1, poor quality control for a long time. Taking cost performance as the starting point, something must be sacrificed.

2. Recruiting people who don't flow into the group for a long time, preaching that users are diaosi, and it is disgusting for users to walk with each other. In particular, Huawei, a fellow Chinese, was complacent when he was punished and did not help, just like Lu Xun's mouth: Chinese people enjoyed watching Chinese people being shot by the Japanese and were insensitive!

3, it is also a general direction problem, unwilling to accept criticism modestly, and using lawyers' letters at will, feeling like arrogant foreigners in the old society.

4, or the general direction of the problem, the strength of others (Qualcomm) when proud, not enterprising, but proud.

If, I say if, to win back fans and respect,

1, thinking deeply about the general direction error

2. Call back all the problem machines and apologize to the users.

There is no other way.

I will never buy millet again. I used to be a loyal user of millet, and there were countless millet things at home, which broke Xiaomi 1 1u's heart.

Xiaomi has only high configuration, not high-end, and high configuration is not equal to high-end.

Wen/Xiao Yi comments on technology

If you want to wear the crown, you must bear its weight. As the second-largest millet in the world, it is not terrible that a certain batch of products has quality problems. What is terrible is that Xiaomi has lost the tolerance and problem-solving attitude that was good at listening to the voice of rice noodles after the brand became bigger. This is the place that Xiaomi should solve at present.

Around April 20th, 20021year, that is, ten days after WIFI 12.5 was officially launched, a large number of feedback posts about Xiaomi 1 1 appeared in Xiaomi's forums, tiger flapping, Xiaomi Post Bar, Kuan and other digital enthusiasts' communities, which caused widespread *.

If we say that there is still the possibility of fraud and deliberate smearing in cases appearing in public forums, a large number of complaints about such users appearing on the black cat complaint platform a few days later cannot be explained by deliberate smearing, because most of the complaints appearing on these platforms are real users of Xiaomi 1 1 series, with purchase records as evidence.

That is to say, the WIFI problem of Xiaomi 1 1 series broke out as early as the end of April. From the perspective of concentration and quantity, this problem is definitely not a case, but a common problem.

According to the maintenance video of a blogger in bilibili, Xiaomi 1 1 with this kind of problem can be solved after re-soldering and soldering the SOC, so it is basically certain that the appearance of this problem is directly related to the hardware, not the system or the driving problem.

According to the information available at present, it is speculated that the reason why Xiaomi 1 1 has such problems is that the SOC of a certain batch of Xiaomi 1 1 is not evenly controlled during tin melting and reflow soldering, which leads to uneven welding of components and PCB. In addition, Snapdragon 888 itself has a large calorific value, which is prone to be more intense during use.

However, at that time, Xiaomi's way to deal with this problem was mostly "blocking". According to the screenshots of Xiaomi Forum at that time, the official deleted most posts containing keywords such as "Xiaomi1Kloc-0/Motherboard, WIFI", and all major digital KOLs also silenced. Some users even went to Weibo, the general manager of Lei, to make a complaint, but they were blacked out and their comments were deleted. Xiaomi officials never made any official official reply to this matter, and their attitude was indifferent.

Although after this incident, Xiaomi gave the users who had such problems a new machine after sale, a considerable number of users had such problems again after replacing them with new ones, so they wanted to seek a refund, but the request was not supported by Xiaomi's official.

To this end, these Xiaomi fans set up a large number of rights protection groups, and the rights protection behavior of Xiaomi fans finally alerted the official media. On August 3, that is, three months after the problem was concentrated, Nanfang Metropolis Daily, a subsidiary of Nanfang Daily, a propaganda department of Guangdong Provincial Party Committee, made a detailed written report on this matter and interviewed many parties. Since then, Guangdong Economic Science and Education Channel has also made a special report on this matter.

After the intervention of the official media, Xiaomi finally replied to this matter as an official, promising to replace all the users who had problems with new processors, and extending the warranty period for Xiaomi 1 1 users who had not had problems for half a year, and the storm came to an end.

So what is the biggest problem exposed by Xiaomi in this incident? I think there are two main aspects:

0 1. lost the inclusiveness that Xiaomi was good at listening to users' suggestions: Xiaomi's rapid development is directly related to its good at listening to users' suggestions. In the first few years of Xiaomi's existence, many official suggestions on rice noodles were adopted. Xiaomi's MIUI forum is also the most lively and timely fan forum in China, which also makes rice noodles find a sense of belonging and participation that is valued and cared about, which is not available in other brands and is also the biggest advantage of Xiaomi.

Xiaomi also mentioned the importance of rice noodles more than once in his own propaganda. For example, at the 10 anniversary conference of Xiaomi, Mr. Lei specifically called the users who had participated in the internal testing of MIUI as "brave gods" to show their respect for rice noodles.

For Xiaomi, his high-end road is inseparable from the support of hardcore rice flour. Most users who buy Xiaomi 1 1 series are almost hardcore fans of Xiaomi, and have bought many millet products before and after. However, the WIFI door that broke out this time has deeply hurt the feelings of this part of rice flour for Xiaomi. For them, Xiaomi 1 1.

Moreover, Xiaomi's reply came late after the official media exposure, which may make people feel that Xiaomi had to do it, thus questioning Xiaomi's service attitude, which will also have a relatively negative impact on Xiaomi's brand image.

02. After-sales service and product quality are still Xiaomi's shortcomings: for a brand that values users, it is only the lowest standard to abide by the national three guarantees law. How to make its after-sales service truly recognized by users, Xiaomi still needs to learn from OPPO and VIVO, and the construction of offline after-sales team cannot be completed overnight. In addition, as a high-end mobile phone brand, Xiaomi should strictly control the product quality, which is the basic quality that a second-largest mobile phone company in the world should have.

What is the stem of high-end rice noodles?

[Touching] [Touching] [Touching]

Cost-effective and high-end are always two worlds, not one dimension.

The cost performance is to cut off the high-end added value. If it is not cut enough, it will inevitably start with quality control.

In other words, it can't be cheap without being accused.

There are fifty cents for spicy strips and five dollars for them. Fifty-five-cent spicy strips laugh at the high price of five dollars.

I think that people who buy five spicy strips pay IQ tax.

But which is better, you will know after eating.

Xiaomi 1 1 This model uses the Snapdragon 888 processor. The so-called quality gate is the burning of WIFI due to fever, which can't be turned on, and the black screen and WiFi fail. In the comment area under Xiaomi's official Weibo account, there is a stuck restart or black screen, fever, invalid WiFi and damage to the motherboard.

Snapdragon 888, the first high-end chip of Xiaomi, was seriously heated by spitting. The industry once suspected that it was caused by technical problems in Qualcomm. The heating problem was that Samsung's chip manufacturing process was backward. Because Snapdragon 888 adopted more advanced X 1 core and 5nm process, according to ARM's prediction, the performance of Snapdragon 888 should be improved by about 30% compared with Snapdragon 865, while the actual performance of Snapdragon 888 was obviously disappointing.

All electronic products will generate heat. Mobile phones are more compact than ordinary digital products, and the internal space is narrow. Unlike notebooks, they can also provide various heat sinks and built-in fans, but mobile phones can't, so the materials used in current mobile phones are all of good thermal conductivity.

A variety of mobile phones using Snapdragon 888 chips will have the problem of high temperature after long-term use. Subsequently, in order to solve this problem, some mobile phone companies have to reduce the main frequency of Snapdragon 888. Xiaomi will launch a system patch for the representative model of Snapdragon 888 in the near future, and also reduce the fever problem by reducing the frequency.

I think that Qualcomm Xiaolong 800 series also had fever problems, and it was also spit out by various kinds. The release time interval of new Android machines was short, and a brand basically exposed which processor to use when preparing to launch the next generation of products. The next generation of products used processors to improve the pain points of the previous generation. Lei Jun, CEO of Xiaomi, had the only way to provide perfect after-sales guarantee for users with such failures and win the recognition of high-end rice noodles.

Redmi's quality is very reliable, but Xiaomi's high-end flagship has problems? It doesn't make sense. Xiaomi's rush to the high end is a big move. Have you forgotten Tesla's story about SAIC? He will be restless when he enters that industry.

The quality of millet is really not good! I started Xiaomi 1 1Pro for about a month, and there are too many small problems! For example, join the blacklist, click join many times, and there is no response! For another example, select a contact from the next step of contact, click the number, and click it several times before it can be dialed out! All this is disappointing! It's good to start with Huawei 40 Mate pro today. I plan to sell it to Love Recycling and never use Xiaomi products!

Only by relying on their own core technology and quality can we win back rice noodles, otherwise we will have to close down.

The configuration cost performance of Xiaomi mobile phone is really good. I hope I can do better in quality control. The performance of mobile phone can be compared by looking at Master Lu's running score.