Thank you for your hard work in 2020. From the epidemic at the beginning of the year to the current counterattack, from store closures to corporate layoffs, this year has been really "up and down..." can be described vividly.

But even if the world is not worth it, don’t keep mourning. As qualified adults, we all have the ability to heal ourselves quietly.

So the question is, what do the pro-wavers these days rely on to relieve stress and release anxiety?

Follow Douyin.

600 million people open Douyin every day. Whether you admit it or not, it has become a national application. The content on Douyin is far richer than you think. During the epidemic, cloud travel, cloud fitness, and cloud learning cover a variety of life scenes.

Compared with other entertainment methods that cost money at every turn, playing Douyin at home is the lowest-cost and least difficult entertainment method. It is simply good news for lazy cancer stars.

1. Punk Buddhist young people

Without any precautions or worries, those children who have been fed by fast food in your eyes have already fallen into another trap. Dimension's short video field - Chinese handicraft culture.

In an era when Western logos are popular, the late wavers have not been confused by vanity and have lost their ability to think. On the contrary, more and more "Made in China" craftsmen have gradually entered the horizons of young fans, opening up a new world for them to understand Chinese folk culture.

I believe many people have seen the short video on Douyin that "Every Miao girl has such a set of costumes, which is their dowry and the inheritance of mothers' love."

You must know that all the text and background explanation of this video only contain this sentence. The rest of the time is the blogger concentrating on making silver jewelry.

There are no exaggerated beauty filters, no shocking sound effects and transitions of blockbusters, but the onlookers still watched it quietly with relish.

The production of silver jewelry involves Hou Lang’s knowledge blind spot, which completely aroused the curiosity of Douyou friends, so everyone clicked on the homepage of @ Silversmith Xueer to explore more details of the creation of silver jewelry. .

There is a video where the sister-in-law of the silversmith Xueer has been reluctant to change her earrings for many years. She plans to make one for her sister-in-law herself. Next, there is a series of melting, firing, forging, grinding, trimming, polishing, shaping and other actions, and a pair of drop-shaped earrings came into being.

One thing to say is that the picture quality of this video is not clear enough, the soundtrack is not trendy enough, and the model sister-in-law does not have a nine-headed body, but why is it still so popular?

Because for obsessive-compulsive disorder, the healing properties of the handicraft making process are unknown.

Maybe this pair of earrings is not as exquisite as those in the big-name store windows, but the production process is so refreshing to watch, and you won’t get tired of repeating it all day long.

Many queens wanted to send silversmith Xueer a banner to thank her for curing their obsessive-compulsive disorder.

The pursuit of aesthetics is a habit in their blood. Women seem to be born with a love for jewelry.

Maslow's multi-layered needs theory confirms that jewelry can give them a wonderful experience, whether for social or self-satisfaction purposes. This experience comes from the satisfaction of beauty, from exquisite feelings, and from self-pleasure.

A beautiful piece of jewelry will give people a sense of ritual. It will constantly tell women that they deserve good things, so be kind to yourself and always face everything in the world in the best possible condition.

Female users like Silversmith Xueer, while male users prefer @Dianqiansi-Fathu. This full-time armor-making craftsman continues to pass on the armor culture, keeping a group of young and old men awake at night and watching with excitement.

Jin Fengyun.

Cloth-covered iron armor, Guandao war hammer, the collision of armor and weapons can be heard across the screen.

Just as girls like Hanfu, boys are naturally resistant to armor.

"Gears and spears form mountains and forests, black armor shines brightly", armor culture represents male domineering, ambition, strength and desire to conquer.

How many boys have dreamed of being a general, galloping on the battlefield, or wielding a sword across the world. In peaceful times, this was an unattainable dream, so armor became a sustenance.

Armor culture is an indispensable part of the Chinese national culture. It is the crystallization of the wisdom of ancient Chinese and an all-encompassing embodiment of traditional culture.

It combines the heroism of pointing the sword at the world, the domineeringness of being covered in golden armor, the bravery of wielding troops, and the hope of traveling around the world with horse hooves and showing the country's toughness with flags.

This is a witness to the history of the Chinese nation. It is an equipment left with the blood of our ancestors and should be remembered and sung.

The popularity of Dianqiansi-Panghu on Douyin will be of great benefit to the inheritance of armor culture.

2. How much courage does it take to do one thing well in your life?

Why can craftsmen still break through in this bizarre modern society?

Because they are slow enough.

The world is too panicked. The law of the jungle urges us to live faster and faster, trying to turn a tree into a grass, and shrink into one autumn in a hundred years. Everything must be rushed, and all things must be hastened to grow.

"I'm in a hurry" has become a common saying and a source of anxiety.

Craftsmen, on the other hand, have a sense of otherworldliness. From the work of hands and objects, they have a state of life that is enviable to modern people - a willingness to be slow.

Every craftsman has a certain similar temperament - "Drinking in harmony, alone and flying".

Most of them had their heads buried, standing on a cliff, silent, trying their best to block out all the strong winds that disturbed people's hearts. For craftsmen, utensils are not dead specimens. Every piece of wood, paint, and porcelain has its own unique mark on the world.

Their craftsman spirit of doing one thing well in their life can transport onlookers to another world. So the anxious heart calmed down, temporarily forgetting the turbulent pressure from the outside world that could attack at any time.

We can be healed by craftsmen because we envy them and dare to live out the realm of "Slow Before" in this era.

Compared with products in the industrial age, handmade products have an additional value that cannot be replaced by machines - the sense of temperature.

The products produced in the assembly line are all the same, and each one is set according to the factory model. They are exactly the same and featureless, as cold as this era.

For example, the hand-made Rolls-Royce Coupe took nearly a year to finalize and 6 months to produce, and it is regarded as "limited edition" in the minds of many enthusiasts.

The same is true for craftsmen. The production of any handicraft product is a creative activity with a complex structure.

From the selection of materials to the determination of production methods and steps; from hands-on production to continuous modification and improvement, the whole process is full of creative spirit. In making it with your own hands, you can appreciate the value of yourself created by people in time and space.

The significance of these finished products is that people begin to explore the surroundings that make up life, and form their own unique experience and scale of details through repeated tempering of specific things.

It calls out your original curiosity and enthusiasm, allowing you to observe the world with your own eyes. It rejects the simplification of life and the passive attitude towards life that accepts everything.

To a certain extent, craftsmen are appreciating beauty, identifying beauty, and creating beauty.

3. In an era when the smell of wine is also afraid of deep alleys

How do craftsmen make a living?

Craftsmen have the kind of life that we "have not reached yet, but we long for it". This is actually more interesting. Even if we envy this, we would not dare to be like them.

Why? Because I am afraid of starving to death.

"A Tale of Two Cities" writes: "It was the age of wisdom, it was the age of foolishness; it was the age of faith, it was the age of doubt; people had everything before them, people had nothing before them. .

”

This is the best of times, because technology makes life more colorful; but at the same time, it is the worst of times, because while the iteration of technology speeds up life, it also speeds up many things. Disappeared.

In the process of transformation from traditional society to modern society, the abundant industrialized commodities have greatly shaken the material and cultural foundation on which craftsmen depend.

Thousands of inheritors of folk intangible cultural heritage in China may only do this one thing in their lives, but their skills are rarely known, and it is even difficult to make a living through it. In many unknown times, a certain or even certain handicraft culture has existed. Gradually disappear.

It is not easy for craftsmen to maintain their jobs

The decline of crafts is an inevitable part of the progress of the times, and every country in the world will face it. This kind of problem. Supporting handicrafts and protecting national folk culture are also common sense in various countries.

For example, in the 1960s and 1970s, the West began to promote the handicraft revival movement; During the "Uruguay Negotiations" in the 1990s, France proposed the principle of "cultural exception"; Taiwan, our country, implemented a folk art preservation and inheritance plan and incorporated handicraft education into the curriculum of primary and secondary schools.

Protecting handicrafts is humankind's responsibility. Cultural awareness.

Taking care of the situation of craftsmen and protecting handicraft culture is not only the promotion of traditional Chinese culture, but also the accumulation of the spirit of utensils and Taoism, the Chinese dream and modern Chinese values ??

< p> The craftsmen of this era are actually lucky, because they have caught up with the short video trend

Perhaps the short video platform that has repeatedly produced hits, spreads more widely, and has greater influence is the one. The most preferred method of cultural output at the moment.

The distribution of Douyin can encourage users on this platform to continuously burst out more creative ways of playing. In fact, it is a more competitive platform with requirements for good content. Higher.

At the same time, it can save the cost of opening a store and allow them to be seen by more people.

From a survival perspective, Douyin not only allows craftsmen to survive, but also lives a very secure life.

Douyin’s traffic is more mid- to long-tail. Small workshops can find customers across the country or even the world, and small and medium-sized craftsmen can also make money.

Just like Douyin blogger @ Intangible Cultural Heritage Hongmingge Lao Li, as the inheritor of bamboo weaving intangible cultural heritage, he has 51 years of craftsmanship. For a long time, he could not survive on this.

Originally, he could not sell a few bamboo products with tea cakes in a year, but with the support of Douyin’s channels, he can sell more than a dozen every day when he mentioned the current sales volume. Constant joy and happiness.

Douyin is serious about helping craftsmen increase their income and export Chinese culture.

On October 23, Douyin was held in Jingdezhen Taoxichuan Park. Officially announced the launch of the "See Technology" program for craftsmen and craftsmen across the country. Through this plan, more than a thousand craftsmen will be able to earn more than one million yuan in the next year.

This will be a win-win situation for both the competing artists, Douyin platform, and users.

As a short video platform, Douyin, which has a high penetration rate among young people, has a unique advantage in spreading traditional handicrafts. Craftsmen who inherit ancient skills and Douyin create wonderful sparks.

Let us wait and see what kind of surprises this traditional handicraft inheritance plan will create!

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Producer: Hung Fa

Writer: Wang Shisan