Some netizens joked that "this is the first 1632 thing I planted grass in Tik Tok". Then, in the face of such a huge traffic pool, how should Taobao sellers skillfully use it? Try these techniques:
1. The basis of content marketing is content. In Tik Tok, one way to get more exposure is high-quality content. After getting a certain amount of views and likes, it is possible to enter the traffic pool and be pushed to more users. Taobao sellers should find suitable positioning according to the properties of their stores and goods, and make "interesting" or "useful" video products. After all, Tik Tok's content community attribute doomed it to put content first, and bringing goods is only an accessory function, so its recommendation algorithm must be based on user interest, not selling goods.
2. In the era of interactive Internet, the network celebrity effect detonated. Users have not only read the content, but also paid attention to the interaction with the content as an opportunity to extend this interaction to the relationship chain of the platform, so that events can spread like a virus. From onlookers to participants, this is a major feature of Tik Tok.
The direct way to cause interaction is to invite the star network red. Adidasneo accumulated 1, 2 1.5 million fans in Tik Tok for half a month, making it the Tik Tok brand account with the highest number of fans. Guan Xiaotong launched a challenge and @ Jiang Shuying, the star video interaction triggered a heated discussion among fans from both sides, which increased the number of fans in Jiang Shuying from 3 million to 6 million. Tik Tok cooperated with Nike, and the Three Talents Interactive @ Online Cute Bag Dance attracted more than 90,000 people to participate in the interaction. The user left a message, "I walked around with your people in Aite" and "Have you ever had a relationship before?" . Big brands have made successful demonstrations. Small sellers don't have to worry, they can't afford a big bowl of stars, and they can also find mcn institutions among online celebrities! If you really can't, just roll up your sleeves yourself, maybe you will become a net red ~
3, hot spots to join the community carnival, where to run, where people make more money! The vibrato short video community has such an operation option of "challenging the topic", which is similar to the "#" symbol of Weibo topic. Shop assistants can record videos to join the discussion, as long as your creativity is unique enough to be attractive!
Last summer, a series of challenging topics launched by the popular variety "Hip-hop in China" produced brilliant results, such as "Tik Tok match" and "embarrassing rap" with popular players, which attracted the attention of fans and even passers-by. Many brands have also seized this opportunity.
Vibrato short video is the value depression of brand-new traffic, the outbreak place of word-of-mouth of group participation, and the behavior-driven explosion incubator. Access to e-commerce is an inevitable trend of its development. Shopkeepers from all walks of life quickly opened their brains and "shook" money together!