Luo Yonghao:? Nowadays, people don't believe that knowledge can change their destiny, but believe that education can change their destiny. I am one of the few people who truly believe that knowledge can change fate, even in the poorest times. ?

Books are good things, and reading good books is also a happy thing. I compiled a book recommended by a fat man named Luo Yonghao. As long as it is a book recommended by him, it can be sold out immediately! It is such a fat man who dropped out of high school, sifted through sand, set up a second-hand book stall, smuggled a car, worked in futures, sold medicine and tried to lose weight. In his cover letter to New Oriental, he described himself like this:

? I think I may look like a monster. ?

After successfully becoming an English teacher in New Oriental, 20 12 announced to be a smart phone. During this time, he was looked down upon, waited for jokes, was questioned, ridiculed and even abused, but finally on May 20, 20 14, he put his? Hammer cell phone? Make it public. This person who has always advocated elitism and had to hide his sensitive and melancholy qualities from everyone when he was a child? Monster? At this time, I can finally get up the courage to tell you:

? I'm not trying to win or lose, I'm serious. ?

It is such an idealist's middle-aged uncle who never thinks that his achievements today are lucky results. ? For me, success in the secular sense of the real society is not what I pursue. Even if I am not famous or make money, I may not be from a small city. ? He thinks:? Nowadays, people don't believe that knowledge can change their destiny, but believe that education can change their destiny. I am one of the few people who truly believe that knowledge can change fate, even in the poorest times. ?

No. 1 A Brief History of American Race

Taobao recommended by a recent speech is out of stock.

Luo Yonghao recommended:? This book almost solved all the puzzles about race when I was young. When I was teaching in the past, I thought that most contemporary China people (at least China people in Chinese mainland) were actually hidden racists, so I often gave full play to an exam topic involving race, and sold what I learned from this book to my students (all college students who were going to study in the United States), hoping that they could establish a scientific and healthy view of race before going to the United States. I think my efforts have achieved good results: later, I received many thank-you letters from students studying in the United States, saying that they are more likely to maintain a healthy attitude on racial issues because they think about some issues early in their study and work in the United States. ?

The second "tipping point"

Luo Yonghao recommended: The most classic sentence in The tipping point is:? Look at the world around you. It seems firm and unchanging, but it is possible to tilt as long as you find the right position and touch it gently. ?

The tipping point is a professional book about how to make products popular.

Our world looks solid, but in Gladwell's eyes, as long as you find that point and touch it gently, the world will move: a satisfied customer can make the newly opened restaurant full, a graffiti lover can set off a wave of crime in the subway, and the message sent by a smart guy has opened the curtain of the American revolution. This seemingly insignificant point is a tipping point that no one can ignore.

Alien 3

Different successful revelations.

In Alien, the writer Gladwell's analysis of those successful people in society shows readers a series of quite unexpected statistical results. If we hadn't listened to Gladwell, who is more flamboyant, we would never have thought that our understanding of success was so primitive. As Gladwell said in another example, even people with an IQ of 195 in the world (Einstein's IQ is 150) can only do security work with an annual income of $6,000 without the influence of opportunities and environment.

Therefore, from the book Alien, you can realize that opportunity is so important to success. Gladwell points out the direction of success for readers, but everyone needs to think carefully about how to seize this opportunity. After all, different people have different opportunities.

The fourth place is priceless

The magic of price.

Why do free chocolates drive us crazy? Why are the positions with higher prices more popular in Broadway theaters? Why does $654.38+$00,000 bring pleasure, and $4 million can be doubled? Why do you have to bid first and open your mouth when bargaining?

Best-selling author William? Poundstone reveals the hidden value psychology. In psychological experiments, people can't accurately estimate? Fair price? On the contrary, it is strongly influenced by such incorrect factors as unconsciousness, irrationality and politics. Marketing experts quickly applied these findings. ? Price consultant? Advise retailers on how to persuade customers to pay more or less, and negotiation coaches also provide similar advice to help business people negotiate a deal. The brand-new price psychology requires merchants to design price tags, recipes, refunds and discounts, etc. It can be said that price is the most common invisible persuasion master. No matter who you are, as long as you bargain with others at ordinary times, you can't help reading this book.

Fifth place "Steve Jobs' Magic Speech"

? I have systematically watched and studied Jobs' speeches since six or seven years ago, and I know every one of his speeches by heart. But this book was written by American columnist and speech trainer Cumming? Gallo's "Steve Jobs' Magic Speech" still inspires me today. Because he started from the basic principles of speeches, he analyzed, summarized and summarized a large number of examples of Jobs' speeches (although some of his views were dogmatic). For those who study public speaking, this can let you know what wonderful parts you felt when watching Jobs' speech. Why is it wonderful? So it is feasible to imitate and learn excellent speeches to a great extent (even if your speech talent is not very good).

There used to be a book called "People who can talk are twice as likely to succeed as ordinary people". If this sentence can make you hum, you may have to find a way to solve the problem that you can't speak. If you want to solve the problem of not being able to speak, I recommend this book, The Magic Speech of Jobs.

? Speech has become a necessity for business communication. ? "Steve Jobs' Magic Speech" not only reveals the PPT and expression skills used by Jobs in showing his amazing works of iPhone, iMac and iPod to the world, but also collects and analyzes several of Jobs' most classic and important speeches in the past 25 years. This book will give you a full experience of Steve Jobs' speech. It may be difficult to imitate him, but if you try, it will keep your audience highly enthusiastic and concerned. Every speech you make is bound to be an exciting experience.

Sixth place consumer psychology

Consumer psychology is an important branch of psychology, which studies the psychological phenomena and behavior laws of consumers in consumption activities. Consumer psychology is a new discipline, whose purpose is to study people's psychological activities and personality psychological characteristics in the process of daily consumption and daily purchase behavior. Consumer psychology is an integral part of consumer economics. Studying consumer psychology can improve consumer benefits for consumers; For operators, it can improve operational efficiency.

This book is an essential reference book for entrepreneurs engaged in marketing and management practice, and also a practical professional teaching material for students majoring in marketing and economy and trade in higher vocational colleges, which can be used as a reference for people engaged in marketing and economic theory.

Only the Paranoid Survive

This book was read by Lao Luo in his early years.

It seems that more than one big shot has recommended this book. This book writes: sooner or later, your enterprise will reach a strategic turning point, the foundation of the enterprise will change dramatically in an instant, and everything in technology, rules, competitive environment and industry form will change.

Only the paranoid can survive is a classic of contemporary leadership art. In the attitude towards the strategic turning point, the author is neither impartial nor arrogant, but through personal experience, with facts and strict logic, expounds in detail how the management of enterprises should find the strategic turning point and how to deal with the opportunities and challenges brought by the strategic turning point in the face of complex and changeable competitive environment.

Eighth, learn to ask questions.

A book on critical thinking recommended by Lao Luo.

The author of this book applies the latest research results in the field of critical thinking and lists a large number of examples in scientific research and daily life to teach people how to raise, think, judge and solve problems rationally, logically and critically.

Ninth place "weird behavior"

This book is very interesting. After reading it, I feel that our thinking is similar to that of monkeys.

Will it really get out of control? Impulse is meaningless? The author of this book is Dan? Ariely tells you that there are economic forces behind all phenomena! Dan. Ariely's book Weird Behavior hits the nail on the head, telling us why and how to change in a relaxed and humorous way, and revealing and explaining the reasons behind our incredible behavior.

10 McKinsey method

For management, McKinsey is like Cartier, a famous brand in jewelry industry. No consulting firm is as famous, successful, highly praised and tight-lipped as McKinsey & Company. This legendary strategic think tank has trained many of the best management thinkers and business leaders in the world.

The McKinsey method reveals a series of management skills carefully protected by McKinsey, which can help anyone at any level to think like a McKinsey consultant. In this book, former McKinsey analyst Essen? Russell provides a powerful method for everyone, even the most complicated business problems will be solved in front of this method.

This is a set of methods that you can use in any organization.