A peasant disciple who had not graduated from junior high school didn't want to live as a farmer with his back to the loess, so he learned a craft of making steamed bread in his hometown. Unexpectedly, with this skill, he traveled all over the country to open a shop to make a living, and unexpectedly became a billionaire. He is Liu Huiping, the chairman of Shanghai Zhongyin Catering Management Co., Ltd., the vice chairman of Shanghai Anhui Chamber of Commerce, and one of the economic figures of China 10 in 20 10.
Drop out of school to make a living
Liu Huiping is a native of Jiangzhen, Huaining County, Anhui Province. His hometown, a small town with only 30,000 people, turned out to be the hometown of steamed bread in China. It is said that there are 20,000 people in Jiangzhen who have steamed bread shops and steamed stuffed bun shops all over the country. The annual sales actually reach 4 billion yuan, and the profit is about 2 billion yuan. 1995, 17-year-old Liu Huiping dropped out of junior high school before graduation. Because life at home was difficult at that time, and there was no hope of entering the university, it was better to learn a craft to make a living as soon as possible.
After dropping out of school, Liu Huiping began to be a carpenter. After working as a carpenter for a period of time, Liu Huiping found that there was a painting process for making furniture. No matter how to prevent it, it always did great harm to the body. Therefore, Liu Huiping finally gave up this job. In order to make a living, Liu Huiping, like many other villagers, chose to learn the craft of making steamed bread. The craft of making steamed bread is not very difficult, as long as you are diligent and willing to learn and remember some simple processes. It didn't take long for Liu Huiping to learn how to make steamed bread.
After learning to make steamed bread, Liu Huiping took two apprentices himself and went out to open a steamed bread shop like thousands of fellow villagers. Liu Huiping first came to Nanning, Guangxi with his disciples. On a street, they rented a store and opened a steamed stuffed bun shop for 5000 yuan. However, after operating for a period of time, the store did not have any joy, and the store became more and more difficult. Subsequently, Liu Huiping went to Guiyang, Kunming and other places to open stores. After opening steamed bread shops in these places for two or three years, Liu Huiping hardly made much money except for living expenses. He heard that Shanghai is the easiest place to make money, so he decided to go to Shanghai to make a trip.
1998, Liu Huiping came to Shanghai with only 4,000 yuan, and fell down with the help of a distant relative. There is no other way to come to Shanghai, but to continue to open steamed bun shops. The first steamed stuffed bun shop he opened in Shanghai was a small shop of 10 square meters on Zunyi Road. After only half a month's operation, the store was forced to close down, because the steamed stuffed bun made in Liu Huiping was not to Shanghai's taste, and the appearance of the steamed stuffed bun was unacceptable to picky Shanghainese. In order to meet the appetite of Shanghainese, Liu Huiping has made some improvements to steamed buns and opened steamed buns shops in several places. Despite this, business has never flourished, just to maintain basic living expenses. Liu Huiping, who loves thinking, thought of a trick, invited a Shanghai master to make fried buns, and used some profit-making promotion methods. The business of this shop has improved, and it is really booming. But unfortunately it didn't last. It was 1999 that foot-and-mouth disease broke out in Shanghai, and the store was closed again. I haven't made any money in recent years, but I have lost nearly ten thousand dollars I borrowed. Liu Huiping even has some doubts about whether his steamed stuffed bun craft can really support himself.
Steamed Bun Mantou Datianxia
After he didn't open a shop, Liu Huiping had to help people sell seafood and worked as a cook in a food stall. These are all short-term jobs to support the family. He felt that he was the best at making steamed buns. He thought, there are so many people who open steamed buns shops outside my hometown, and others can do it well. Why can't I always succeed? After thinking, Liu Huiping still thinks he should open a steamed stuffed bun shop. Although Liu Huiping has never studied accounting knowledge, he will simply calculate that there are more than 25 million people in Shanghai. If only 20% of them eat breakfast outside, it is at least 5 million people's business. Even if everyone spends 4 or 5 yuan on breakfast every day, it will be a total turnover of more than 20 million yuan. No, I still have to open my own steamed bun shop.
In 2000, Liu Huiping reopened a steamed stuffed bun shop in a crowded place on Shandong Road. This time, Liu Huiping learned a lesson from the past. He treated customer orientation to young people, office workers, etc., and decorated the shop clean and hygienic, which made him feel close to the public. As for the taste of steamed stuffed bun, it not only caters to Shanghai people's habits, but also the stuffing meat is purchased from Anhui's hometown, because this kind of pork is fed with natural feed and tastes pure. All the vegetables are chopped manually to ensure a good and crisp taste. More importantly, Liu Huiping has set the price of steamed stuffed buns as a low-end route of 70 cents each. The newly-opened steamed stuffed bun shop in Liu Huiping has overcome the mess of the small shop, but the steamed stuffed bun tastes better than the big shop, and the price is low, which is very popular among customers. Sure enough, the business flourished soon after the store opened. The steamed buns made every day are not enough to sell, and many people will come to the store to buy steamed buns. Liu Huiping saw that the business of the shop was so prosperous that he named it? Master Liu's big bag? As your own brand image.
How many years has it been prosperous and prosperous? Master Liu's big bag? Later, in 2003, Liu Huiping earned the first1000000. When earning such a large sum of money, Liu Huiping's first consideration is not how to squander and how to satisfy his personal consumption desire, but how to make his own steamed stuffed bun shop bigger. If we want to expand our business, Liu Huiping thinks we should have a loud and fashionable name. The name Master Liu Dabao is too traditional, especially for young people. He thought about it for many days and finally came up with one? Bobby? His name, he thought, was catchy and foreign. So, his shop became? Bobby steamed bread? .
To Liu Huiping's great surprise, his Barbie steamed bread shop is even more popular than his master Liu's big bag. This has greatly increased Liu Huiping's confidence. To make Bobby Steamed Bread bigger, we should quickly open more branches. At this time, Liu Huiping is no longer the owner who had to borrow money everywhere to open a small shop when he first entered Shanghai. With sufficient funds, opening more branches is a smooth thing. At the beginning of 2004, Liu Huiping has opened 10 directly-operated Barbie steamed bread branch in Shanghai. Together with some branches joined by relatives and friends, there are more than 20 stores. By September 2005, after opening the franchise stores, it had reached 50 branches. These stores bring rolling profits to Liu Huiping every day.
? Bobby steamed bread? Plan the future
Bobby steamed bread to expand, Liu Huiping feel all open into direct stores, need a lot of money and management personnel, but also to buy direct store employees? Five insurances and one gold? , more cumbersome and troublesome. If we all adopt the way of joining, it will be much simpler and more feasible. Indeed, after the liberalization of franchise, the development speed of Barbie steamed bread exceeded Liu Huiping's own imagination. In 2008, in order to meet the needs of the expansion of Bobby Steamed Bread, Liu Huiping registered and established Shanghai Chinese Food and Beverage Group Co., Ltd., with a subsidiary of Bobby Steamed Bread. By the year of 20 10, there had been more than 500 franchise stores of Babi Steamed Bread. Liu Huiping is no longer a simple chain operator of steamed bread, but has become a manufacturer of Chinese pastry. In addition to direct stores, his profits began to turn to selling raw materials or semi-finished products of steamed buns to franchisees, as well as collecting franchise operating fees and management fees.
Because the company's expansion speed is too fast, first, management talents can't keep up, and second, the production scale needs to be expanded urgently. In order to find senior management talents, Liu Huiping did not hesitate to take out his own 15% shares, and brought in a group of management talents such as the former senior management of Fuji Food, the director of McDonald's store management department and so on. In order to solve the scale of production, he invested 20 million yuan in Songjiang, Shanghai in 2008, established a central factory, and began to produce Barbie steamed bread in a standardized and large scale. In addition, in order to ensure the freshness and taste of the products, Liu Huiping was conquered by technicians? Frozen dough technology? This technology can realize that there is no difference between the finished frozen steamed bread and the steamed steamed steamed bread. This also allows Liu Huiping to distribute products directly to major stores instead of supermarkets, ensuring fewer intermediate channels and cheaper retail prices.
By the end of 20 12, Zhongyin Group had more than 1360 franchisees, and the sales revenue of all stores reached 10 billion yuan. Liu Huiping was not satisfied with this. He publicly declared that he wanted to be the king of steamed stuffed bun in the world. His Zhongyin Group plans to have 2,500 stores in 20 16, and realize sales income of 2.5 billion yuan. And hope that in the near future, 20,000 franchise stores will be developed in China. In order to realize his plan, Liu Huiping is investing another 300 million yuan next to the central factory in Songjiang, Shanghai, to build a larger factory covering an area of 100 mu. He said that the new factory can be fully put into operation in the middle of 20 14 years, and by then, it will be very close to the goal of being the world's king of steamed stuffed bun.
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