Many people may have seen an official promotional video for Apple's iPhone 5, called "Facetime Everyday," which touched many viewers with its warmth, while the Chinese girl in red in the video made many netizens follow her.
She is Wenzhou girl Chen Tete. Because of this promo, Tete "red", but she is still very low-key, she said the process of being selected is simple and lucky, but until after the advertisement aired, she did not know that at that time it was for Apple to shoot ads.
Audition requirements: look like 18 years old
Teeter, who is 90 years old, is from Longwan, Wenzhou, and came to Shanghai after graduating from college to become a piano teacher.
"When I was in high school, I started to work as a print model, and when I came to Shanghai, I would also work part-time on some print modeling jobs." The sweet-looking, tall model mainly takes pictures for albums and Taobao clothing to earn some extra money.
About this opportunity to receive the Apple cell phone ads, Tete said there is nothing special, "one day in early July, I received an advertising company's audition notice, went to try." Along with her were many other girls, all about 90 years old. The whole audition process is very simple, each girl take a picture, and then a paragraph of self-introduction. The auditioner's request was simple: look like you're eighteen.
Teet was lucky to have been spotted by the foreign director, "probably because I look more Chinese and fit the foreigner's definition of a Chinese girl." She joked that she was ten pounds fatter than usual and her face was a little round, so she looked quite innocent.
Simple and mysterious filming process
The audition was simple, and the filming process was equally simple and mysterious.
The commercial was filmed in a shopping mall in Shanghai, and the team ran in early in the morning when the mall was not open, and chose a few different corners to shoot in. There was no product description, and Tate was simply asked to act out a story with his iphone 5 cell phone.
The program's makeup and attire were not specifically requested, so Tate wore his usual red dress and light makeup.
Some of the girls chatted in a relaxed manner, while Teeter was asked to video chat with another boy on his cell phone, "The relationship with the boy was defined as an ambiguous object, and he had to show his youthfulness and shyness. On the side is the curiosity and coaxing of playmates."
Te said with a laugh that on the set, a few strange girls pretended to be very happy to talk about the world, surrounded by a foreign crew with extremely serious expressions, "but fortunately the shooting was done in an hour."
Tate admits that she didn't realize she was shooting a promotional video for Apple. "Usually models don't ask too many questions when filming, they just do what the film makers ask them to do." So it wasn't until a friend saw it on Apple's official website that Tate realized he was shooting an Apple commercial. Although it was only a few seconds, Tete was still happy in her heart.
Shooting an hour of film pay a few thousand yuan
The ad campaign was officially announced in August 2013, and also attracted the attention of domestic netizens, some of whom began to search for the girl in red.
Teeter told reporters that this hour of filming pay is only a few thousand dollars, delayed for several months to get their hands on, and the shooting of the follow-up effect came violently a lot: fans from more than a thousand to two thousand, microblogging comments on a lot more. "Apple goddess," "This Chinese girl is so cute."...... Until today, Tete's Weibo feed is full of such compliments.
For Tete's red, her mother, who lives far away in Wenzhou, insists that it's OK to shoot commercials, but not to go beyond the boundaries.
To cross this boundary, Tet has his own heart, large-scale exposure of their own advertisements do not accept. "The largest scale is to shoot swimsuit, go pure route suitable for me, sexy ads are not suitable." In addition to netizens, advertisers have also been looking for the door, "Someone found me through microblogging, give me the introduction of filming work, once cooperated with the company also came to the appointment of the film, but due to often in Wenzhou, so also miss a lot.