For Shanghainese, every day in the breakfast, raw fried is one of the essential food. This is a popular in Shanghai, Zhejiang, Jiangsu area of the Han Chinese traditional snacks, crispy skin, thick juice, meat, delicate, quite popular with customers. A lot of inexperienced first-time entrepreneurs will choose to join the entrepreneurial way to open a store to get rich, then join the pan-fried store need to pay attention to some of the problems? Can join the raw fry brand so much, and how to assess the brand's good and bad? According to our years of experience in providing brand evaluation services for franchise users, the raw fry industry and the proposed franchise raw fry brand, should be mainly from the following aspects of in-depth study.

1, the development of the shengjian store business

First, to understand the overall shengjian business sales, sales volume, customer unit price, opening rate, closing rate. By quantitatively analyzing the sales volume, sales volume, number of stores, and customer unit price of the shengjian industry in the national and regional markets (e.g., Beijing), it is possible to form a holistic understanding and macro grasp of the industry's development.

Chart: Shengjian store sales in February 2021

Chart: Shengjian store sales in February 2021

Chart: Shengjian store sales in February 2021

Chart: Shengjian store price in February 2021

2, to join the brand assessment

For the proposed franchise brand, you need to understand in detail the brand size and strength, brand stability, brand reputation, etc..

(1) brand size and strength

need to understand the proposed to join the raw fry brand of the number of stores, combined sales, combined sales volume, customer unit price regional distribution.

Chart: to join the shengjian brand stores regional distribution

Chart: to join the shengjian brand all stores list (each store sales, sales volume, unit price)

(2) brand stability

stability is mainly reflected in the number of new stores opened in the brand in the past year, as well as the number of stores closed, the number of stores closed represents the brand management problems, need to carefully consider the choice. We need to carefully consider the choice. In addition, the age of the brand's stores should also be emphasized.

Chart: to join the shengjian brand store opening chronological chart

Chart: to join the shengjian brand and competitors to open and close the number of stores

Chart: to join the shengjian brand store development stage distribution

(3) brand reputation

Knowing to join the shengjian store brand positive feedback rate, poor feedback rate, rating stars, taste ratings, service ratings, Environmental ratings, user rating labels, user rating word cloud, etc., and comparative analysis with the leading shengjian brand, to understand the proposed franchise shengjian brand in the industry in the position.