The designers first ended the era of Burger King's red, yellow, blue and blue, with all packaging having a hand-printed effect in an attempt to remind people of the hand-grilled, less-than-perfect beef cake in the burger - -The burgers are delicious. Because of this, the logo design has become a seal style with slight typographic imperfections in the font.
The dumplings on the new packaging, in yellow, green and red to represent Burger King's standard roast beef patties, cheese, lettuce and ketchup, have added a color but have been reduced in brightness and wrapped in white of packaging boxes and brown paper bags, but it's still simple, consistent and slightly retro.
Besides the color, there are a lot of details that make Burger King’s new packaging interesting. The spatula on the burger wrapper seemed to indicate that the beef cake in the burger was freshly baked.
French fries dipped in ketchup looks like a mouth licking its lips and smiling. The French fry packets are printed with different fun phrases and are getting thinner and easier to pick up.
The lightning bolt, light bulb and alarm clock on the hot drink cup always remind you that Burger King keeps you full of energy all day long.
Make a specific location mark on the hamburger wrapper so the clerk can complete the burger faster. These new packages attempt to provide a more personalized design experience, even for those looking for a low-priced quick bite without sacrificing uniqueness.