Character, food, Hongming food

Sales is the army.

? Yingxiao is the air force.

As the saying goes, to sell products well, we must first establish consumers' cognitive thinking and master consumers' minds.

How to master people's minds?

1. Slogans should be shouted loudly. For example, in the subconscious of "Drinking Wang Laoji", consumers need it.

And give action instructions.

2. The slogan of the mobile phone brand, charging for five minutes and talking for two hours.

3. There are air conditioners, too. Good air conditioners are made by Gree.

It only takes one degree of electricity a night.

4. The house, Country Garden, gives you a five-star home.

This is the advertisement yingxiao, subconsciously the first to tell you, buy me, buy me.

As a food enterprise, how to establish its own slogan?

Good character does not do bad things, does not violate the law and discipline, and seeks truth from facts.

Food, I am a food enterprise, and I have what I want to eat here.

Hongming food is a company name and a brand, which goes directly to consumers' minds.

The above slogan, I am a noble person, I am a food maker, I will not mess around, I am serious about running a business and making a brand, please feel free to buy.

This is the power of the brand.

The subconscious tells you that I exist and I have food here.

Character is giving orders, and character is my guarantee.

1. Instinct layer, that is, come without thinking, or people's instinctive reaction, instinctively directed, search for you and observe you.

2. Consciousness layer, by observing your speech, realize whether you are a love rat or not, and whether it is worth communicating with, and stop immediately if you realize that it is not good.

3. Behavior layer, in addition to manners, the number of times you appear in front of consumers, and when you find that you are good, the behavior layer will recognize you, buy you and recommend you.

This is a systematic project, a brand calling power, calling consumers, participating in activities and entering the live broadcast room.

What is system engineering? It forms a series of operating systems from brand, marketing, products, quality, channels and management.

Brand story.

If I'm right, you can recall it.

You have watched so many TV series, novels, advertisements, Tik Tok, Fast, and the stories inside. How much do you remember? What stage do you remember? Can you describe it clearly?

I think 99% of people have forgotten it.

Or be covered and drowned by the information of this explosion era.

Now, the more developed the information, the more popular the true and false information is, the more unrecognizable it is, and the more misleading consumers are.

There is a good saying, whether it is true or not, if it is said too much, it will become a fact.

The story begins.

I was born in the 1980s after the reform and opening-up, and I am what people call "post-80s". For things before the reform and opening up.

I understand it by listening to Uncle Huang's story. When I mentioned what happened just after liberation, Uncle Huang said that at that time, people all over the country were starving, the war had just ended, and our foundation was weak. Uncle Huang left us in the 1990s. When he left, Uncle Huang also said to our family: The days will be more and more prosperous in the future. I didn't expect that the form of my country was so good that we seized the opportunity to earn the first bucket of gold.

At that time, there were seven brothers and sisters, and I was the boss. I watched my brothers and sisters hungry every day, and my parents' income was not enough to eat. At that time, I was just 14 years old. At that time, it was everyone's dream to go out to work in Guangdong, especially because our family was large and there was not enough to eat. As the boss, I had the impulse. Plus neighbors, friends and relatives say that Guangdong is good for making money.

In the end, my persistence was beyond me, and I saw the current situation at home. My parents finally agreed.

When he left.

Uncle Huang said that you were born in a good age, so you should study hard in the future. At that time, I was young and didn't know what a good time was. Now I understand, because we were born in the era of reform and opening up.

I remember that there was a sketch program about tickets at the Spring Festival Gala one year, which impressed me deeply at that time. Because the uncle Huang who performs on it is like my uncle Huang, and uncle Huang always tells me about the tickets.

I just didn't understand why it took so long to wear a dress. Can't I buy it? Uncle Huang said: "It was an era of planned economy. At that time, everything was bought by ticket.

There are food stamps, meat stamps, food stamps and cloth tickets, and everyone has to buy cloth for clothes with cloth tickets.

Everyone has cloth tickets, but because there are many children at home, it is always not enough, and it is always frugal or not enough. Almost all people come here like this. "I heard this, and I was very unhappy. I thought: When I get rich, I will be as frugal as Uncle Huang and study like you. Uncle Huang was also very happy at that time.

He also said a sentence that I remember vividly.

Product introduction

1. Zizyphus jujube cake

The taste is sour, sweet, soft and waxy.

When I was a child, I listened to Mengniu doing a yogurt advertisement "Super Girl"

Sweet and sour, sour and sweet is you.

Babies, if you eat too much sweet and too much spicy in the New Year, you should also eat a little sour and sweet. We are sweet and sour, babies, do you want to? ? If it helps your teeth to have a good appetite, your body will be great, and it tastes delicious. Repeat and repeat all the time

This sentence is familiar to people all over the country.

? Consciousness awakens.

I ate too much fat and meat food in the New Year, and a little sour and sweet food is helpful for digestion, which makes me feel great and delicious. Repetition

There must be cheerleaders behind the anchor, singing singles and making the atmosphere up. The lively place is getting hotter and hotter. The habits of Chinese people.

I also want to make fun of it. So-and-so, does your boyfriend have a bad appetite, your parents and your grandfather have a bad appetite?

Right, right. Old man, your teeth are bad. You don't have to chew ours. It will slowly melt in your mouth.

Send relatives, friends, and your best friend.

Send relatives, family, and your favorite family.

The price is not expensive, and it is particularly affordable. Now, as long as 19.9, a pack of Furong Wang's money is not enough.

It's your affection, your heart? You can eat it yourself. We young people in the 2 1 century have never been unkind to ourselves.

Instinct level, your anchor's reaction at the moment is just in line with me. 1 "I like sour and sweet food" 2 "I really ate too much meat in the New Year, so I should digest it well" 3. I passed by bored and tried the taste. 4. It was really a gift. Someone said that he was not hungry. Let's talk about it in the live room.

As long as you hear, where to buy and where to place an order, pop up the product and tell them.

As long as you hear it, is it true? Is it delicious? Tell them where to order, babies, you eat! Don't worry, call the customer's name, waiting for your feedback, and there is also a "five-star praise". Ha ha.

Remember,

Don't say try, subconsciously, it may not be delicious.

Don't say, we're delicious. The acidity is more or less, and consumers don't understand. I'm afraid it's too sour, so forget it.

2. Zizyphus jujube walnut cake.

Jujube, walnut

Eat walnut mountain jujube cake when you are bored after work.

Take a bite, bang bang, bang bang crisp, fragrant, fragrant, if you want to eat, eat walnut mountain jujube cake. "the action of the anchor tasting" is shown.

Imagine if you left any saliva. Bang, bang, bang, just like a bite, sweet, walnut fragrance, full of mouth, full of taste, cool, cool.

3. Red bean souffle.

? miss each other

[Tang Wang Wei]

Red bean shrubs grow in the south, and in spring they sprout many branches

Hope miss the person to collect more, Xiao Xiao red bean caused people.

Acacia souffle.

Send friends, relatives, and people you miss.

Red bean shrubs grow in the south, and in spring they sprout many branches

Take home an armful, for my sake, as a symbol of our love,

? Send him (her)? Understand you.

The advertisement is catchy.