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New product marketing plan

New product marketing plan

Time like water like rush flow, a period of time has come to an end, we ushered in a new stage of work, to set new goals, it is very necessary to write a plan. Pick up the pen but found that I do not know what to write, the following is my new product marketing plan for you to collect, for your reference, I hope to help friends in need.

New product marketing plan 1

First, market research and analysis

In order to better understand our target market and develop the most suitable marketing strategy, we have carried out a series of market research activities, including: randomly carried out 100 questionnaires within the school; investigation of the bookstore books already in the school We conducted a series of market research activities, including: 100 random questionnaires in the school; survey the bookstore of the school bookstore; visit teachers and students, etc., the agency market development marketing plan. Our survey results and analysis are as follows:

1. Phenomenon

According to the survey, the total number of students in Zhuhai College of Jinan University is about 5,600, of which there are about 3,600 internal enrollment, 20xx external enrollment, the ratio of internal and external enrollment is 9:5. Overseas Chinese school is the characteristics of the University of Jinan University, and the external enrollment of the high level of consumption, purchasing power, and therefore, we will have more than the other colleges and universities with a particular Market. As you can see from the chart, the types of books most purchased by foreign students are periodicals and magazines and graphic novels, accounting for 56% and 30% respectively, while the purchase of internal students focuses on textbooks and teaching aids, accounting for 45%. But **** the same problem exists is that the total ratio of up to 75% of the students purchased less than 50 yuan of books.

2. Analysis

From the above phenomenon, we can see that the purchasing potential of university students is huge, and very worthwhile for Mandarin House to develop. From the chart on the right, we can see that both internal and external recruits prefer to go to the bookstore to pick books in person (75%), but 46% of the students find it inconvenient to purchase books because Mandarin Bookstore is far away from our university. In addition, some students felt that it was more expensive to buy books at the original price (34%), which led to the phenomenon of low spending on books and poor purchasing desire. Therefore, we believe that the existence of the campus agent of Mandarin Book City is very necessary, and the campus agent with the price advantage and good delivery service will certainly be able to develop the campus market well.

3. Conclusion

Through the investigation and analysis of the market and the understanding of the school's policy, we noticed the following areas of concern: First, most of the students think that it is inconvenient to buy books and the price of books is too high, and as an agent, the price reduction and delivery are our advantages; Second, most of the students like to browse the Internet and dine in the cafes at the North Gate in their spare time. Therefore, online publicity and cooperation with the North Gate cafes are two important ways to expand our publicity; Third, the school has more restrictions on students to do part-time work, students are not allowed to do publicity agent activities, and students treat the general attitude of the leaflet is more cold, so we will establish a reading association, improve the leaflet to improve the effectiveness of publicity (see details of the sales strategy).

Second, the competition analysis

Through the survey, we found that there is almost no bookstore or newsstand near the school, and the main competitor is the campus bookstore. Campus bookstore by virtue of the source advantage in the school book market share, but the bookstore there are many shortcomings, such as: book varieties are too single, graphic novels are relatively old, magazines and newspapers are slow to update the speed of incomplete varieties, all the books are sold at the original price of the price advantage can be said to be ...... compared to the campus agent's advantage is obvious. The advantages are obvious, so as long as the publicity is in place, the business is launched, we are fully confident that most of the campus market.

New product marketing plan 2

xx since the start of the letter business has always been as the "family flower", xx business at the same time is the country's important social utilities, xx network is also the country's important communications infrastructure.

The XX greeting card business is the main highlight of the development of the letter business. According to the unified deployment and strategic requirements of the XX Municipal XX Bureau, in order to achieve the XX greeting card sales target, now for the Forestry Public Security Bureau XX greeting card marketing put forward the following program:

First, the marketing idea

Understanding of the product, put forward the highlights, to attract customers, take the initiative to strike, marketing and publicity, to ensure that the task.

Second, the marketing objectives

Program objectives: sales of xx greeting cards xx

Third, marketing methods

(a) understanding of the meaning of xx greeting card understanding

Each card it is born as a newborn, it is every word, every sentence, every word, every word, every word, and every word. Every sentence, every word has a very deep meaning, we have to believe that "there is no such thing as unsold goods in the world, only the people who can not sell the goods", but if we do not understand the self-products, then how do we market.

(B) put forward the highlights to attract customers

In our full understanding of the meaning of xx card, then we should be based on the meaning of it, put forward the highlights to attract customers, nowadays people mostly use computerized greeting cards, but there are many shortcomings of computerized greeting cards, but also not be able to fully demonstrate the blessing of the heart of the people, the independence of the production of greeting cards on the computer is not a simple program, many people do not have the technology to do so, and the computerized greeting cards are not a simple program, and many people do not have the technology. It is not a simple program to make greeting cards independently on the computer, and many people do not have this kind of technology. And the characteristics of xx greeting card is reflected here, it is not just a card, a paper, but a can fully reflect the blessing of the heart of the transmitter, and our such cards are mainly for the promotion of forest safety greeting card, which can not only express the heart, but also to show the concern for each other's lives and safety, and at the same time, can be a unique way of publicizing the safety of the forest. And for customers who have a collection of preferences, this unique set of forest safety promotional greeting cards, more is unique.

(C) understand the customer, take the initiative

Our ultimate target customers are all the people of xx city, the purpose is to publicize the knowledge of forest safety to the people, then we should fully understand the people's ideas, in fact, the people's idea is very simple: the family is safe, we can seize the focus, combined with the characteristics of our such forest safety promotional greeting cards, not only to reach the strength of the publicity of forest safety, but also to promote forest safety in a unique way, and at the same time, to promote forest safety. We can seize this focus, combined with the characteristics of our such forest safety promotional greeting cards, not only to reach the strength of the publicity of forest safety, but also to enhance the awareness of forest safety is everyone's responsibility, everyone is concerned about forest safety, then you can ensure that the family is safe.

(D) marketing publicity, to ensure that the task

As our xx greeting card is the biggest shortcoming of the still life, can not jump out to tell everyone that it was born, it is there. For this reason we need to increase efforts in the head of publicity, we can go through the external boards and other ways to publicize to everyone, its existence, its value, to strengthen its highlights of the characteristics, so that its value deep into the hearts of customers, to attract customers to take the initiative to buy.

New product marketing plan 3

First, the overall concept:

In order to tie in with the countryside base on the proposed "countryside base, your dietary experts," the slogan, the launch of the "four seasons of the health of the" concept series of fast food. From the point of view of Chinese medicine and food therapy, the four seasons of the lunar calendar for the time interval, for each season's climatic characteristics and human body characteristics, each season to launch the corresponding characteristics of the health series of fast food 2 to 4 sets. Each seasonal series is based on set meals, supplemented by corresponding desserts, soups and snacks. The products emphasize the theme of "seasonal health, eat healthy". Weakness of its fast food form.

Second, the new product target market:

The new product target market consists of two pieces, one is the existing market of the countryside base, including office workers, students and so on. Another piece is through this health series want to attract a group of fast food nutritional value of consumers have doubts, including some of the elderly, quality of life requirements of higher people. This is also the reason why the publicity of Chinese medicine emphasizes the health value of this series of weakening its fast food form.

Third, the new product design:

1, spring: the lunar calendar spring to summer

Product design background:

Spring diet to master a principle: according to the changes in temperature, the food from the warmth, pungent and sweet and gradually changed to light and nourishing Yin products.

Early spring diet to take warm and avoid cold. Set meal more to provide spring bamboo shoots, parsnip, spinach, willow buds, chestnut, green onions, ginger, garlic, leeks, mustard greens and other vegetables and wild vegetables in favor of warm tonic.

Midsummer diet should be pungent and sweet. Appropriate eating yam, jujube, honey, celery and other flat complementary spleen and stomach food, less acidic food, in order to name injury with the spleen and stomach.

2, summer: the lunar calendar from summer to autumn

Product Design Background:

Summer is the season of the most vigorous yang qi, at this time is also the body's metabolism is the most exuberant, the body sweats too much and easy to lose the fluid, so the summer health should be based on light food, to avoid the injury of the gas depletion.

Summer diet more light. Summer heat, people's spleen and stomach digestive function is relatively weak, the countryside base can be used to clear the heat and detoxification of food to match, vegetables such as Chrysanthemum, celery, cabbage, cilantro, bitter gourd, bamboo shoots, cucumber, winter melon, etc.; fish such as mackerel, crucian carp, silver carp, etc., these foods can play a role in clearing the heat to solve the Department of fatigue, on the heatstroke and intestinal disorders have a certain role in the prevention of the disease.

Summer diet should be complementary. May be appropriate to choose some nourishing Yin tonic food, such as carrots, spinach, cinnamon, lychee, peanuts, tomatoes and so on. In summer, the heart is vigorous, easy to hurt the qi and yin, in this season, should be tonifying qi and yin, clear summer heat, such as winter melon, watermelon, lotus root, duck, etc., should not be eaten more warm, nourishing and thick flavored products.

3, Autumn: Lunar Autumn to Winter

Product Design Background:

Autumn Yang Qi gradual collection, yin Qi gradual growth, the human body at this time should also comply with the law of the four seasons of the change into the protection of yin Qi time, in the dietary aspects of the prevention of dryness and nourishment of yin, nourishing yin and lungs is given priority to.

Diet in the fall should be sweet and moist. It is appropriate to choose more sweet and cold moisturizing products, such as lilies, fungus, yams, pears, grapes, water chestnuts, glutinous rice, sugar cane, soybean milk, sesame seeds, lotus root, spinach, pig lungs, soft-shelled turtle meat, olives, etc., these foods have a moisturizing lung, nourishing yin and clearing the role of dryness. Products should contain less onions, ginger, chili peppers and other pungent flavors.

Autumn diet should be nourishing. Autumn cited tonic is one of the key tenets of Chinese medicine health, for winter tonic to lay a good foundation, to avoid the occurrence of winter deficiency, can be appropriate to take sasanqua, maitake, lily of the valley, almonds, Sichuan shellfish and other herbs, for the relief of autumn dryness has a good effect.

Autumn should be less spicy and more acid. Autumn to eat less onions, ginger, garlic, leeks, chili peppers and other pungent products, so as not to hurt the lungs; to choose apples, pomegranates, grapes, mango, pomelo, lemon, hawthorn and other acidic foods, in order to prevent autumn dryness.

4, winter: the lunar calendar winter to spring

Product Design Background:

Winter is the season of all living things latent closed, when the cold weather and the freezing of the human blood circulation slows down. Chinese medicine believes that this time the cold evil strong, easy to hurt the human body Yang Qi, therefore, winter health care focus on nourishment.

Winter diet should be nourished. The basic principle of winter diet is to comply with the body's yang qi hidden, convergence of yang protection Yin. Appropriate selection of lamb, shrimp, leeks, cinnamon, fungus, chestnuts, walnuts, turtle and other foods; eat more potatoes, such as sweet potatoes, potatoes, etc.; vegetables, such as Chinese cabbage, cabbage, white carrots, soybean sprouts, mung bean sprouts, greens and so on.

Avoid eating cold things in winter. Therefore, in winter, you should eat less water chestnuts, persimmons, raw radish, raw cucumber, watermelon, duck and other cold food.

The above is the principle of the new product design, specific dishes should let the professional understanding of the above mentioned in accordance with the seasonal appropriate and avoid food ingredients, specific design. Special attention should be paid to the availability of raw materials and the increased cost.

Fourth, the new product publicity and launch

The main form of publicity:

The main form of publicity for the new product is still the same as the new form of publicity for the countryside base, that is, the production of large posters in the entrance to the restaurant and ordering publicity.

Other forms:

1, in the planning of the other proposals, we propose to set up a display board at the entrance to publicize the recent customer suggestions and solutions to the countryside base. At the same time can be opened on this display board to publicize the new products, at the same time, in each season of the new product has just been launched for a period of time, you can choose more issues related to the new product, increase the visibility of the new product.

2, in each table set up like a small coffee shop plastic ordering board, can be on its new products for proper publicity.

New product launch form:

A small amount of pilot sales can be carried out to test the market and customer response, in the establishment of a certain customer base to absorb customer suggestions to improve the new product and then fully launch the market.

New product marketing plan 4

Overview

The company has been practicing national chain sales. Now ready to establish a chain of cell phone stores in a city in Guangdong. I have done a comprehensive survey in the city and have a certain understanding of the humanities of the city. The company sent me to the city to research and develop the local market.

Through the 10 days of investigation and study of the city's market, understand the city's cell phone market, and * month ** completed the company's chain of marketing programs in the city.

The program can help the company to understand the city's cell phone market, but also can guide us to develop the city's market the actual marketing work.

Second, the analysis of the current market situation

(a) user analysis

1, the target market

Through the market questionnaires, the results of the random sampling shows that most of the consumer groups of our products are The pursuit of fashion, at the forefront of the fashion crowd, mainly factory workers, students, fresh graduates and young people who accept the forefront of fashion. In addition, some of the elderly and poor hearing crowd will also become our customers.

Factory workers and young people to buy our phones, is to chase the fashion, consumption level ability is low, generally in the 1000 yuan. Elderly people and poor hearing crowd, mainly valued the effect of high volume, sound quality, good font clarity, although the elderly have the ability to buy, but will not be easy to buy, but can be from the affinity, in the form of gifts to enter the market. Poor hearing crowd is also the main consumer group of the phone. But the premise of young people is mainly male, the elderly do not need to consider the gender.

2, consumer preferences

In the market survey found that: consumers are generally easy to accept low-grade products; like imported brand-name and good quality domestic cell phones; consumers want personalized cell phones, hope that there is a special tailor-made cell phones; consumers to buy a cell phone is the main purpose of contact with people, the need to work and to comply with the trend; mobile phones are most often used to make phone calls and send out mobile phones. The main use of cell phones is to make calls and send text messages.

3. Purchase mode

In the market survey, we found that: the general public to replace the cell phone time is about 2 years; the price in the 1000-20xx yuan; usually in the store or hypermarket to buy a cell phone; the most important is the cell phone features, brands and styles, to provide customers with the products they need. products which becomes the advantage of our chain.

4, information channels

In the market survey found that: consumers understand a new listing of cell phones is mainly television, the network, flyers and students and friends of the mutual exchanges, flyers have a better effect.

20xx new product marketing campaign planning essay 3

Enterprise development and business survival is always the most concerned about the problem, of course, only the enterprise can survive, there is the possibility of development, if even survival has become a problem, the development can not be talked about! Since the enterprise to survive, it must develop, how much understanding of the market is also to a large extent around the basic survival of the enterprise. Doing a good job of marketing is very important to the development of the enterprise!

Enterprise new product promotion marketing plan program, marketing program plan content: new products should be used in the pre-launch of a full range of three-dimensional, hard, soft market promotion, marketing program plan operation is as follows:

First, the theme of the event: caring for the family you and me - - - lucky draw big giveaway. (Two months unchanged)

2, so that the target consumer groups to recognize, understand, try, experience new products.

3, so that the target consumer groups cognizant of what he needs to guide, educate consumers.

4, manufacturer hot spot, community hot spot, city hot spot.

5, to attract a large number of target consumers.

Fourth, the content of the activities

a) Arrangements in the mall:

1, equipped with two excellent promotional staff to introduce the product, the company, the agent and the concept of consumer monitoring to the customer, and to strengthen the company's products to the customer's point of interest.

2, play the company's consumer monitoring of the feature film, preferably with a large TV broadcast.

3, the conditions of the mall can engage in a small knowledge quiz "lucky draw big gift, care for the family you and his" activities.

Activity Steps:

1) sales staff to customers issued counter product information, and take the initiative to inform us of this period of time in the Prize Knowledge Quiz sweepstakes, after reading the information to answer the correct question can be drawn, the winning rate of one hundred percent, there are also great prizes - - counter products (to be determined). -The counter products (to be determined).

2) Gifts: general gifts and a grand prize (counter products), general gifts for the company to produce small gifts (to be determined); grand prize for one of the counter products, every day there is a grand prize, which day out of the draw in a timely manner to replenish another one.

3) set up a lottery box next to the counter, which is equipped with two colors of ping-pong balls, of which the yellow ball is only 1, the other is the white ball 49; a set of question cards, there are 40 question cards (the best preparation for the work of 100).

4) Rules: answer the right question to draw; draw opportunity only once; draw white ball for the souvenir prize, draw yellow ball for the grand prize; 100% win, every day there is a big prize.

4, consumer monitoring products into the mall dm.

5, on-site pop advertising.

Principle: Simply reflect the consumer monitoring product information, lucky draw big gift activity information.

2) outside the mall sp:

1, in the mall of the main door side of a publicity point, promotional personnel (small pants) to come to the mall of each customer publicity consumer monitoring products and pointed out the location of the counter and the lottery.

2, hang a banner in the main door of the mall: consumer monitoring counter to wish a grand opening. Or hang two vertical banners, from the head: "wish xxx company export industry first in July"; "wish xxx consumer monitoring counter grand opening"

3, in the mall empty space hanging two floating air ball, and hang two banners.

Three) urban community promotion:

This community promotion program should be operated depending on the local situation.

1, community selection:

1) the best in the range near the counter, so that you can form a three-dimensional pull in the region, each other.

2) must be the counter near the medium and high-end community, where the target consumer groups gathered, where the promotion of publicity, can be said to have played a "twice the result with half the effort" effect.

3) In line with the above conditions, first choose 1-2 communities (mid-range, high-end each one) for the pilot, after the pilot success, and then promote, copy, and then standardized urban community operations. 2, community promotions positioning

1) in the community promotions must reflect the company, the local intermediaries of the overall strength of the brand image; Reflect the manufacturer, the middleman for the target consumer group service long-term, security, professionalism; reflect the promotion of humane, family, affectionate; reflect the promotion of the whole, unity, coordination.

2) The current promotion of the community to naturally guide the target consumer groups, focusing on education, based on surveys, information interaction, and flexible adjustment.

3) Let the target consumer group wholeheartedly experience, trial.

3, community promotional content

1) community activities:

a, theme: the new fashion care on your side

b location: the major middle and high-end community

c time: a week after the opening of the counter, generally arranged on Saturdays and Sundays off.

d publicity mode: a tow n (n based on the actual situation to determine), "a" for the community's main publicity points, "n" for the secondary publicity points.

e Activity Idea: Community, it is clear that she is the integration of home paradise, where you can always feel a warm, a caring, a quiet, where you can see the home '"model", the soul of the home, the connotation of the home; to understand that the crowd here is in the mingling of nature, and rest as a companion, in the experience! We need to understand that the people here are mingling with nature, resting and experiencing life! Therefore, we have to "follow the customs" and respect their principle of living quietly. We just need to do, say, show and demonstrate gently. At the same time, our activities should be dissolved with the home, so that they feel the smile of the promoters, friendly, caring, so that they can find interest in the activities, get rest, so that they can find in the activities of the "home" feeling, so that they are in the natural guidance, education, knowledge, understanding, interest, contributing to the need for, and even produce the purchase behavior.

f activities:

In the counter soon after the opening of the community promotions, that is, the project's introduction period of community activities mainly publicize the concept of consumer monitoring, so that the target consumer groups to understand the function of the major series of products, the interests of the point, so that they understand what they need to make them feel the effectiveness, convenience, vividness. Let them see, hear, pay back to, let them feel all-round, experience.

Activities; to determine the publicity points in the community; to determine the unified image of the publicity points; to determine the content of the publicity; to determine the publicity methods, to determine the level of publicity

a) Community publicity points; to look at the size of the community to set up the main publicity area, the secondary publicity points. The main publicity area to undertake the main community activities, publicity role. The secondary publicity area to play the role of publicity and coloring, prompting the role of the display of professional, image. The main publicity area should be located in the community at the intersection of access roads (to facilitate the gathering of crowds), with the company's unified publicity canopies (to be determined) dyeing; you can hang a theme for the content of the large banners; set up 3-4 promotional tables to display the company's consumer monitoring products, company information and activities materials; put the company's feature film; the community can be conditioned to carry out the main publicity area of the prize quiz raffles (see activities in the mall), the lottery can be carried out every half hour, a half hour; to 2 promoters to introduce the company, consumer monitoring concept, product features, benefits, distribution of information and feature films, inform the counter address, and at the same time, we must understand the community's consumer groups of economic income, family composition, hobbies, habits, schedule, etc., and at the same time, with the community property management personnel, janitors Good relations and strengthen communication.

b) sub-publicity area depending on the community generally arranged 1-3 points, with a small publicity Peng Xuan dye; put a table, company information, marked the main publicity area direction, depending on the circumstances of the promotional staff, you can also not with.

c) Activity Feedback;

Activity Feedback refers to the initiative to enter the community activity after the feedback situation, that is, the effect of the activity to assess and adjust the activity, in order to achieve the purpose of community promotion.

d) Unified image of the publicity point: the publicity point of the publicity of the large canopy, small canopy and field arrangements image color should be the basic color of the counter: navy blue and outdoor advertising hue yellow as the main color, large and small canopy design smooth, atmospheric, fashion. Promoters unified image.

e) Publicity content: display activities, promotional activities, demonstration activities, lucky draw activities, experience trial activities, consumer survey activities, symposiums for trialists, activity feedback, community ordering, preparation of community care clubs, property management support cooperation.

f) Publicity: activities, relationship marketing, surveys, seminars, the establishment of organizations and associations, negotiation and ordering

g) Publicity levels: low level - activities, relationship marketing

High level - surveys, Talks, the establishment of organizations and associations, negotiation and ordering

2) experience trial activities:

Experience trial purpose: the introduction of new products, consumers do not know the function of the product, not to mention what the product can bring them, in order to allow consumers to faster and better understanding of the consumer monitoring, to prove that the promoter said the factual nature of the guide to the target Consumer group concept, so that they form new consumption habits and new family behavior. The scope of the trial of the target group; you can determine the trial of the target group in the raffle or other activities, can also be determined according to the status of the conversation, but generally there should be a trial of 3-5 users in each building, and a trial of users in each unit (different trial samples).

Trial sample range; Love Baby Bao series, Lao Lai Fu series, LCD series, samples of each series of 1-2 units.

Trial time; three days to ten days, after the use of promotional staff to the trial user to hand over the acceptance and pass to the next trial user.

Trial debugging; promoters should first teach the trial users to use the product, and demonstration in the family and confirm that the trial users have a basic understanding of the operation; explain the content of the product care

Trial user files: the basic information sheet of the trial users; trial user feedback form

3) Relationship marketing with community property, neighborhood committees

Crotch use of the gatekeeper for information distribution: During the non-activity period, the gatekeeper can be used for publicity. The way can be communicated by virtue of the gatekeeper's relationship with the target customer base. Effective promotion in the community, you must have a good relationship with the community property and neighborhood committees to form a long-term stable cooperative alliance.

Community property: according to the local situation and property management personnel contact, contact with the gatekeeper, allowing activities in the community to promote, experience trial, symposiums, clubs show and so on. If necessary, you can contact the neighborhood committee.

4) Consumer Survey:

Consumer survey refers to the survey activities in the community in the process of activities, the main body of the community adults, in the process of showing activities told to fill out the form and answer the question to send a small gift or have the opportunity to participate in the experience of the trial activities.

Confirmation of the consumer questionnaire

The questionnaire is collected by the agent or headquarters to carry out data statistics and write an analysis report for the adjustment of strategy, strategy, tactics to provide a basis.

5) Trialists Symposium (at the beginning of the community promotion in each city)

Location: near the community, preferably in the community, depending on the circumstances.

Time; after the experience trial, generally arranged for the community trial half a month later.

Participants: control under 20 people, to choose a representative, expressive trial users. To have age level, economic level, cultural level, social level.

Contacts; promotional managers, property managers, community gatekeepers

Symposium content:

Trial experience feelings; view of the product; the company's view; the degree of acceptance of the product; promotional managers to explain the product, the source of the project; embodiment of the family solution; on-site agitation, promotion; order registration; distribution of gifts, the way the talks; interactive exchanges, explaining the pull.

6) Community ordering:

Community target consumers in the activities of promotions and trials and so on under the influence of the product can bring him the benefits of the desire to buy. Community ordering can be done at the trialists' seminar, or at the gatekeeper's place for unified registration, and local specific intermediaries to give delivery.

7) Preparing for the establishment of community care club

Why prepare for the establishment of community care club: in the community to carry out activities to promote and try to experience the product will make a part of the consumer group to produce the purchase behavior, but the concept of consumer monitoring must be a new thing, people in the acceptance of a gradual process, so to stimulate the community to the majority of the demand, it is clear that we have to work with them. Therefore, in order to stimulate the demand of the majority of the community, it is obvious that we need to have continuous contact and communication with them; moreover, new products in the use of the process will appear a variety of problems that have not been envisioned, there is a way to keep in touch with the consumer's complaints in a timely manner to us, which will not only avoid the negative impact but also form a good community word of mouth. On the other hand, we launched the care of children, the elderly, care for the family theme and the formation of a community club, but also in the invisible publicity consumer monitoring products, publicize the stone brand, as long as we have the heart of the target consumer group, that there is what promotional obstacles?

Points of opportunity; now there are many communities with elderly activity room, we expand on this basis for children, youth, the elderly activity room, the intermediary through the saving of some of the activities to help the tools can be here for a long time to publicize and can be a product display, it should be said that an affordable and effective pathway.

Operation: and community property may also be the neighborhood committee to discuss the formation of cooperation, the general direction is in the community through the amount of club sales to the property or neighborhood committee commission, the specific operation of the middlemen around the actual situation to determine.

In the future development of enterprises, the understanding of the basic market to a large extent around the prospects for business development. Do a good job of marketing plan for business development, business development is very beneficial, the market is cruel, only to continue to develop and innovate, the development of enterprises have a greater future, which is the most fundamental development, so that the development can become successful!