Traditional marketing methods are no longer suitable for the current competitive environment, spices marketing how to use the network to break through successfully, become a focus of industry attention. Seasoning enterprises how to expand sales channels Traditional point to face of the refined promotion of the traditional form of marketing, seasoning enterprises to develop, to expand, to establish a brand, we must consider the market of fine-tuning, we must carry out the fine-tuning of the market, the first by the point (local area market) to do, drawing on the fast-moving consumer goods marketing model, to help guide dealers on the operation of the regional market, such as local areas After the maturity of the local market, then to the face (a wide range of regional markets or national market) expansion. Due to the limitations of logistics costs, low-cost, low-profit seasonings radiation market promotion area is limited, seasoning companies want to expand, build branch factories in various parts of the world or mergers and acquisitions of local seasoning enterprises is the inevitable trend of development. As the network sales without the time and space constraints, so breaking the traditional sales time, geographical restrictions, a greater range of sales channels. In the network sales at the same time, to coordinate with the interests of dealers, and to choose the right network sales channels, such as for seasoning enterprises, Alibaba, Taobao, etc. are more effective product sales platform, and seasoning enterprises to build their own network sales platforms, it is not impossible. Seasoning enterprises how to seize the terminal through network marketing Previously, the seasoning industry to be dominant in the market, the terminal scramble is the key. The terminal point of sale of the condiment industry can be subdivided into food court grain and oil stores, convenience stores, chain stores, hypermarkets and restaurants. Enterprises should develop different marketing strategies for different terminals, food and oil stores and convenience stores focus on profit margins, chain stores and hypermarkets focus on branding and promotional policies, small restaurants focus on price, and large hotels and other large dining places value is the brand, different terminals have different needs, condiment companies should combine the characteristics of the demand for different terminals to develop targeted Competitive strategy. Now, due to the immediacy and extensiveness of network communication, network marketing can help condiment enterprises to minimize the cost of accurate communication of information to the target user to seize the terminal. There are many ways to network marketing methods, I feel that the spices business in addition to choosing the previously mentioned B2B, B2C platform for publicity, it is more important to do a good job of search engine marketing and publicity of the industry website. (1) search engine marketing search engine marketing mainly consists of two aspects: one refers to search engine advertising, Baidu and Google's advertising key considerations for your business, think of targeted keywords, you can bring effective customers; the advantages of this marketing approach is faster results, but the cost is relatively large; the second is the search engine optimization, through the optimization of the core keywords of the enterprise's products and related keywords Second, search engine optimization, through the optimization of the core keywords of the enterprise products and related keywords ranking, can let more potential customers to understand your enterprise and products. The advantages of this marketing approach is lower cost, but the effect is reflected more slowly; (2) industry websites here refers to industry websites, focusing on food, spices related industry websites, similar to this industry websites will provide some free forms of publicity to the enterprise, to find a few influential website focus on publicity, will certainly bring you good results, in the context of budgetary allowances, but also can be considered! Advertising. Such as catering portal to eat every day hundreds of thousands of user groups are mostly catering industry, targeted advertising in the above, the input-output ratio will be relatively high. In addition to the target group of condiments is generally female, you can also choose to promote some female-related online media, such as shopping class 55bbs, portal women's forums, and even wedding sites and some fashion and beauty sites, etc., are good choices, the target group of these sites and the target group of condiment companies to a certain extent there is a great degree of coincidence. The power of "word of mouth" With the continuous development of the Internet, the new network forms endless, from the SNS sites in previous years to the current hot hot microblogging, all reflect the power of word of mouth network, if your products can be spread by these platforms, then you will get unexpected results, now go to register! Register your company's microblog now and let more netizens become your fans. The microblogs of Haitian Signature Bibimbap, Lee Kum Kee Gourmet Kitchen, Xinhe Food and Home, and German Guanli Gourmet have attracted nearly 10,000 followers because they publish recipes every day, among which the microblogs set up by Xinhe according to the product categories are divided into Xinhe Food and Home, Xinhe Flavored Dumpling, Xinhe Flavored Dumpling, and Xinhe Flavored Dumpling. "," Xin and onion partner "," Huang Feihong "," June fresh brand microblogging ", more than 20, their fans are very considerable.