1. "It Makes No Reason to Like You" in 2010;

2. "Falling in Love with the Taste of Love" in 2011;

3. "No. 1" in 2012 Sweetheart";

4. "Looking for Emily" in 2014;

5. "I love this feel" in 2016;

6. 2017 "I love this sense";

Qiaolezi created more than 200 million yuan in sales as soon as it was listed in 2003. Its brand slogan "I love you, it makes no sense" has grown rapidly after two years of development. After accumulation and adjustment, Qiaolezi has clarified the strategy of brand operation. Starting from 2006, the popular Taiwanese singer Angela Chang has been used as the advertising spokesperson, which has effectively supported the fashionable and healthy product features of Qiaolezi series products, making it Qiaolezi achieved sales of 400 million yuan that year.

Extended information:

Qiaolezi’s image endorsement

In 2006, Qiaolezi chose the popular singer Angela Chang as its image spokesperson for the first time.

In 2010, Angela Chang and Luo Zhixiang jointly interpreted the surprise and sweetness of "I like you, it doesn't make sense". At the press conference, the ever-changing queen Angela Chang and the Asian dance king Luo Zhixiang presented the sweetness and surprises of Qiaolezi’s new classic Qiaolianguo to fans one by one.

In 2012, fashion queen Angelababy Yang Ying took over Angela Zhang Shaohan and Luo Zhixiang*** to interpret the new taste of Qiaolezi's new product Qiaomanfei.

In 2015, Lin Gengxin and Angelababy endorsed Yili Qiaolezi: As long as you like it, it is a perfect match!

Baidu Encyclopedia-Qiaolezi

Baidu Encyclopedia-It doesn’t make sense to like you

Baidu Encyclopedia-The number one sweetheart

Baidu Encyclopedia-Looking Emily