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I don’t know what to do after 35 years old? Two low-threshold entrepreneurial directions: helping women remove hair and setting up a stall to sell steamed buns.

There is a topic on the Internet that has been popular for a long time, which is "What to do after the age of 35?" Many people will find that they can no longer work at the age of 35, even if they still want to work. No one wants it anymore.

The economic downturn caused by the epidemic has made many people put forward their worries. They really cannot find a job, and many people have plans to start their own businesses. "Mass entrepreneurship" has been criticized or ridiculed by some people, but in fact, in China, it has always been mass entrepreneurship. No matter whether you open a small shop or set up a stall, no one needs to advocate it.

No, there are two companies with low entry barriers and quick acquisitions that are about to go public. Do you want to come and learn?

Make money from women. High-end hair removal institutions earn more than 100 million a year.

Have you noticed that there are more and more micro-surgery beauty shops near you recently? Seemingly overnight, various shops selling laser micro-surgery, semi-permanent makeup, and eyebrow beauty have opened around various business districts and large residential areas.

Among domestic A-share listed companies, there is not one that specializes in micro-surgery and beauty. Most of them acquire some such assets. Recently, Wonderscape, a beauty company in Singapore, is about to go public in Hong Kong. Wonderscape specializes in hair removal services, and women are its main customer group. This also allows us to find out how much money beauty institutions can make.

Annual revenue of 262 million yuan

Wonderscape has a history of 18 years, and it was originally a small store. It operates 49 self-operated stores in Singapore, Kuala Lumpur, Penang, Shanghai and Hong Kong, and 42 franchised stores in Beijing, Bangkok, Davao, Jakarta, London, Manila, Mumbai and Phuket.

Singapore is the largest revenue contributor, accounting for approximately 74.4% of the total revenue in 2019. Businesses in Malaysia, Mainland China and Hong Kong accounted for approximately 9.5%, 8.3% and 3.1% of the total revenue respectively.

For the whole year of 2019, Wonderscape achieved revenue of 52.882 million Singapore dollars, which is approximately equivalent to 263 million yuan. Net profit was 6.312 million Singapore dollars, approximately 31.358 million yuan. (For the sake of clarity, all the following are priced in RMB.)

Affected by the epidemic, Wonderscape’s revenue in the first half of this year was 75.603 million, a year-on-year decrease of 36.86%. It suffered a loss of 3.11 million yuan, compared with a profit of 8.3462 million yuan in the same period last year.

Judging from the financial report, Wonderscape’s revenue has increased year by year since 2017, but the net profit situation is not optimistic. The net profit in 2017 was 49.208 million yuan.

Hair removal accounts for more than half of revenue

Currently, Wonderscape has four product lines, namely Strip, Browhaus, We Need A Hero, and the newly launched TWO L(I)PS.

Strip specializes in beeswax hair removal and semi-permanent hair removal, Browhaus’ main business is eyebrow beauty and semi-permanent makeup, and We Need A Hero specializes in men’s facial shaping and care. The newly launched TWO L(I)PS is a luxurious private care product specially designed for private parts.

Judging from the financial report, Strip, which specializes in beeswax hair removal and semi-permanent hair removal, had revenue of 124 million last year, accounting for 47.15% of the annual revenue. The current mainstream hair removal methods include using depilatory agents or beeswax to remove hair, applying the depilatory wax to the skin, then applying a layer of cloth, and then peeling off the cloth strip. The whole process may take less than ten minutes. For such a simple waxing hair removal service, Wonderscape earned approximately RMB 39.51 million in 2019. Semi-permanent hair removal care generated revenue of 74.823 million yuan last year.

The revenue of We Need A Hero for men is only 4.2625 million yuan, which is not as good as the just-launched private care product TWO L(I)PS, which earned 16.5882 million yuan last year.

It seems that this beauty treatment must earn money from women.

Intimate care has become the fastest growing beauty industry

Beauty services can be subdivided into spa massage, skin care services, slimming services, nail salons, tattoos, intimate care, tanning, facials Body shaping, etc., the global beauty and hairdressing market is expected to reach US$118.5 billion in 2020. Among them, spa massage accounted for the largest share of 33.4%, followed by skin care services, which accounted for 31.3% share in 2019. However, intimate care and facial shaping have become one of the fastest growing industries in the global beauty services market.

Intimate care includes treatments and products for hair removal (including waxing, other semi-permanent hair removal techniques, and pre- and post-treatment services), rejuvenation of intimate areas, and thermosculpting services.

Facial shaping includes semi-permanent makeup, eyebrow sculpting, eyebrow color adjustment, eyelash extension and curling, and other facial hair removal treatments and products provided in beauty stores.

According to Frost & Sullivan statistics, the global intimate care industry has grown at a compound annual growth rate of 5.9% since 2014 to US$1.969 billion in 2019. Market growth is expected to slow due to the impact of COVID-19, reaching approximately $1.784 billion in 2020, but is expected to recover to $2.231 billion by 2024, registering a CAGR of 5.8% from 2020 to 2024.

"The First Stock of Baozi" is officially listed. The founder and his wife's wealth exceeds 4 billion

Speaking of Baozi, Chinese people are all too familiar with it. It is estimated that it can be tied with dumplings in the Chinese diet. male.

Yesterday, the first company that started making steamed buns went public. This company is neither Goubuli, which was favored by Empress Dowager Cixi, nor the famous Qingfeng steamed buns, but Babi Foods.

From a mom-and-pop shop on the roadside to a net worth of over 4 billion

A steamed bun shop is what many people consider a "small business." If you open a small store along the street, a couple can work together as a team, and you can get up early and wait until late , the unit price per customer is low, and the profit is meager, which is very hard work.

This is actually what Liu Huiping, the founder of Babi Food, did. As a young man from a small town, after graduating from junior high school, Liu Huiping started selling steamed buns to earn a living by relying on his pastry skills. In March 1998, 21-year-old Liu Huiping went to Shanghai alone with a borrowed 4,000 yuan. He bought a breakfast stall, and Liu Huiping's first steamed bun shop opened. Later, Liu Huiping named the steamed bun shop "Master Liu Da Bao". The price of steamed buns was set at the low end of 7 cents each, but it overcame the messy and messy characteristics of a small shop.

Since then, "Master Liu Da Bao" has expanded all the way, especially after the franchise stores were opened. At this time, "Master Liu Da Bao" has been renamed "Bobby Mantou", and its business scope includes steamed buns, steamed buns, Porridge drinks, etc. As of the end of 2019, Babi Food has 16 directly-operated stores and 2,915 franchise stores across the country. Liu Huiping also became a Chinese pastry manufacturer from a small chef in a shop with less than 10 square meters.

According to Babi Food’s prospectus, the company’s operating income from 2017 to 2019 was 867 million yuan, 990 million yuan, and 1.06 billion yuan respectively, and its net profits were 112 million yuan, 143 million yuan, and 154 million yuan respectively. billion. Due to the impact of the new coronavirus epidemic, Babi Food achieved sales revenue of 350 million yuan from January to June 2020, a decrease of 26.45% from the 480 million yuan from January to June 2019. The net profit after deducting non-recurring gains and losses from January to June 2020 The profit was 39.618 million yuan, a decrease of 29.22% compared with the net profit after deducting non-recurring gains and losses from January to June 2019.

According to the listing announcement of Babi Food, this is an authentic "mom-and-pop shop". As of October 9, Liu Huiping owned 101 million shares of the company, while his spouse Ding Shimei held 19.0278 million shares of the company. shares, respectively holding 54.41% and 10.23% of Babi Food's shares, and holding a total of 64.64% of the company's shares. At the same time, Liu Huiping, as a limited partner, indirectly holds 29.9769 million shares of the company through Tianjin Huiping, Tianjin Babi, and Tianjin Zhongyin, accounting for 16.12% of the company's total shares. In other words, Liu Huiping and Ding Shimei hold a total of 80.76% of the company's shares.

Based on today’s closing price, the wealth held by Liu Huiping and Ding Shimei has reached 4.038 billion yuan.

Nearly 90% of revenue relies on franchise stores

According to the prospectus, as of the end of December 2019, Babi Food had 16 directly operated stores and 2,915 franchise stores. This marketing system that focuses on franchise store sales determines that Babi Food's main income comes from franchise stores.

According to the listing announcement of Babi Food, during the reporting period, the company's main business income was divided into franchise sales, direct store sales, group meal sales and others according to the model. The company mainly focuses on franchise sales. From 2017 to 2019, franchise sales accounted for 90.92%, 88.54% and 86.37% of the main business revenue respectively.

Breakfast market consumption will reach 2 trillion yuan in 2021

According to statistics from the National Bureau of Statistics, in 2018, my country’s catering revenue was 4.27 trillion yuan, and the rapid development of the catering industry has also driven the Chinese style The growth of pastry and quick-frozen foods.

Mintel, an independent market research consulting company, previously predicted in a report on China’s breakfast consumption that Chinese consumers’ total breakfast food consumption will increase from 1.334 trillion yuan in 2015 to 1.948 trillion yuan in 2021. Yuan. By 2021, the market sales of breakfast outside the home are expected to exceed 840 billion yuan.