How to do well the marketing channel of liquor?
Entrepreneurship is always difficult and risky, so try to choose something safe to complete the original accumulation. It is suggested to be the agent of Anhui liquor, with less investment, big market and low risk! Any brand development is inseparable from the "three phases and four processes". These three periods refer to the survival, development and maturity of the brand. Four processes refer to the process of new products entering new markets: understanding, familiarity, recognition and loyalty. Acting for famous wines has a large investment, because the price is transparent and the profit is relatively low. Therefore, you can choose a small brand of liquor with low investment and high profit. Anhui Wanguo Liquor Co., Ltd. ensures that the quality, taste and price of wine can satisfy the agents. For new agents entering the liquor marketing industry, they may lack marketing experience and perfect sales network. We suggest that agents enter the market, first of all, they should enter the catering terminal. Undeniably, the catering terminal can make the business expand rapidly, and then enter the store terminal: the supermarket is a hypermarket with centralized sales in the region, and many dealers who make new products often say, "The hotel can, but the supermarket can't move." The supermarket itself can't move, indicating that the brand is still in the period of survival and expansion, and it is normal that the store terminal can't start in a short time. We should also increase various forms of publicity. 1, urban commissary and township channels: forcibly occupy commissary and township retail stores at all costs, ensure the market distribution rate, ensure its profit rate is higher than other brands, and encourage retail stores to sell goods. 2. Identify several wholesale and retail dealers in urban areas and towns, as long as the enthusiasm of dealers is mobilized, so that they can form a small group of consumption in this area. For example, relatives, friends, colleagues and neighbors of dealers use wine for family banquets: First, this kind of wine has a large capacity for drinking. Second, this wine has a wide radiation range, and consumers can compare with each other to achieve the effect of point-to-area, so that many consumers take the initiative to buy in retail stores, forcing retail stores to take the initiative to purchase goods. Township market has two more channels than urban retail stores: government agencies and township hotels. Don't rush to take the distribution channel of new products, and don't dampen the enthusiasm of distributors, because retail stores themselves are traditional waiting for business. You can't let them take the initiative, you can only start with the consumer groups around you, so the effect will be much better. 3. Appropriate advertising investment and promotion activities. To sum up, the transformation from a new brand of liquor to a mature brand is arduous, which requires our sales staff to have the ability to promote and control the market, and they must never go against the current and take it for granted. As long as you do solid basic work, I believe that the products you operate are well-known brands of liquor.