Parknshop Food was established on 200 1, engaged in food research and development, manufacturing, sales and promotion. It owns two brands, namely "Akuan" and "Baijia Jeffery Ji", and seven product series, including instant noodles, instant rice noodles, non-fried instant noodles, instant self-heating hot pot, instant self-heating rice and Sichuan compound seasoning, with nearly 200 items.
Compared with the common strategy of focusing on explosions and series products in the industry, Baijia Food is a strategy of "casting a wide net, collecting more fish, choosing the best and following it". Thanks to the arrival of the new consumption dividend and the impact of the epidemic, Baijia Food has entered the fast lane of its own development, with an average annual growth rate of 45% in the past three years. In 20 19, the total sales amount was 71000000 yuan, and the profit increased 100% year-on-year. It is estimated that the sales in 2020 will be120,000 yuan. In February this year, its order volume was five times that of the same period last year, which can be described as enjoying the opportunity bonus given by the times.
How does this white house food, which has been tepid and has a weak presence in the industry, achieve a brand-new look? For this problem, it is necessary to talk about the transformation of 20 15 Baijia food, from the main business convenient for fans to the instant noodle market, and put forward the concept of "new convenience food". Since then, on the basis of traditional instant noodles, we have been constantly transforming and upgrading, and created a series of products with the characteristics of "new convenience food", such as Baijiaboss hot and sour powder, Chengdu sweet water surface, Akuan red oil noodles and Baijiagouhun rice noodles, especially Akuan products, which directly aimed at the take-away market and put forward the slogan "If you don't order take-away, you need Akuan". Driven by consumption upgrading and industrial upgrading, hundreds of foods have caught up.
Compared with its rapid development, Baijia Food is more anxious about the problem of "money". From the A round at the beginning of the year to the current B round of financing, Baijia Food intends to speed up the listing, with listing as its core goal. Why are those 100 companies in such a hurry to go public? This will return to an essential issue, that is, the current position of Baijia Food in the industry.
In the first half of this year, China's convenience food production enterprises achieved an operating income of13710.50 billion yuan and a total profit of 8.75 billion yuan. In 20 19, the market size of ready-to-eat food in China has exceeded 450 billion yuan. With the impact of this year's epidemic, I believe its market will be further activated. In this market, there are not only giants such as Master Kong, Uni-President, Jinmailang and Baixiang, but also catering giants such as Mo Xiaoxian, Zi Heiguo and Haidilao.
In such a camp, Baijia Food is not competitive in terms of overall scale and market influence. Take Mo Xiaoxian as an example, this year's sales are estimated to reach 800 million yuan. Although it is not as good as the overall sales volume of Baijia Food, Mo Xiaoxian is only one product system, while Baijia Food is seven product systems, each with its own advantages and disadvantages. Therefore, Baijia food seems to be rich in layout and numerous in systems in the field of convenience food, but it belongs to sub-categories, and Baijia food has no outstanding product advantages. In this era of product explosions and online celebrities, it is obvious that Baijia Food is not a powerful player.
In addition, the market is so good that the rapid growth of Baijia Food in recent years is also due to the dividend released by the market outlet. On the other hand, the market competition is more intense. It is not difficult to see from the current situation of the industry that convenience food has gradually entered the era of rapid iteration of brands, products and channels after a long period of jogging. In the foreseeable second half, the competition in the convenience market will be more intense, and Baijia Food, as an old rookie, how to survive and live well in the second half. In addition to their own efforts, the power of capital seems to be a basic guarantee and shortcut choice, which can quickly make up for the lack of brand, channel construction and product iterative update.
"There are wolves before, and tigers behind", which is the current survival status of Baijia Food. And if you want to achieve an upward breakthrough, the road to listing is undoubtedly the best choice. Now, with the rise of Z generation consumption and the outbreak of lazy economy, Baijia food in the field of convenience food has potential and market Qian Jing, and capital is willing to get involved in the unlisted Baijia food and make a fortune. No matter whether Baijia Food is listed successfully or not, the challenge faced by Baijia Food in the second half is severe, but what we have to consider now may not be the future problem, but the present, winning the first place in local convenience food. Is Baijia Food an Opportunity?