POP poster production is simple and fast, inexpensive materials, fast production speed, direct information dissemination, a variety of forms is the advantage of POP posters relative to other forms of advertising. Poster production not only exercise hand-drawn practical ability, at the same time on the layout of the advertisement, color collocation, form of grasp, etc. have a good exercise. POP posters are mainly cardboard-based materials, a variety of tools, including pencils, markers, markers, colored pens, paints, rulers (rulers, tape measures, rulers, cloud ruler, etc.), and so on. The following is recommended for your pop poster design skills.

1POP poster layout design

Layout design that is, composition, refers to a shorter period of time distinctly and quickly to people to convey information on goods, so as to achieve the purpose of profit. Poster in the performance of the content, the need to achieve the publicity effect through the virtual reality, proportion, color treatment. A beautifully produced poster is the most important part of the layout of the design DD that is, the content of the advertisement is reasonable and vivid production in a certain specification, size of the layout, reasonable layout, to attract consumers to the line of sight, so as to achieve better sales purposes. Layout design is to make a proper arrangement of the contents in terms of priority and color relationships. Composition to fully utilize the visual rules to highlight the key points, so that the poster has a sense of direction, a sense of order, guiding consumers to see what first, what to see after what, what is the focus. Posters should also pay attention to the white space, the general ratio of 3:7 or 4:6. composition is also a kind of division, in order to achieve the desired layout effect. The division of the picture mainly relies on the line or surface. An excellent poster work is mainly reflected in the picture after the division of each part of the mutual coordination and change. Usually, the layout of the poster is divided into horizontal division, vertical division, vertical and horizontal cross-segmentation, variability and other ways of division.

Experiments have proved that when people watch a visual point, the line of sight will soon be concentrated on this point, and remain immobile. Poster layout to scientific use of poster elements emphasize the composition and attraction, contrast and blank, balance and change, movement and rhythm of the principle of design. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually: layout D drawing D coloring three steps.

A POP work in the title word is very important visual communication, so a work of the most important title word must be outlined. Usually poster POP fonts are live, orthographic, soft, fat, hollow, etc., live is the most simple and commonly used a font. POP font structure to grasp a few key points: the strokes are vertical, horizontal, diagonal, almost no smooth strokes. Drafting process can be used to draw a grid approach, as far as possible with the word to fill the grid, elongated strokes to make the blank part of the less the better. You can add a box to the text, add core or overlap, but do not be too complex, neat and tidy picture more attractive to consumers. For example: posters to highlight the theme of the look can be some artistic design of fonts, such as adding borders, hue contrast, deformation, etc., to highlight the price of a product can be the original price and the current price of the size of the color to do a strong contrast, so as to attract consumers.

Illustration is a very important part of the poster, with strong intuition, inspired by the characteristics of association. With the rapid development of the economy, people seem to skimp on their time to understand the text, so the accurate expression of the illustration plays a decisive role in the success of the poster. The market is full of advertisements, beautiful and personalized illustrations can instantly attract the consumer's vision, illustrations can be paintings,

Photography

, clipart, the image of the work can be the use of plastic arts drawn two-dimensional or three-dimensional image, can also be the abstract expression of the will of the subjective, but all must be compatible with the content of the poster. Illustration of a variety of performance styles, such as realistic style, decorative style, cartoon style, the deformation of each type, exaggerated, suggestive, insinuating methods can be more attractive to the consumer's line of sight. Through reasonable. Layout design to make full use of the illustrations fit and title, the accurate expression of the text in order to achieve good publicity effect, is an important factor in the production of a poster works. The performance of the illustration of the following techniques: watercolor, gouache, acrylic, airbrush, marker, black and white, colored pencil, clip art, photography, computer graphics and other ways. But for most supermarkets, hand-drawn is a cost-saving and fast method, so the most commonly used is the marker.

2POP Poster Creative Method

Poster creativity is to highlight the sales content, an artistic means of expression. The main purpose is to guide, persuade consumers to consume, promote goods or services to expand profits. Good creative methods should first have an in-depth understanding of the product itself, such as the use of the product, the target group to the consumer's position, to understand the consumption habits, so as to guide consumption. For example: ① supermarkets for a brand of mouse folder production posters, posters can be drawn on a mouse to steal something is happy when the mouse folder caught helpless, through the painting of the mouse micro-expression is very good to increase consumer attention, but also improve the amount of consumption. ② a watch to highlight the effect of waterproof, in the poster design can be used with fish or turtles and other animals with a watch swimming in the water when the happy expression and with humorous text, you can give consumers a relaxed and humorous feelings, enhance the desire to consume.

3POP poster content to seize the consumer psychology

Consumer psychology affects consumer behavior, affecting the consumer psychology of many factors, gender, age, emotion, hobby, occupation, environment, income, etc. POP posters are limited, if the poster design approach to fit the consumer psychology, direct and specific to attract consumers, the effect may be better. For example: a brand of milk to do promotions, the title of the poster should highlight the milk of green and healthy, at the same time you can draw a wearing the supermarket's iconic clothing of the milker directly in the milking cow listening to music on the scene, and highlight the price of affordable. Humorous and cartoonish posters can attract children, and affordable and environmentally friendly concepts can attract more housewives. The visual effect of an accurate advertising concept is worth a thousand words.

4POP posters use of color

POP posters have a guiding role in consumer spending, visually meet the consumer's practical, aesthetic, emotional, price and other aspects of the product needs. Color as an important factor in advertising performance, and the physiological and psychological response of consumers have a close relationship, the color affects the consumer's consumption mood, the sale of goods plays a crucial role. Therefore, in the production of posters should be the image of the color of the goods as a standard of consideration. Research shows that color can stimulate people's desire to buy five types of products, for example, its impact are: 12.2% of pharmaceuticals, food 52%,

make-up

products 29.3%, 38.6% of clothing, machinery, 17.2%. Is a baby carriage, a drink, the influence of color also accounts for about 1/5 of the selection rate. Therefore, the reasonable and clever use of color can better induce consumption. For example: summer is coming, the supermarket will highlight many cold drinks or popsicles, in drawing posters can choose cyan, blue, green and other refreshing hues, which can make consumers have a cool feeling. Ice cream sales can use orange, yellow, etc. so that consumers have the desire to taste. Warm colors have a sense of forward, cold colors have a sense of backward, posters, striking hues are generally higher purity colors, the secondary part of the lower purity colors. Because of the special properties of color, the same hue can cause positive and negative effects.

With the development of the times, binary advertising is developing into ternary advertising, and the future POP is more cultural, social and entertaining. As a kind of "face-to-face" communication, POP can introduce consumers to the product, provide strong development for the brand and sales, but also for more vocational college students to bring employment opportunities, but also gradually become a new type of consumption of people who are keen on art.

One, arrangement: also known as layout, the first decision straight or horizontal, pen to pay attention to the four sides of the space, so as to avoid the layout scattered, not enough to focus on, give a person a sense of shoddy work. Secondly, the font size, style and color of the entire layout to be considered.

Two, the main title: this is the center of gravity of the POP, the most able to retain the audience's attention, so the font must be eye-catching, must be eye-catching, clear, easy to read, the number of words should not be too much to 2 seconds or so to read for the limit of the clear

Three, the sub-title: if the main title can not adequately explain the content, or in order to make the content more attractive to the audience. Supplementary explanation of the sub-title is necessary, so the sub-title has the effect of a finishing touch. But if the main title can not attract the audience, then the audience will not be interested in reading the sub-title. This POP design is a failure. Clearly, the audience's attention by the main title - subtitle - specific content of the text, so the POP is successful.

Four, description of the text: description of the text is hand-drawn POP, the content, the purpose of the full description of the text, writing should pay attention to:

1, concise, to avoid the language is not smooth.

2, the most attractive information should be written in the front, enticing readers to read down.

3, the number of lines of writing as far as possible within 7 lines, not more than 15 words per line.

Fifth, illustrations: purely textual expression of the POP monotonous, with illustrations is a good way to regulate, but should try to avoid too fine and rough.

Sixth, decorative: decorative frames, patterns, underlining is the more commonly used methods. The word modification is very important, but it should be noted that: the word does not modify will appear monotonous, too much modification of small words will prevent reading. POP advertising is not "profound", but easy to learn is difficult to fine, not in a few words can be said in the mystery. I'll leave it here for now and hope to have the chance to talk about it in detail later.

About POP

is an abbreviation of English, meaning "point of sale advertising" and its main commercial use is to stimulate the guidance of consumption and active atmosphere of the store. Her form of outdoor signage, display boards, window posters, in-store table signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its expression of exaggerated humor, strong colors, can effectively attract customers' point of view to arouse the desire to buy, she as a low-cost and efficient advertising methods have been widely used. > > > POP production forms: POP production forms of color printing, printing, hand-painted and other ways. With the development of computer software technology, the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast, efficient and low-cost production. >>> POP applications: POP is mainly used in supermarkets and various types of retail terminal stores, etc., the current large supermarkets and stores are printed into a unified template by the artisan according to the requirements of filling in the text to meet the different requirements of the use of a wide range of goods cabinets, maneuverability and timeliness are very strong. So the general simple hand-drawn POP is difficult to handle, the need for modular batch production. Small and medium-sized retail stores, product stores currently have to brand management chain management trend, in the product organization and structure of the promotional plan, store style and many brand operators and manufacturers of synchronous operation, but in the use of POP many of the respective advocates of the use of different copy, the introduction of different discount information, some stores and even writing with a yellow paper brush, "great news" and so on the posters .... This obviously does not adapt to the trend of brand operations, perhaps at this point brand suppliers should consider more

POP hand-drawn posters often use the tools

Drawing a beautiful POP posters, you can use the following tools to mix and match, do not limit the use of a particular tool, these are the completion of a POP hand-drawn posters of the basic tools can be bought in the art line or bookstore. Art line or bookstore to buy:

One, colored pens: Angle head and round head two kinds of nibs.

Second, the microphone pen: Angle and round tip two kinds of nibs, but also divided into alcohol, water-based, oil-based three kinds of solution of the microphone pen.

Three, powder, crayon.

Four, pastel pens.

V. Color pencils, sketching pencils.

Sixth, watercolors, advertising paints, round or flat watercolors.

seven, brushes, ink, color pencils.

VIII, pen knife, art knife, round cutter, modeling scissors, scissors.

Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive.

Ten, cutting board, cutting steel ruler (thirty centimeters, seventy centimeters, one hundred centimeters each), small ruler, wave ruler, soft ruler.

XI, circle gauge.

XII, needle pen.

Thirteen, Li-Ke-White, correction tape, white paint pen, gold paint pen, silver paint pen.

XIV, handbag, paper roll tube.

Hand-drawn POP posters combination of factors

Hand-drawn POP posters combination of factors can be roughly divided as follows:

I. Illustrations

(a) Thematic

(b) Decorative

(c) the whole topic

Two copy

(a) headline

(b) Key tips

(C) content

How to write a good hand-drawn POP word

One, practicing to break up the word, "drawing the word bone.

Second, write with a hard pen→write with a round tip pen→write with an angular tip pen→practice with a soft pen

Third, practice turning and joining the pen from top to bottom, from left to right.

Four, creative font practice.

V. Allocation of space for square characters.

Sixth, font decoration.

VII. Book reading.

Eight, the first font → large-print posters → graphic posters → three-dimensional posters → three-dimensional objects

Seven, the use of computers and artwork

In addition to the hand-drawn POP posters, the recent common use of computer graphics synthesis, through color inkjet printers to output the computer script posters. In addition to the use of computers can do the whole output, the computer printed words can also be used to do not good at daytime writing POP font producers a use and with the tool. The use of CroalDraw, Pagemaker, Quack and other computer software, we can come up with many variations of computer text.

Hi, hand-drawn POP poster marketing

Writing a good POP poster does not mean that the poster is successful. Timing, the length of the posting period, the posting of the location are in the impact of this poster to convey the message of the effectiveness of the poster. If you make a very good-looking poster, posting time is only one day, and the posting place is not the target group can see the place, then the effectiveness of the poster is wasted. Hand-drawn POP posters are not only beautifully written, it is because of the time spent on production of a lot of effort, so it is even more important to take care of _ it.

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