Delicious steak is one of the eight brands of Wang Pin Group. Is an international fashion chain steakhouse with steaks as its signboard. It opened its first store in Taipei on 200 1 and its first branch in Shanghai in April 2005.

Format: catering, western food

Main outlets: Beijing, Shenyang, Shanghai, Suzhou, Nanjing and Shenzhen.

Guest bill consumption: 68- 158 yuan.

Target group: middle-income white-collar workers aged 20-35 who are pursuing fashion.