1. It entered the China market early. Dove manufacturer Mars entered China in 1989, and became the leading brand of chocolate in 1995. "Milk is fragrant and silky" became a classic slogan.

2. The reason is sad and beautiful, and it is born of love. The story began in the 194s. One day, Leon, a Greek-American, saw his son chasing behind an ice cream truck in the street, and he was worried about his son's safety. The owner of the Chicago candy store decided to develop a high-quality chocolate ice cream. After several months of continuous adjustment of the product and formula, this high-quality chocolate ice cream born of love finally came out and was named Dove by Leon, which was widely praised. Later, Mars Company embraced Dove. Later, more flavors of chocolate were developed.

3, beautifully packaged. Heart-shaped gift boxes satisfy young men and women's yearning for love, and add words on the wrapping paper, such as love will not become boring with time; The beginning of love requires two people to open their hearts and other romantic sentences.

4. The most important thing is that the advertising is strong. The advertising language of Dove Chocolate pays attention to consumers' experience. Mars ranks first in the advertising investment of China candy industry over the years with absolute advantages, and every advertising film is carefully planned and produced with unique creativity and unique production technology. In addition to advertising, there are posters, flags, stickers and other ways to promote. However, other foreign chocolate consumption markets are not focused on China, and there are few advertisements in China, even people are not familiar with it, so it is natural that it will not catch fire.