A stylish menu can be photographed by mobile phone, and the skills are as follows:
1- The angles should be the same
If you photograph a single food, you only need to find the angle according to the characteristics of this food. If it's the whole cookbook, it's best to be consistent with the same type of perspective.
For example, hot dishes are suitable for head-up, so people can see clearly what they are. Dessert can be taken down, which increases the sense of atmosphere and arouses appetite. Cold dishes are suitable for shooting, and other props are added; Snacks are fresh and easy to arouse children's interest.
In this way, when customers browse the menu, their brains will automatically classify it, and they will subconsciously remind themselves of the combination of hot dishes+cold dishes+desserts+snacks.
2- Tone should be consistent
Tones of the same type should also be consistent, so don't let customers "jump".
For example, hot dishes are generally surrounded by fragrance, so it is appropriate to choose warm colors, cold dishes choose literary and artistic colors, desserts are suitable for elegance and fun, and so on. The choice of colors makes the whole recipe more atmospheric.
3- You don't have to buy a professional lighting configuration
According to the dishes you shoot, you can choose white light or yellowish light at home. If it is not bright enough, the flashlight of the mobile phone can help brighten it.
mobile phones can also lower the shutter speed, and the longer the exposure time, the brighter it will be.
or the mobile phone adjusts the aperture tree value, and the smaller the aperture value, the larger the aperture, increasing the light input (while paying attention to the large aperture, the dishes may be blurred badly, focusing on a certain point and not seeing more clearly, so the aperture should not be too large.
4- Don't let the dishes cover the whole picture
If there is only food in the picture, the customer will not know the specific weight of this dish, only the concept of quality, not the concept of quantity, which is contrary to the shooting intention.
Know how to leave blank space. You can design some words in the blank space to help the beauty of the whole photo. Be good at using the tools around you, such as the mobile phone for secondary cutting, filling it in white or black, or intelligently filling it in a similar color to the picture itself.
For details, please refer to another article:
Image cropping, deformation and stretching, and secondary composition of mobile phone can be achieved in one step |Snapseed tutorial 1
1. Color matching of dishes
1) It is best to choose the same color system
This is the easiest and most effective method. This will make our overall picture feel more harmonious and give people a very comfortable feeling
2) basic color embellishment
For example, when we set the plate, we can embellish it slightly on the basic color, which will make our whole picture more full and vivid
3) large-scale contrast color: make the whole picture more lively, and pay attention to the fact that the area of noise other than contrast color should not be too large.
2, the use of appropriate tableware
The choice of tableware mainly considers three factors, the size, color and material of the plate. Try to choose a plate larger than the dishes to make the food look more exquisite. You can choose a solid color plate to hold dishes with brighter colors. The material of the plate can be selected according to the types of dishes or the scenes created. For example, you can choose wooden tableware for bread, which will give people a natural and handmade feeling.
3. Setting the plate
After selecting the tableware, setting the plate is very important. When setting the plate, we can highlight the shape by tiling or stacking according to the lost characteristics. It should be noted that when we set the plate, we must highlight the dishes, don't usurp the host's role, don't put the plate full, leave a little blank appropriately, or highlight the details with less.
4. Reasonable use of light source
Light is a very important part for shooting dishes. Generally, natural light is a good helper for food shooting. Usually, the natural light from the window is the simplest and best light, delicate and natural, and the colors of the dishes are often the most vivid and saturated. When shooting, you can put the food near the window and let the food be shrouded in light.
note: if it is a house facing south, after 4 pm, the pipeline has a large angle, good light quality and the most beautiful color temperature
if it is a house facing north, the light is usually the best at 2-3 pm.
5. Shooting angle
Different shooting angles bring different shooting effects. When shooting, we should grasp the characteristics of the dishes. The characteristics of the food are different and the shooting angle is different.
Generally, the shooting angles are 9-degree overhead shooting, three-quarters angle shooting, head-up shooting and 45-degree oblique shooting. Generally speaking, 45-degree shooting is the safest and the effect is better. Can shoot the layering and integrity of food, and improve the force in minutes.
6, the use of beauty is very important
There is no post-photography, which shows the importance of retouching. Usually, moderate beauty can greatly improve the quality of dishes, and the pictures are more tender and attractive. It is suggested to adjust the brightness, color and contrast. The original picture is bright and dark, so the brightness can be adjusted appropriately. If you want to highlight the color or freshness of ingredients, you can improve the contrast and vividness; If you want to highlight the texture of food, you can reduce the contrast and brightness.
different people have different opinions. Everyone has different methods. The key is to have an appetite for the film. Techniques can use a large aperture. Oil the dishes. The dishes are semi-ripe and bright, etc.
It's most important to run out
I saw several experienced teachers upstairs give professional wonderful and perfect answers, and I also learned to be taught. Before that, I also went to help my friend's wine shop shoot "Gourmet &; Although I have had an unsatisfactory experience at first, I have also summed up my experience after success in constant attempts. Here I would like to share with you. I hope it will inspire you a little bit, and take more colorful food photos. I think taking recipes is not the same as taking pictures of people's scenery. In fact, taking recipes is more about the delicate luster and temptation of the main picture. Let me summarize it with several key words of experience and experience.
1. Prepare shooting equipment:
1. 85 fixed-focus lens+old frog macro lens;
②, one cold and warm fill light lamp+tripod;
③, a shooting table+black and white background cloth;
④ Huawei mate pro mobile phone.
Second, shooting methods and skills:
① Don't overcook the recipe, just medium ripe, and pour a layer of marinade before loading, so as to achieve bright colors and luster.
(2) For three dishes, namely, flower meat, whole meat and soup, the color of flower meat should be emphasized in shooting, the whole meat should emphasize heavy taste, and the soup should be light and peaceful;
③ The shooting angle can be adjusted according to the shape of the dish, whether it is overhead shooting or low-angle head-up shooting;
④ Highlight the theme of the cuisine, don't avoid the importance, stay close to the dishes, and pay attention to the hot food with hot air blurring lens;
⑤. Before shooting, it's best to put the dishes with chopsticks again, not in disorder;
⑥. Warm color light is used as the main light source, and cool color fill light can fill the light, making the dishes exquisite.
(My humble opinion is for reference only)
Generally speaking, people like to use color, fragrance and taste to describe the quality of dishes, but we can only see the color of a picture, so we have to take pictures as if we have smelled their fragrance. Therefore, it is best to take pictures with high pixel and high definition, and if necessary, we can take pictures of its texture and tenderness with macro, which will make people drool. ! !
It's very simple to make a good menu. First of all, it's as meticulous as making a work of art. It's required that the color, fragrance and taste should be reflected when cooking, so that the finished dish looks mouth-watering.
Braised pork: As there is steam, if you watch carefully, there is slight steam around and spread, and the effect of hot shooting is more obvious.
spicy crayfish: the crayfish are cleaned and tidy, and the dishes are photographed to make people have an appetite.
The pictures and dishes are full of colors. You may think that the colors of the pictures I took are more beautiful because I layered the colors with ps software.
Dumplings: The more beautifully wrapped, the better the effect. You can see a person's technical content from the picture. My bag is not good, so that's it.
A set of cookies:
No matter what equipment is used to shoot high-pixel food, we must master the brightness reflected by light energy and the zoom generated by the viewing angle. High-quality pictures show the food vividly, and the freehand brushwork lies in your play in the food room. Food is an art from life! "
First, the food should be beautiful, and then the angle should be chosen. Use the light well.
1 Simple composition
Simple composition is very effective and the shooting is extremely simple.
Method:
Place a piece of cloth with clean background, such as white cloth or clean wooden board with grain color, in a place with sufficient light sources. Remember to be clean, and don't let the background take the lead.
If you put the object to be photographed on the white cloth, you can appropriately increase the exposure. By leaving the white space, it is easy to highlight the subject, and it looks fresh and elegant, and everyone likes it.
point: the only thing that attracts people's visual focus is food.
2-level composition
The so-called hierarchical composition is to make the food show certain regularity and spaciousness, make people feel the beauty of rhythm, and then highlight the subject of shooting. When shooting, you can open the grid line in the mobile phone, which is convenient to locate the position of the shooting subject.
key point: there is a contrast between food size and distance, and there should be a sense of space.
3 oblique composition
The so-called oblique composition, the most classic is chopsticks, and of course, there is a straw, which enters from outside the screen through objects such as chopsticks.
function: it can break the picture, activate the picture and bring it into the picture.
Important point: Oblique objects entering the composition should avoid being too big to cover the subject.
4 Highlight composition
This is also a relatively simple composition method. As shown in the above picture, highlight a unique subject on similar dishes. If the cut apple is placed on a fruit bowl, or there is a peeled white shrimp meat on the whole lobster, it can make the subject stand out and impress people.
key point: avoid the lens being too close to the subject, resulting in blurred background edge, unclear subject and lack of layered visual effect.
5 landscape composition
landscape composition can give people more sense of stability and width, and make food feel quiet, peaceful and relaxed. Of course, this is also the most accustomed viewing angle.
6 Triangular composition
Triangular composition is that the food is composed of a regular triangle, an oblique triangle or an inverted triangle, and then photographed. Different triangles give people a different feeling of watching. Triangular composition can highlight the more three-dimensional and flexible feeling of food.
7 horizontal composition
horizontal composition means that the picture is composed of many parallel horizontal lines, which makes the food feel quiet, calm and comfortable. For example, shooting bread, biscuits, meatballs and other foods.
8 diagonal composition
diagonal composition can be horizontal diagonal composition or the above three-dimensional diagonal composition. Generally speaking, oblique composition makes the picture full of dynamic, unbalanced and unstable feelings, which can achieve tense and attractive visual effects.
9 vertical composition
vertical composition is a composition method in which the picture is composed of multiple vertical lines. The advantage of this method is that it can show the height and line sense of the subject. For example, we shoot drinks, drinks, cups and so on.
Pay attention to the following points to make the menu look good: (1) Choose a solid background, and recommend black or white. No matter what you shoot, the black background can generally give a texture, and black and white collocation is also very good.
for example, a white plate with a black background has a strong contrast, the main body of food is prominent, and the characteristics of food are clear at a glance. The angle can be adjusted according to the actual situation during the specific operation.
(2) It is very important to choose the container. Besides the color, it is also necessary to combine the dishes and choose the container with good composition. Equipment and camera settings: large aperture lens, creating shallow depth of field, blurring brings beauty, lighting is very important, iso is as small as possible, and noise is reduced to make the picture more delicate and soft.
(3) Composition is also very important. You can leave a blank space appropriately and shoot from multiple angles. The more natural, the better!