At the beginning of 1996, Bao Hui Bao Hui entered Shenzhen Friendship Department Store, the most upscale department store in Shenzhen at that time, which initiated the sales of maternity clothes as an independent category of department stores and announced the birth of the first maternity clothes brand in China.
1At the end of 1996, the Guangzhou Women and Children Counter in Bao Hui, Bao Hui was formally established.
1March, 1997, Bao Hui Bao Hui Guangzhou office was established. Bao Hui officially realized direct trade and gradually expanded its opening to the outside world. Later, it gradually entered Guangzhou Nanda, Baiguang, Xinghua, Wangfujing, Jusco, Jiazheng, Times Friendship, Tianhe City and other major department stores. Subsequently, Bao Hui also set up a number of counters in first-tier cities in Guangdong, such as Dongguan and Huizhou, realizing the preliminary blueprint of radiating direct sales business from Shenzhen to the Pearl River Delta region in South China.
1997 10, the counter of Wuhan Plaza in Bao Hui, Bao Hui opened, officially announcing the expansion of direct business in Bao Hui to other provinces.
From 65438 to 0998, Bao Hui Bao Hui set up special counters in Heping Hall, Changsha, Hunan, Ito Yanghuatang Department Store in Chengdu, Sichuan, and Mai Le Kai in Dalian, Liaoning.
In September, 20001year, Bao Hui Bao Hui maternity clothing Chengdu office was established.
In 2002, Bao Hui Bao Hui pregnant women's fashion layout was in Dalian, a seaport city in Northeast Asia. In the same year, Bao Hui Dalian office was formally established.
In 2003, Bao Hui Bao Hui set up an office in Changsha to consolidate and expand the Central South market.
In April, 2003, with the rapid development of the Central South market, Wuhan Office in Central South was established. Bao Hui's direct business has been stationed in the first-line shopping malls in the above-mentioned major cities, with a total of more than 30 counters. In the three northeastern provinces, Bao Hui has also entered Anshan, Shenyang, Changchun, Huludao and other cities, and also settled in Nanning and Liuzhou, Guangxi, thus truly realizing the all-round expansion of direct business to the northeast, southwest and central China.
In 2003, Bao Hui brand was laid out in Chongqing, the only municipality directly under the central government in the west. In June 5438+in the same year 10, Bao Hui Bao Hui settled in Chongqing New Century.
In February, 2004, Bao Hui Bao Hui Maternity Fashion Chongqing Office was established. By the end of 2008, Bao Hui had opened nearly ten counters in major shopping malls in Chongqing, which achieved the comprehensive coverage of Bao Hui brand in Chongqing and seized a large share of the mid-to high-end maternity dress market.
In September, 2006, Bao Hui Bao Hui pregnant women's fashion entered Qingdao, the economic center of Shandong Peninsula, and began the strategic planning of the layout to the northern coastal economic belt.
From June 5, 2006 to 2006 10, Bao Hui Bao Hui maternity fashion officially entered Xiamen and Fuzhou, Fujian Province on the west coast of Taiwan Province Province. The product strategic planning covering the eastern coastal areas was initiated.
In 2007, Bao Hui Bao Hui opened counters in first-line shopping malls in Nanchang, Jiangxi and Guiyang, Guizhou. It has realized the strategic deepening from the coast to the inland.
Since 2008, the strategic focus of Bao Hui Bao Hui has shifted to East China. From 2008 to 2065438+00, large shopping malls in the Yangtze River Delta Economic Circle, Jiangsu, Zhejiang and Shanghai were laid out one after another.
In 2009, Bao Hui began to actively expand its franchise business and explore a multi-channel business model combining self-management and franchising. Businessmen from all over the country have joined the ranks of Bao Hui. From South China to North China, from Central China to East China, from Southwest to Northwest to Northeast China, Bao Hui brand direct selling and franchising have blossomed everywhere.
On July 1 1, 2009, the 9th China (Shenzhen) International Brand Clothing Fair "Bao Hui" staged the "Pearl Legend" fashion show in the multi-function hall of Hall 5 of Shenzhen Convention and Exhibition Center.
In July, 2009, with the founding theme of "Caring for pregnant women and caring for life", Shenzhen Station, the first stop of national public welfare activities in Bao Hui, was officially launched. 100 beautiful expectant mothers from all walks of life in Shenzhen, after primary selection, semi-finals, elegant demeanor display, talent display and other layers of competition, finally selected 15 beautiful expectant mothers, awarded by international superstar Miss Christy Chung.
20 10,1June, Bao Hui, Bao Hui, with its strong strength as the first maternity dress brand in China and long-term good reputation among millions of prospective mommy consumers, stood out among many brands and won the title of "the most popular brand in China maternity dress market".
20 10 March 29th-3rd/kloc-0 March 29th, Bao Hui 20 10 new product launch conference and large-scale order fair was held in Shenzhen. Regional managers, senior store managers or merchants, customers who have joined the trust, customers who are interested in joining, store managers in various regions and media guests from all over the country attended the order fair. Journalists from Guangxi Satellite TV, Shenzhen Satellite TV, Southern Satellite TV, China Clothing Network and other media conducted exclusive live interviews on this event. The British style of maternity clothes in Bao Hui has once again become a fashion vane leading the maternity clothes industry, which explains the charm of brand models.
At 07: 49 on April 20104, another natural disaster occurred in China, and an earthquake of magnitude 7. 1 occurred in Yushu, Qinghai, causing casualties and heavy economic losses. Bao Hui, as a leading brand in maternity dress industry, raised materials worth1000000 yuan and cash donations from all employees to support Yushu earthquake-stricken area, and gave the first love aid from maternity dress enterprises to compatriots in the disaster area.
20 10 in may, Bao Hui Bao Hui e-commerce center was formally established. Accelerate the development of Bao Hui's network market in an all-round way. Bao Hui has opened the era of multi-channel and diversified business model, and realized the revolutionary strategic transformation of brand operation.
20 10 June, Bao Hui Bao Hui pregnant women's fashion brand will officially enter the Beijing market and launch the brand offensive in the North China market.
On July 20 10, Bao Hui, Bao Hui and Mao Ye Group, a domestic department store giant, jointly held a large-scale public welfare activity "Bao Hui lecture hall for pregnant mothers", which was held with the enthusiastic participation of expectant mothers in Shenzhen, and the activity was a complete success.
On August 20 10, Bao Hui, together with Sichuan Women's Federation, Chengdu Women's Federation and Chengdu Department Store, held a large-scale public welfare activity of "Looking for the Most Beautiful Expectant Mommy" at Chengdu Railway Station, which received the positive response and enthusiastic participation of the majority of expectant moms and was a complete success.
20 10, the brand image of Bao Hui was upgraded in an all-round way. From airplanes to space, from the ground to the internet, Bao Hui has greatly increased its investment. All departments are constantly recruiting, from technical and business backbones to reserve talents. It can be said that Mazhuang has a strong army and sufficient food and grass. Bao Hui has set its sights on the international market, and plans to enter the Asian metropolis in the next five years, opening more than five direct stores in Hong Kong, Taiwan, Singapore and other cities. Take the first step for Bao Hui from a domestic first-class brand to an internationally renowned brand.