Introduction: the explosive article is the core of the content of the small red book. A good pop-up article can not only realize the value of the article itself, but also realize the social value and economic value. This article is mainly to share with you the four areas of beauty, skin care, food, mother and child cases, and analyze the causes and characteristics of the explosive article. Group volume, aggregating the whole network of high-quality daren, to help enterprises and brands, and quickly match the daren in line with the brand tone. Accurate placement of Xiaohongshu, jittery voice and other content seeding, to help emerging brands quickly reach the target users, to realize from 0 to 1; to help well-known brands, to continue to expand the volume of sound, to achieve sales conversion. Group volume of Darren Xiaohongshu notes seeding, single-month notes spread up to 50,000 articles! Main content: beauty and skin care class case mother and child class case wear class case food class case explosion of the causes and characteristics of the analysis of the text a, beauty and skin care class of the beauty of us first look at the first picture. This kind of collection of content is more supportive of the Little Red Book, and we use p picture p out is not the same, the platform is also more supportive of real-life shooting, we first look at the title, this note is released on November 9 last year, that is, before the double eleven hoarding list - 20-year-old female college students double eleven hoarding list. First of all, let's talk about the title, which is aimed at female college students, so the unit price of products purchased by this part of the group will not be so high. Let's take a look at the content she recommends, it will tell us where the good is, which is even a vertical ensemble or vertical life. So if we're going to have Queen's Day, can we write like this?A Queen's Day stocking list for a 20-year-old girl? Of course it's possible. If we were targeting a 30 year old demographic, then we could still replace the age group in the headline as well. Without a doubt, these are headlines and content scenarios that we can go ahead and copy for homework. Let's do a little test here, double eleven is followed by double twelve, so how can we go about replacing the headline? That's right, replace the point in time with the double twelve procurement can be, the products in the content can also be replaced, whether it is a big brand or affordable goodies or their own products, you can use such a title. Let's look at the second case of beauty: here she wrote a star imitation makeup, stars in the front, in fact, this kind of called with the help of the celebrity effect, her title is - the importance of changing the eyebrow and eye with bare hands, this whole piece of content is in fact very dry, her title pressed did not mention which product they want to promote, but can also make people feel that there are a lot of The dry goods, this kind of more focused on tutorials, that is, I have been emphasizing: tutorials are dry goods, tutorials are content, tutorials are penetration. We walk on the street, will receive someone else's flyer, but there are some content, you will not throw away, because some times, the flyer will have some helpful information, such as the local express contact information. In this case, even if you know that the flyer is an advertisement, but it has real and useful content, it will not be thrown away. The third case is a collection of makeup goodies that Korean girls love to use, which is also similar to the celebrity effect, which will make people curious about what types of products Korean girls are using, and at the same time, the content in it is also very detailed. Published in November 2020, there are more than 2,000 likes, which is also considered a small explosive article. Here is actually has segmented the crowd, the girls who are more interested in Korea, usually those who love to brush Korean dramas, those who love to make up. Title and content and cover, these cases are favorable to us to learn. Although they are all tutorials and collections, but the essence of the content is still differentiated. Second, mother and child class when we talk about copywriting, we will always talk about the emotions, will also be involved in the **** Ming, but we may not have to express the emotions of the time, look at the people will actually have emotions, this is our work, notes or content to reflect. Let's move on to the mother and baby category: 42 days of monthly meals - stick it in your kitchen and eat it as it is, still go to the monthly center? What's the ****ing tweet point of this note? -Take it to your mother-in-law. This point is key. The scenario of this note cuts to the vicarious experience of a new mom during her monthly period, when her mother-in-law and daughter-in-law are getting along. It takes care of the fact that a girl is emotionally unstable during her monthly period, and different mothers-in-law react differently. When I opened the comment box, all I saw were new mothers complaining about their mothers-in-law, for example, "Your mother-in-law doesn't care whether your monthly period is good or not, she only cares about whether the child has milk or not". This comment received 130 likes, and the more comments and likes in the comment section, the easier it is to get the recommendation of the Little Red Book platform, which is also a pop-up article incentive. We are talking about *** Ming, this is a very visualized *** Ming example. Moreover, the degree of dryness of the picture content is very high, which is a guide to a monthly meal, so it will also get a lot of favorites. There have been similar types of notes before, so it's suitable for newbies to copy their homework, go ahead and execute it, the chances of a pop-up article are high. Here to insert a sentence, we are talking about notes to lay the volume, but can not only focus on the volume, if the reading volume is too low, but also not conducive to our promotion. If you carefully plan an explosive article, a reading volume can be more than ten thousand, maybe my two or three notes, beyond the notes of laying 100. It's not that laying volume is not important, but it depends on where our focus is? We are not pursuing low price, not pursuing free, but pursuing value. Let's look at the second case of mother and child category: first of all, the baby as the cover is easy to cause a click, coupled with the mark focus of the text, and still cry very disturbing expression, has completed the first step of easy to become explosive text. Secondly, is the copy is more dry, we can see the picture of the third, here has begun to implant the product content, you will find that in fact, this note is in the solution to the problem of new mothers facing the baby's cold, "the most complete care of the baby's cold," is not to find the focus? The dry goods of the solution is the second inducement of the explosive article. The third case of mother and baby category, just look at the title will think it is a fake, in fact, in the content is not so, the title and content there is a contrast. Generally see such a title, we thought that this note is in the small red book above the fake hot mom blogger, in fact, this note is in the self-deprecating, every day to bring children, stay up all night to do the content tired as a dog. So "All the hot moms on Little Red Book are fake! Don't believe it" is very eye-catching, write the title can also draw on this contrasting effect. Third, wearing class now, let's take a look at the dress wear - dancing wear what? Super cool design sense of caution. This time the crowd has been positioned to - love to dance. At the same time, a closer look will reveal that the name of the Taobao store appears in the middle picture. Sometimes, when we are a new merchant, we have to be careful not to emphasize our products too much, which will make the platform and users feel that they are selling. This image brings us a great insight into revealing other people's stores, just focusing more on speaking more beautifully about their own brand, which seems more natural. These content that become explosive articles tend to be more familiar with the ensemble formula. Let's take a look at the second case in the apparel wear category: anyone interested in Korean dramas and Korean drama wear will click in to take a look. At the time of promotion, this ensemble lists a lot of stores, which may be helping others to do promotion, or they may all be big brands, interspersed with a new brand of their own, but all have to pay attention to - their own products to be in the C position. From the title here, we can copy the homework, the above title reads "Learn how to wear in the Korean drama "Goddess Descends"! It is also too good-looking" For example, you are a beauty brand, then you can write "learn the makeup of the female lead of the Korean drama "Goddess Descends", it is also too good-looking" and so on. The data of this note is still very good, the number of likes + collection of almost 80,000, not that everyone imitating it will be able to burst, only that, in contrast to the rate of burst will be a little higher, this case is worth thinking about. Fourth, the food category here is a small collection of small partners case - all my private collection of convenience foods, please do not stop production, do not raise prices. This is actually still very laborious. For example, I made a note there are 50 products collection, of which 40 products are more famous, there are 10 products is my own, then I can put it back and forth interspersed, making the content more natural, the user's collection of the odds will be very high. Only when our content, in the small red book fixed traffic pool, can cross out, our products can be seen, "altruistic" content is very critical. And this sentence - please don't - is also more attractive. The second mini-case, let's take a look at it again, the title - Pickled Radish, Crisp and Sour - is finally on the schedule. Look at the cover again, the first is Qi Wei, the second is He Gui, these give us the desire to click in. Indirectly, the radish practice that Qi Wei eats is the same as in the video, and there is a feeling of Qi Wei's same style and He Gui's same style of pickled radish, which is also a celebrity effect. The third small case, the 5th day of casting food to girlfriends. The collection of this piece of content is 1.4w, the likes are 4.5w, even if there is no special detail in the content, it is also worth collecting, the collection is learnable, the likes are that this content is not bad. We will find another keyword here, is "homemade New Year's gift package", New Year is a more popular keyword at this time, the Spring Festival has not yet arrived, more seasonal keywords. So in addition to the content of dry goods, rubbing hot keywords, seasonal keywords is also very important. Fifth, the causes and characteristics of explosive text analysis through the above case, we can summarize the characteristics of the explosive text, here to share the experience of some small partners: small red book explosive text to create = potential explosive + the right people + useful content type: collection: the brand and competitors together, C position, or placed in a well-known brand, with well-known brand traffic feedback; dry goods: to solve the customer's pain points, to create a collection of customer want to content. Content: crowd labeling: 20-year-old female college students' double eleven hoarding list; scene bringing: what to wear for dancing! Super cool design sense careful machine jeans; celebrity/hot effect: learn what to wear in the Korean drama "Goddess Descends"! It's also too good-looking; 4 Naked Recommendation: Pure and lustful high-value lingerie stores are too provocative. Cover: high concentration of information interspersed with keywords to attract attention to the beauty of the picture how to operate? First analyze the same industry 50 explosive articles, and then find a high degree of fit Darren, *** with the underlying laws of planning content explosive articles: content selection: tutorials, strategies, collection; way: borrowing the effectiveness of celebrities, positioning of the crowd, for example: female college students, fans of Korean dramas, the age group, the scene, for example: sitting in the moon, the child has a cold, what to wear to the dance, the time period, for example: New Year's Day gift packages; mood: bring into conflict, for example: take to the mother-in-law , cause **** Ming or reveal the sense, example: small red book hot mom cheating, private collection, please do not increase the price; icing on the cake: details, such as: makeup tutorials with eye make-up contrast big picture, tantalizing pictures, such as: food. Summarize: the above four points, there is 1 point, may explode; 2-3 points, can explode; 4 points all have, cattle, must explode! Send 100 mediocre notes, not as good as sculpting 1 explosive article; see more, think more, copy more! Above we share the beauty skin care, food and mother and child typical cases, analyze the **** the same characteristics of the explosive text, in the next content sharing there are details to create a small red book explosive text series and small red book brand marketing, please pay attention to me to share more knowledge of the small red book marketing, will be detailed to explain to you. Group volume, aggregating the whole network of high-quality daren, to help enterprises and brands, quickly match the brand tone of the daren. Accurate placement of Xiaohongshu, Jieyin and other content seeding, to help emerging brands quickly reach target users, to realize from 0 to 1; to help well-known brands, to continue to expand the volume of sound, to achieve sales conversion. Group volume of Darren Xiaohongshu notes seeding, single-month notes laying volume up to 50,000 articles!