Offline method

Conventional drainage: do a good job in site atmosphere layout and cooperate with conventional activities. For example: consumption points, full gifts, free tickets, lottery, etc.

Seasonal drainage: cooperate with holidays, make publicity in advance, such as 2. 14 eating and drinking couples eating and drinking contest.

Outdoor drainage: Choose the advertising space around the food city to publish advertisements, such as the ladder door advertisements in the surrounding communities and online community advertisements.

Media Drainage: The Food City has established its own WeChat (which can be used for secondary development) and Weibo WeChat official account (which can be used to forward the lottery), and combined with the offline release of code scanning activities in the Food City, such as code scanning to pay attention to free lottery.

New media drainage: cooperate with local new media V and invite them to the food city to experience articles, videos and reports invited by fans.

Online celebrity live broadcast drainage: cooperate with local live network celebrities (Tik Tok, Huya, etc.). ) and invite them to the food city for live broadcast, preferably with a theme.

Online and offline need to be combined with each other.

There are normal activities of event marketing, such as: 20 19 XX food city recruiting food endorsements throughout the city.

Use old media to enhance public trust, such as TV stations and radio stations (due to the impact of new media, their publicity is useless and flexible, and even free publicity can be achieved)

Mobilize merchants in the food city to reach a marketing alliance, for example, merchants with high consumption popularity send vouchers to merchants with low popularity.