For beauty companies, there are two situations to promote new products. The first situation is attracting investment, and the second situation is how to promote products in existing channels. In the first case, we all know and attach great importance to it. We will participate in various beauty fairs, hold our own investment promotion meetings, and adopt various ways and means to continuously increase investment promotion. Relatively speaking, the existing channels of new product promotion seem to be somewhat inadequate. In fact, in a sense, attracting investment is only the first step of enterprise marketing, and it is only the first step of the long March. Then, we need to promote new products through existing channels. If it is done well, compared with the promotion of new products with the nature of attracting investment, the benefits will be more significant and the cost will be relatively reduced. It can also be said that the promotion of new products in old channels is an important measure to ensure the value-added of channels. The beauty industry itself is a fashion industry and needs faster innovation. Only by constantly developing new products can we meet the market demand. Of course, we can't blindly develop new products. New products must have particularly attractive selling points. Although it is not easy to tap the selling point of products, we can try to adopt the "progressive reasoning method". For example, the same isolation product has different selling points in the market, such as "whitening isolation", "sunscreen isolation" and "touch-up isolation". If we want to launch a new isolation product, we can make careful reasoning. Isolation products are mostly used in summer, but in summer, skin moisture evaporates seriously, pores often open, and skin is prone to acne. In this way, we can infer selling points such as "moisturizing isolation" and "balanced isolation". Products with good selling points can speak for themselves, and the products are attractive, and they are not afraid that franchisees will not purchase goods. A large part of the reason why many cosmetics companies lose customers is that product innovation can't keep up. This has nothing to do with customer relationship. Without new products, beauty salons will lose customers. If your brand product development lags behind, then franchisees have to "move on" in order to protect their business. For cosmetics enterprises, the promotion of new products includes the promotion of channels and the promotion of end customers. Franchisees do not purchase goods, and products cannot flow to the terminal; When the final consumer buys, it really realizes the "leap from commodity to currency" in Marxist economics. Channel promotion strategy Promotion strategy is based on the importance of continuously developing new products to network value-added. Some cosmetics companies have summed up a rule: whenever a new product is to be promoted, it is bound to be accompanied by large-scale promotional activities. In the promoted product line, new products are regarded as an important promotion content. Because the promotion of cosmetics companies needs two steps, the first step is to let franchisees advance goods, and the second step is to promote the purchase of end customers. Franchisees must purchase goods because of promotional activities, and naturally digest new products by the way. As long as franchisees buy goods, they usually try to sell them. In 2009, Zhengzhou Naying Cosmetics Co., Ltd. launched a new essential oil for legs and feet, which was promoted in cooperation with the large-scale promotion activities of the Eleventh National Day and received good results. Most cosmetic companies in China are concentrated in provincial capitals and relatively developed big cities, while most beauty salons are mainly concentrated in county towns, county-level cities and prefecture-level cities. Many cosmetics stores, including provincial capitals, have a habit of "sneaking around" in cosmetics companies when purchasing goods. Because what they want is to absorb the advantages of hundreds of companies and brands for my use. This is completely contrary to the expectations of all cosmetic companies. Cosmetic companies want cosmetics stores to buy only our products. Therefore, it is best for cosmetics companies to actively use the strategy of occupying banks when entering their own homes, and try their best to make her buy as many new products as possible, so as to occupy his current working capital and make her have no funds to buy new products from other companies and brands. To implement this strategy well, "kicking goods" is one of the important actions. The important person who carries out the "kicking goods" action is the ticket inspector in the logistics department.