes, the world has come to know Maxim's Group, increasing confidence in the Group's other branded restaurants and leading the Group to the international arena with even greater success.
"Maxim's Double-Yolk White Lotus Seed Paste Mooncake" was launched in 1998, allowing all Hong Kong people to savor this heartfelt Mid-Autumn Festival flavor, and has led the sales in Hong Kong for many years in a row, which has also painted an important picture for Maxim's mooncakes.
In 2014, Maxim's mooncakes took the lead in launching the industry's first milky yellow mooncake with flowing center, and this mooncake was a hit for a while, widely acclaimed both inside and outside the industry, and has occupied the top spot in Hong Kong's milky yellow mooncake list for many years in a row. (According to the Nielsen Hong Kong mooncake market research report)
Maxim's mooncakes hit a brilliant record, the stars are shining brightly, complete more perfect.
Maxim's mooncakes contributed to the internationalization of the Maxim's Group in Hong Kong, and is the pioneer of the Group's global development. So far, more than 1,000 outlets have been started all over the world, bringing people closer to each other through delicious flavors. The taste of Mid-Autumn Festival has since spread globally, so that the world **** taste, get together and feel more beautiful.
The pace of innovation never stops. Maxim's debuted the first runny custard mooncake, revolutionizing the mooncake market with a new category of custard mooncake that was different from traditional and iced mooncakes. This was followed by the introduction of White Lotus Seed Paste with Runny Egg Yolk and has stood perennially at the top of Hong Kong's mooncake scene, and will henceforth lead Maxim's mooncakes to another trend.
In 2018, a newly designed gift box with different combinations of packaging was launched, converging into a series of flowing mooncakes, with unique Mid-Autumn flavors, recalled from the heart.
Fourteen consecutive years of the world's food "Michelin" - Belgium Monde Selection quality food award.
An international honor fully recognizes the quality of Maxim's mooncakes and highlights the brand's achievements.
2005-2018: Maxim's Double-Yellow White Lotus Seed Paste Mooncake and Double-Yellow Lotus Seed Paste Mooncake Grand Gold Medal (Gold Medal) and Gold Medal (Gold Medal) for Quality Food
2016-2018: Maxim's Flowing Creamy Custard Mooncake and Custard Mooncake Quality Food (Gold Medal)
2010-2018: Maxim's Ice Cream Mooncake Quality Food (Gold Medal), Silver Medal and Bronze Medal
Maxim's Mooncake Spokesperson
Never-ending perseverance creates one successful journey after another.
Successful Mid-Autumn Festival is to savor a taste of togetherness with your family.
Maxim's mooncake endorser - Chilam Chan
Chilam, who has been endorsing Maxim's Ice Skin since 2013, believes that freshness is very important to have a successful Mid-Autumn Festival.
Every year at Mid-Autumn Festival, I give my family and friends some unexpected surprises, such as taking them to places they've never been to before and tasting innovative mooncakes such as fluid milk yolk, fluid egg yolk with white lotus seed paste, and iced skin mimi. the whole family enjoys these surprises while laughing and joking, and it's just so simple to have a successful Mid-Autumn Festival.
Concentration and perseverance have made Maxim's mooncakes the perfect flavor. Maxim's chefs have been devoting themselves over the years, with a sincere feeling and a fervent heart, just to gain the satisfaction and trust of our customers.
Every year at Mid-Autumn Festival, we carefully select the new Xianglian lotus every year, never pricing out the goods, and insist on doing a good job with all our heart, which has made Maxim's double-yolk white lotus seed paste a highly respected and best-selling product worldwide, with a rounded and beautiful flavor, and even more complete.
Complete, round and beautiful, the flavor of Mid-Autumn Festival.
Maxim's mooncakes and the flavor of Mid-Autumn Festival are like perfect equals.
The traditional classic, iced, and streamlined mooncakes are the flavors of the year, and we spread them around the world for the world to savor.
Every year, we make this Mid-Autumn Festival taste even better.
Family, friends, and the Maxim's mooncakes are the perfect way to experience the perfect reunion of man and moon.
I believe that after reading the above introduction, for Maxim's mooncakes why so expensive we should have a conclusion. Just like the world's luxury brands, the value of their products really isn't worth that much. A single brand premium is more than the price of the product itself, the same Maxim's mooncake is expensive is also this reason, look at the price of the mooncake it is indeed expensive, if the combination of the above factors for reference, in fact, can also be understood!