Sweet potato has a short growth cycle, less investment, quick effect and easy management. It is a rare cash crop for rural people to get rich. In the early years, sweet potato was a life-saving food, and most of it was planted and eaten by itself. Therefore, every household has its own sweet potato cellar. After harvesting, sweet potatoes are basically stored for filling their stomachs in the long winter. Now everyone is rich, but the charm of sweet potatoes is not diminished. All kinds of processed products are famous at home and abroad. Sweet potato sugar, sweet potato vermicelli, sweet potato starch and all kinds of processed products all make farmers earn a lot of money. Planting sweet potatoes is no longer just about solving food and clothing, but making a fortune as a cash cow. How to change it into real money and silver after large-scale planting is the most concerned issue.

Sweet potato skin is thin and watery, and it is easy to be damaged and infected with germs. Moreover, it is hard to store sweet potatoes for a long time because of bumps and bumps in farming and transportation in the field. A large number of sweet potatoes flock at the same time. Not only does the supply exceed the demand, but the price can't be sold, and the farmers' mood will be in a state of panic in this ups and downs. As the saying goes, it hurts to eat them, so many sweet potatoes really can't be sold, but it is inevitable to eat them all, and it is often harvested in recent years.

First, the variety is poor

Farmers are used to planting the same kind of sweet potato, but are unwilling to plant new varieties and virus-free potato seedlings. Long-term cultivation of the same variety not only loses the inherent advantages of sweet potato, but also brings various viruses, which makes sweet potato small and unsightly, and it is extremely difficult to sell after a large number of markets.

This is also related to the conservative thinking of some farmers today. The consistent thinking is that this year's planting is good, and the next year will definitely be good. Everyone will plant it like this, and I will plant it with them. Moreover, I am familiar with this variety and don't have to worry about management. Introducing new varieties not only costs more money, but also makes me afraid of unfamiliar things. If I don't try, I won't try.

Second, there are few local processing plants.

A large number of sweet potato production, its main purpose is not to eat directly, but to process into various starches, vermicelli and other further sales. Nowadays, there are very few similar processing plants, and it is difficult for distributors or vendors to get rid of them quickly after starting. The backlog in their own hands is also a loss, and they are not willing to buy in large quantities.

A few years ago, we mainly planted sweet potatoes on pigs, but we didn't pay special attention to sweet potato processing. A small number of sweet potato processing plants can completely cope with it. Now, everyone takes sweet potato planting as the main sideline, and a large number of sweet potatoes are listed in a short time, and the quality is mixed. How can the processing plants have such great ability to deal with it at one time?

Third, there are few featured products

Sweet potato can not only be ground into starch and then processed into finished products, but also be directly made into delicious food, such as sweet potato candy, sweet potato strips, etc. However, it is difficult to make brands for these popular snacks. Even if some places occasionally make some famous names, the production capacity is low, which cannot meet the needs of mass production. Therefore, the processing of finished sweet potato products is also within our capabilities, which makes it difficult to sell large quantities of sweet potatoes.

In fact, in some places, there are more distinctive brand products, but it is difficult for small workshop-style operations to continue to expand their influence. The characteristics focus on the local area. The so-called good wine is afraid of deep alleys. In the long run, it will gradually fade away, and few can survive.

Fourth, transportation is difficult

Sweet potatoes are not easy to sell locally, so transporting them to other places should relieve some pressure. However, sweet potatoes are extremely intolerant to transport, and once individual sweet potatoes get sick, if they are not isolated in time, they will soon spread to other sweet potatoes, which is also a test for foreign sellers. If they don't find a good home in advance, they will definitely not dare to transport and sell them.

In addition, although the logistics and transportation are developed now, the quality of some courier companies is worrying, such as littering, delivery delay, etc., and it doesn't matter if there are fewer, but a large number of sweet potatoes must be considered comprehensively, and it is absolutely unacceptable to have no one to follow the car, which brings new problems to transportation.

Five, sweet potato residue can't be used.

Nowadays, everyone is staring at the finished product of sweet potato, but they ignore the residue left in the processing of sweet potato, and often put aside the accumulation at will. In spring and summer, mosquitoes and flies fly around, and the smell is enough to pervade the whole village. This is contrary to today's beautiful countryside, and the relevant departments will also punish and strictly investigate it, which will make some processing plants act carefully and make careful purchases of sweet potatoes.

The failure to sell sweet potatoes has seriously hit the enthusiasm of farmers for planting, but it is a pity not to plant sweet potatoes. How can we solve the problem of sales difficulties?

I. Selected varieties

Nowadays, virus-free sweet potato seedlings have been successfully developed, which not only has high yield, but also has sweet and crisp taste and correct appearance, and is not prone to diseases and deformities. The price of sweet potato seedlings is relatively high, but compared with the sales of sweet potatoes, it is still more cost-effective. Introducing some new varieties suitable for local cultivation and strict management should be able to dispel the planting concerns in the later stage.

Farmers should change their planting habits, break the routine, select some virus-free potato seedlings suitable for local planting, which are sweet in quality, high in quality and high in yield, dig deep into the soil and apply sufficient base fertilizer, so as to change the impression that sweet potatoes are tasteless and poor in appearance, and the sweet potatoes with good taste and appearance should be sold much better.

Second, expand the processing scale

The local government should increase its support, encourage the owners of processing plants to replace old equipment, expand production, adopt centralized acquisition and unified processing and production of local sweet potatoes, so as to increase farmers' enthusiasm for planting, and make sweet potatoes easy to sell and increase farmers' planting income.

This can't be achieved simply by empty words. The local government and the competent authorities should formulate measures, put them in place and make overall consideration. In order to improve the sales of sweet potatoes, we should create deep-seated sweet potato processing products as a means to achieve the goal of growing sweet potatoes and running processing plants without worrying about the supply.

Third, build a brand

Combining local characteristics to create a brand effect of sweet potato, so that sweet potato processing can become a complete industrial chain, rather than going it alone. It is good to have small workshops, but it is difficult to make famous achievements. Therefore, it is necessary to make use of local workshops or processing plants that have become popular, expand publicity and increase influence, and introduce foreign personnel to start factories, so as to make sweet potato processed products stronger and bigger, and fully open the sweet potato market.

However, the inherent thought in rural areas is that people can't be nice to others. As long as others earn more than themselves, they will be jealous and want to destroy them. Therefore, the road to brand building is very difficult and needs the protection of local relevant departments. We can't happily introduce them and leave them with scars.

Fourth, open up the market

It is obviously not enough to solve the problem of sweet potato sales only by using local resources. It is also necessary to open up foreign markets, cooperate with factories, enterprises, mines, etc., provide cheap sweet potatoes or processed products, and transport them straight, so as to reduce the problems of damage and decay during transportation, thus increasing the sales of sweet potatoes.

It is best to form a one-stop service, from planting, storage, transportation, sales, processing, etc., so that sweet potatoes can reduce the intermediate price difference and unexpected economic losses, and achieve controllable and closed-loop treatment.

Five, the rational use of residue

We should make good use of the residue left in the processing process, instead of just composting. The residue can be used to raise livestock, and contact local or foreign pigs and cattle farms, which can solve the problem of residue treatment and earn extra money, so that processing plants are also happy to buy sweet potatoes.

Sweet potato residue is also rich in cellulose and a small amount of incompletely extracted starch. Reasonable treatment of sweet potato residue has good development and utilization value, and it is the raw material for making alcohol. Compared with other food crops, this is the most cost-effective and economical, turning waste into treasure and increasing utilization value.

In a word, sweet potato is a popular cash crop, and there is a backlog and poor sales when a large number of sweet potatoes are listed at the same time, including the problem of sweet potato varieties and poor sales. If sweet potatoes are to be sold well, they need the support of local governments and local authorities, so that planting sweet potatoes can really become a way to get rich.