Poems about small advertisements 1. Poems about advertisements
With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the reference of advertising language to poetry has gone from shallow to deep.
There are several ways for advertising language to learn from classical poetry. 1, quotation is the most concise and direct way of using ancient poetry in advertising language.
According to the different quotation methods of advertising language, it can be divided into "direct quotation" and "word-breaking and sentence-cutting". "Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.
Typical cases are: Shanxi "Xinghua Village" Fenjiu slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village". "Word-cutting and sentence-breaking" refers to the practice of changing individual words in classical poetry in advertising language to meet the needs of this brand.
The famous case is that Nanchang jiangling motors Factory changed Li Bai's famous work "A Thousand Miles of Jiangling Return in One Day" to "A Thousand Miles of Jiangling Return in One Day". 2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make advertising language vivid and easy to understand, which has always been loved by advertising creators.
Top truth. Topping really refers to using the words at the end of the previous sentence as the beginning of the next sentence, or using the last sentence in the previous paragraph as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs are linked from beginning to end.
Famous cases include the slogan of "Camel" brand electric fan, "Camel enters every family, and every family is happy"; The slogan of "Great Wall" electric fan is "Great Wall electric fan, great wall electric fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family". Metaphor.
It refers to a rhetorical device that compares something that you want to say with something that is somewhat similar in order to express it more vividly. Advertisements that use metaphors generally aim to highlight the special functions of products, such as Dove Chocolate's "milk is fragrant and silky"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; Hong Kong Mercury Record Advertising Company slogan "Rhythm of Nature".
Duality Rhetorical way of strengthening the effect of language with symmetrical words can make advertising language catchy and give people a sense of wholeness.
For example, the slogan of a tea kiosk in a Buddhist temple is "All four are empty, so you can sit for a moment without me;" Two heads are the Tao, eat a Mo Wen thing "; The slogan of "Confucius Banquet Wine" is "Drink Confucius Banquet Wine, Make a World Article"; The slogan of bosom friend magazine is "there is a vast sea of people, where there is a bosom friend;" Publications such as forest, where to find a bosom friend ". 3. Rhythm China's poems are closely related to music. Elegance and Ode in The Book of Songs are mostly musical words, and the Song poems in their heyday were also written for music according to the format of the epigraph, which has made great achievements in rhythm, which exactly meets the requirements of catchy advertising language.
Flat. In terms of four tones, namely, flat tone, rising tone, falling tone and entering tone, the basic principle of flat tone is to require that the language of poetry should be strong and weak, with a distinct sense of rhythm.
Combined with pinyin, we recognize the first and second sounds as flat sounds, and the third and fourth sounds as slurs. An advertising language is beautiful to read, and it is essential to abide by the rules of leveling.
For example, the slogan of a watch shop is "Engraving reminds people to be alert, and urging them to cherish time", with the previous sentence being "flat and flat" and the next sentence being "flat and flat"; Another example is the slogan of the space shuttle "There are thousands of roads in urban and rural areas, and there is space in the roads". The first sentence is "flat and flat" and the next sentence is "flat and flat". Rhyme.
Rhyme is very common in advertising language writing, because the same rhyme can make the advertising language harmonious, unified and coherent. For example, the advertising language of Wanbao Air Conditioning is "Wanbao Air Conditioning, Four Seasons are Happy", the advertising language of Sprite soda is "crystal clear and cool" and the advertising language of Gree Air Conditioning is "Good air conditioning, made in Gree". What's more worth mentioning is "double-tone rhyme". In modern Chinese, double-tone refers to the same initial consonant of two words, and double-tone refers to the same vowel of two words, which has special formal beauty and musical beauty. Li Qingzhao's phrase "looking for it, being cold and lonely, being miserable and sad" is an eternal model of double-tone rhyme.
Advertising language emphasizes generosity and practicality, and can't be burdened by rhyme, so there are few examples of double rhymes, but there are also many such excellent works, such as the above-mentioned "engraving reminds people to be alert, and the voice urges them to cherish time", the advertising language of Taiwan Province Elfa Audio Company is "ingenious in inch by inch, with delicate fax", and another example is the famous advertising language "Didi is fragrant, and the meaning is still full". 4. Long and short sentence pattern Wang Guowei said in "The Words of the World": "The poetry is wide and the words are long."
According to Wang Guowei's understanding, "the words are long" is the fundamental feature of words, and the sentence pattern with uneven length of words is the main reason that determines this artistic feature. From one sentence to eleven sentences, the sentence patterns of words are rich.
One sentence is "Return to my hometown" in Guizi Ballad, the other is "Wait for a short book to break the hatred, it should be late" in Nanxiangzi, and the other is "Ping Man Xi, Liu Wai Di" in Acacia Ling ... This kind of long and short sentence pattern of Song Ci is not only a great breakthrough for classical poetry, in my opinion. In terms of the number of words, an advertising word should be within twenty crosses, which can make a proper arrangement and combination of one sentence to a cross sentence; In terms of melody, the sentence combination of words is formed by the rhythm of words, and the unique melody beauty meets the needs of catchy and cadence music beauty of advertising language; In form, the long and short forms of words break the "single sentence" and "symmetrical form" of advertising language in the market at present, and the uneven styles are refreshing.
For example, the slogan of MAZDA6 of FAW Car is "Charm, Power and Technology"; The slogan of Volkswagen "PASSAT is in charge" is "ambition is in control"; The slogan "Stop, then you can see" of Bank of China boldly adopts the combination of one sentence with two sentences, three sentences and four sentences, which not only has a unique phonological effect, but also is unique in form. 5. Wang Guowei absorbed the western aesthetic concepts, and further divided the artistic conception of ci into "the realm with me", "the realm without me", "the realm with me" and "the realm without me", which were distinguished by different ways of looking at things.
The former is a way of looking at things from my point of view, which has subjective will and interest, such as "tearful eyes asking flowers for silence"; After.
2. What are the sentences about advertisements?
1. We won't accept gifts this holiday, but we will also give melatonin as a gift!
We don't produce water, we are porters of nature.
3. Mom, wash your feet. Mom, I'll tell you the story of the duckling, too.
4. It's good to have a good appetite. Eat well, and the blue sky will be cured.
Although strong wine is good, don't drink too much.
6. Poor old lover, can't see my new underwear.
7. I bring salt for myself!
8. Nongfu Spring is a little sweet.
9. Which mining technology is stronger? Find Lan Xiang in Shandong, China.
10. When you are short of money, colleagues, relatives, brothers and sisters who can take out 5000, and parents who can take out 50000! But the only one who can come up with 2 million, 5 million or even10 million is me! -usury advertisements
1 1. Only food and love can live up to it.
12. Step on my head today and grow on your grave tomorrow. (Grass protection slogan)
13. Peeing outside proves that you are short.
14. gulp down all the complicated words. (beer advertisement)
15. If you know where to go, the whole world will make way for you.
3. I want 20 classic advertising words. It's urgent ~ ~ ~ Please help me.
1 dove: Enjoy silky smooth 2 Tencent: Don't lose the good times 3 Youku: The world is cool 4 Li Ning: Everything is possible 5 Anta: keep moving 6 Adidas: impossible is nothing7 De Beers: Diamonds last forever, one will last forever 8 Huangshan: Yipin Huangshan, the sky is high and the clouds are light 9 white sand: white sand for crane dancing, My heart flies 10 Nestle Coffee: It tastes great 1 1 Maxwell: Didi is fragrant, Unfinished 12 Coca-Cola (2009):Open Happiness 13 Coca-Cola (2016): Taste the Feeling14 Sprite: Heartbreaking and Flying 15 Nongfu Spring: We don't produce water. We are just porters of nature 16 Evian: Live Young17 Canon: Touched often 18 Oreo: Twist, lick and soak 19 McDonald's: I just like 20 ASUS: ASUS quality, rock solid.
4. Advertising words 10 sentence and appreciation
(1) Dove chocolate-milk is fragrant and silky.
[Appreciation] The reason why this advertising language can be called a classic lies in the psychological experience of "silky feeling". Using silk to describe the delicate feeling of chocolate is lofty and imaginative. This advertising language makes full use of association and brings the charm of language to the extreme.
(2) Delbis diamonds-diamonds last forever, and one will last forever.
[Appreciation] Facts have proved that classic advertising language is always a combination of rich connotations and beautiful sentences. This advertising language of De Beers Diamond not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamonds with love. This is indeed the most wonderful feeling.
(3) Coca-Cola-forever Coca-Cola, unique and delicious.
[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up who I am, as if Coca-Cola is delicious. Although the slogan of Coca-Cola is changed every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.
(4) Nestle coffee-delicious.
This is the most familiar slogan, and it is also people's favorite slogan. Simple and meaningful, catchy, because heartfelt feelings can be blurted out, which is where its classics lie. So that when Nestle collected new advertising words around the world with huge sums of money, it found that there was nothing more classic than this sentence, so it kept it forever.
(5)M& M chocolate-only soluble in the mouth, not in the hand
[Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects the M&; The unique USP of M chocolate sugar-coated packaging implies that M&; M Chocolate tastes so good that we don't want to keep it in our hands, stop for a minute.
(6) Pepsi-Cola-the choice of a new generation
[Appreciation] In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation of Coke, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, and this slogan has made great contributions.
(7) Volkswagen beetle car-think about it or small.
Appreciating the American automobile market in the 1960s was dominated by large cars. When Volkswagen's beetle just entered the United States, there was no market at all. bernbach once again saved Volkswagen's beetle, put forward the idea of "think small", and used the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars enter the American market.
(8) Nike-just do it
[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Just do it if you want to be different, as long as you act. However, with the retirement of Jordan and the change of just do it to "I dream.", Nike's influence gradually declined.
(9) Nokia-people-oriented technology
[Appreciation] It seems that "people-oriented technology" was not first put forward by Nokia, but the connotation of this sentence was brought into full play. Facts have proved that Nokia was able to leap from a small brand to the first brand in the mobile phone market, and it was this concept that was respected. From product development to talent management, the people-oriented concept was truly embodied. Therefore, the slogan was particularly powerful, because it had substance in words.
(10) Maxwell's Coffee-Drips are fragrant, but the meaning is still unfinished.
[Appreciation] As the second largest coffee brand in the world, Maxwell's advertising language is a classic of language. Different from Nestle, McBride's sensory experience is better. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, it closely combines the mellow taste of McBride's coffee with the inner feelings and can stand the test.
5. doggerel with small advertisements.
Unscrupulous merchants engage in propaganda.
Advertising strength is not simple.
Not enough stickers on the wall and floor
The worst thing is the telephone pole.
Get the certificate within five steps.
It is difficult to get married in Fiona Fang
Unit corridors are all
There is a record for unlocking the door.
Cleaning oil fume after draining water.
Jifang rental is free.
More crooked people
Girls can chat on the phone
Such advertisements are annoying.
Like flies in the garden.
Dog skin plaster psoriasis
When caught, be fined.
Not only fined him several hundred yuan.
It is best to detain for fifteen days.
Refuse to change to court after repeated education.
Give me back my beauty and rivers and mountains
6. Collect 50 classic advertising words
〓■ Appreciation of world classic advertising words ■ 〓 [size = 3] ■ Appreciation of world classic advertising words ■ 〓 [/size]1.good to the last drop. Didi is fragrant, and the meaning is still unfinished.
(Maxwell Coffee) 2. Obey your thirst. Obey your desire. (Sprite) 3. The new digital era. The new digital era.
(Sony DVD player) 4. We lead. Others copy. We lead and others follow suit. (Ricoh copier) 5. Impos*le made pos*le. Make the impossible possible.
(Canon printer) 6. Take time to indulge. Enjoy it! (Nestle Ice Cream) 7. The unrelenting pursuit of perfection. (Lexus car) 8. Poetry in motion, dancing close to me. Dynamic poetry, dancing close to me.
(Toyota) 9. Come to where the flavor is. Marlboro Country. Visit the charming world-Marlboro World. (Marlboro cigarettes)10. to me, the past black and white, but the future is always color. For me, the past is unremarkable; And the future, it is gorgeous.
(Hennessy) 1 1. Just do it. (Nike sports shoes) 12. Ask for more. endless desire.
(Pepsi fashion shoes) 13. The taste is great. It's delicious. (Nestle Coffee) 14. Feel the new space. Feel the new realm.
(Samsung Electronics)15. Intelligence everywhere. Wisdom deduction is everywhere. (Motorola mobile phone)16. The choice of a new generation.
(Pepsi)17. We integrate, you communicate. We are the best, and you surpass yourself. (Mitsubishi Electric)18. Take Toshiba, take the world. Own Toshiba, own the world.
(Toshiba Electronics)19. Let's make things better. (Philips Electronics) 20. No business too small, no problem too big. There is no small business that cannot be done, and there is no big problem that cannot be solved.
(IBM) 21.m&; Ms melt in your mouth, not in your hand.(M& Ms) only dissolves in the mouth, but not in the hand. （M& M chocolate) 22.Good to the last drop. (Maxwell) The drops are fragrant and the meaning is still unfinished.
23. Time is what you make of it. (swatch) lasts forever. (Swatch Watch) 24.Make yourself heard. (Ericsson) Understanding is communication.
(Ericsson) 25.Start ahead. (Rejoice) The road to success starts from scratch. (Rejoice) 26. Things go better with Coca-Cola. (Coca-Cola) Drink Coca-Cola and everything goes well.
(Coca-Cola) 27.Connecting People.(Nokia) Technology is people-oriented. (Nokia) 28.a Diamond Lasts Forever. (de Bierres) Diamonds last forever, and one will last forever.
(Dibeers) 29.Mosquito Bye Bye Bye. (RADAR) Mosquitoes kill and kill. (Radar brand insect repellent) 30.A Kodak Moment. (Kodak) Just at Kodak moment.
(Kodak photo paper/film) 3 1. Campus "bachelor club"-a man's world! (Goldlion clothing); 32. Normal consumption of college students-don't buy expensive ones, only choose the right ones. (diao card washing powder); 33. Have a date every day-every day is wonderful.
(Nestle Coffee); 34. Birthday dinner-good time, delicious food * * * … (McDonald's fast food); 35. I finally got rid of lovelorn-life could be more beautiful. (beautiful air conditioning); 36. Commitment between friends-sincerity forever! (Haier Electric); 37. In the face of the tutor's appreciation, it is often said-let's do better! (Philips Electric); 38. Deal with other people's accusations.