By the end of 20021,the number of people drinking yogurt in China was very large. According to the data of China Dairy Industry Association, the annual consumption of yogurt in China has increased from about 5.5 million tons in 20 16 to about 9.6 million tons in 2020, showing a relatively continuous growth trend. At the same time, China's huge and growing population is also an important reason for the expansion of the yogurt market. According to the National Bureau of Statistics, by the end of 2020, the total population of China will exceed 654.38+04 billion. The rapid urbanization and consumption upgrading in China have also promoted the development of yogurt market, especially in first-and second-tier cities and middle-and high-income people. However, due to the large number of people and diversified market demand, the consumer groups in the yogurt market also include all ages and all kinds of people, such as children, teenagers, adults and the elderly. Different groups of people may have different needs for yogurt. For example, some people like yogurt with strong taste, while others like yogurt with low fat and health. To sum up, there are a large number of people drinking yogurt in China, and the yogurt market has great potential and huge development space. At the same time, the diversification of the market and the change of consumer demand also require yogurt enterprises to carry out differentiated product development and marketing strategies according to the needs of different groups of people.