Brief introduction of coca-cola company
Coca-Cola
The largest soft drink company in the world. The company is headquartered in Atlanta, USA. 1989 has assets of $8,282.5 million and more than 20,000 employees. Coca-Cola Company 19 19 was established in Delaware, USA on September 5th. 1960 ranks among the largest 100 industrial companies in the United States; 1983 ranked 48th. From 1960 to 1983, the average annual growth rates of the company's sales, assets and net income were 12.2%,1/0.5% and 12.3% respectively.
Coca-Cola Company produces and sells concentrated soft drinks and fruit juices. Its product, Coca-Cola, is a beverage made of juice extracted from Coca-Cola and its leaves and fruits. As the main department of the company, the annual sales of soft drinks account for about 80% of the company's total sales. Soft drinks account for 88% of the company's total profits. Coca-Cola America is the largest seller of Coca-Cola Company. The food department of the company produces and sells frozen concentrated citrus and various fruit juices, lemon crystals, coffee and tea. The Liquor Department produces and sells various brands of liquor, mainly in the domestic market. It is the fourth largest producer and seller of alcohol in the United States. The company also produces plastic films and other consumer goods, such as deodorants and wet tissues.
Coca-Cola Company is a world-famous soda king. It sells more than 500 kinds of products all over the world, among which Coca-Cola, Diet Coca-Cola, Sprite and Fanta account for four of the five best-selling sodas in the world. Coca-Cola's advertisements are all over the world. The company attaches great importance to the international market, manufactures locally abroad and sells locally, making huge profits. 198 1 year, the company's sales abroad account for 62% of the company's total sales, and its sales activities are distributed in 145 countries and regions. In terms of drinks and food, the company has eight subsidiaries abroad. There are 15 bottle factory companies abroad, and two subsidiaries in Delaware, Coca-Cola International Company and Coca-Cola Export Company, which participate in the export activities of Coca-Cola Company.
Coca-Cola was in Tianjin, China as early as 1927.
1979, with the reform and opening up of China, it returned to the China market. Since 198 1, joint venture bottling enterprises have been established in Beijing, Dalian, Nanjing, Xi 'an, Han, Hangzhou and Guangzhou, and 1988 has established a Coca-Cola concentrated solution factory in Shanghai. Apart from getting rid of the use of Chinese mainland bottling factory,
Brief introduction of Pepsi-Cola Company
Pepsi. The company is one of the most successful consumer goods companies in the world. 1999' s operating income reached $20.36 billion, ranking 203rd in the Fortune Global 500 in 2000. Among the 75 most valuable brands in the world in 2000 selected by international brand consulting companies, Pepsi ranked 35th with a brand value of $6.6 billion. In an authoritative survey published by the Financial Times at the end of 2000, PepsiCo was rated as "the most respected company in the global food and beverage industry". Subsequently, on February 19, 20065438, Fortune magazine published the list of "America's Most Admired Companies" every four years, and Pepsi ranked first in the beverage industry. PepsiCo was founded in 1898, with a history of one hundred years. At present, PepsiCo's business outside the United States is operated by PepsiCo International, PepsiCo Food International and Tropicana Dole Beverage Group.
Pepsi's history in China can be traced back to the beginning of China's reform and opening up. 198 1 year, PepsiCo signed a contract with the government of China to build a Pepsi bottling plant in Shenzhen, becoming one of the first American business partners in China. By 1994, PepsiCo made a major breakthrough in its business development in China. With the approval of the China Municipal Government, PepsiCo (China) Investment Co., Ltd. was formally established in Shanghai. The establishment of the investment holding company integrates the business and investment development of PepsiCo in China. Up to now, PepsiCo has established more than 20 joint ventures or cooperative enterprises all over the country, with a total investment of more than 300 million US dollars. At present, PepsiCo is full of confidence in China's economic development prospects and huge market potential, and is continuously increasing its investment.
At present, the flagship brands of Pepsi-Cola International Company in China market include Pepsi-Cola, 7-Up, mirinda and Ji Lang, as well as famous local brands such as Asia, Arctic Ocean and Tianfu. In 2000, an internationally renowned research organization, AC Nielsen Company, showed that Pepsi has become the favorite soft drink for young people in China. At present, there are more than 7,000 employees directly engaged in Pepsi-Cola beverage business in China. At the same time, at least five times as many indirect employees participate in Pepsi-related businesses through suppliers, wholesalers and retailers. According to statistics, from 65438 to 0999, Pepsi-Cola beverage enterprises injected 2.9 billion yuan into China's economy and directly created 340 million yuan in profits and taxes for the central and local governments. While introducing capital, Pepsi-Cola promoted advanced market and management experience, promoted localization strategy, participated in the transformation of state-owned beverage enterprises and personnel training, and helped China's beverage industry to develop from a backward state of simple technology and extensive production into the largest, most competitive, highly specialized and dynamic beverage market in the world in just 20 years.