The brand value is low, so the product price is relatively low. Brand is an important symbol that distinguishes it from similar competitive brands. Michael Porter once mentioned in his brand competitive advantage that the brand's assets are mainly reflected in the brand's core value, or that the brand's core value is also the essence of the brand.

The key to the word "brand value" lies in "value", which originates from the concept of "value" in economics. The concept of "brand value" shows that brands have use value and value. From the perspective of value only, the core connotation of "brand value" is that the brand has "financial value" expressed in monetary amount, so that goods can be used for market exchange.

The key to expanding the value of data brands lies in the competitive advantage of differentiated value. First, the differences in working performance, durability, reliability and convenience brought by product quality, performance specifications, packaging, design and style. Quality difference is the core of brand value difference, and technology is the ultimate determinant of all quality.

Enterprises must take technology as the guide when carrying out brand value innovation. Advanced technology can enable enterprises to develop and introduce new products earlier, and the "first-Mover advantage" formed by advanced technology can enable enterprises to form a short-term monopoly. For example, Intel's continuous technological innovation in computer memory has created new types of memory from generation to generation, and also created outstanding brand value difference advantages. The second is the brand added value brought by the service.