Guide

Voiceover: He loves food and is full of confidence in his family's business.

Synchronized voice:

Dubbing: Facing difficulties and setbacks, he firmly believes that unremitting efforts can create a corporate development legend.

Concurrent voice:

Dubbing: Chen Yanjun, general manager of Shandong Lao Chenjia Tofu Nao, walked into the studio to share with us his entrepreneurial experience and the story between him and his brand.

The host opens: Establish China's brand image and enhance China's brand value. This is the program "Conversation with Chinese Brands". My name is Gu Qian. Chinese food culture is a long-standing regional culture with broad vision, depth, multi-angle and high taste. Each place has its own different food culture, which is the production and life of people of all ethnic groups in China for more than 1 million years. In practice, we create, accumulate and influence the material wealth and spiritual wealth of surrounding countries and the world in terms of food source development, tableware development, food preparation, etc. As a part of my country's traditional food culture, tofu occupies a very important position in people's minds. So what characteristics should a good catering brand have to maintain its competitiveness? In the current era of serious homogenization in the catering industry, enterprises How to stand out? The guest we have in our studio today is Mr. Chen Yanjun, the general manager of Lao Chenjia Tofu Nao from Shandong. Let her share with us the story between him and the brand and his entrepreneurial legend. Welcome Mr. Chen to our studio as a guest!

1. Your brand is called Lao Chenjia. Why is it named like this? What kind of brand story is there?

Answer: Today’s society is under great pressure. In the fast-paced life, everyone has to deal with various competitions and challenges, which can easily make busy people feel tired. The busier life is, the more eager everyone is to have a life. A warm, down-to-earth and happy home is where you don’t have to worry about anything. Lao Chen’s family always believes that home is where we enjoy everything. By integrating our understanding of life into our products and services, our Lao Chen’s family can relax our body and mind. Come down and find a warm and familiar feeling of home. As for our partners who have started the business together, we have the same aspirations. We regard the company as our home. Through everyone’s joint efforts, we can achieve something successful and pass on the traditional food culture passed down by our ancestors. Carry forward.

2. What are your company’s main businesses?

Answer: Our company is currently focusing on attracting investment and franchising for Lao Chenjia Tofu Nao. We hope to use this brand to help friends who have dreams of starting a catering business realize their dreams. There will be many new projects to attract investment next year.

3. Tofu brain can be said to have thousands of years of history in our country. It can be said that there are different ways of making it. What is the difference between your tofu brain and the traditional tofu brain? ?

Answer: Lao Chen’s Tofu Nao innovates on the basis of inheriting the traditional stone grinding culture, using modern technology to make up for the shortcomings of traditional stone grinding, and we have our own technology in the pulp cooking process. Patented technology, the viscosity of Lao Chen’s soy milk is 100 times that of ordinary soy milk.

4. It can be said that consumers have a unique preference for our Lao Chen’s Tofu Pudding, so does your catering brand have something special in the selection of ingredients and production technology? What is the feedback from local consumers about our noodles? How is the reputation?

Answer: All our soybeans are genetically modified soybeans from Northeast Africa, and we have our own soybean planting base in the Northeast. We will also introduce Haoze water dispensers to our stores this year to select high-quality ingredients and cook them carefully. Guaranteed to taste authentic and authentic.

5. We know that food safety is the most important aspect for catering companies. What measures have you taken in this regard?

Answer: The current emphasis on and control over food safety in the catering industry has become a benchmark for customer confidence in consumption. Food safety is related to the health of tens of millions of customers and is also the cornerstone of the development of the entire catering industry. We know that food safety is the "lifeline" of our Lao Chen family.

Food safety issues not only occur in restaurants, but also in the production and processing of raw materials. Therefore, we take care of every step involved in every ingredient from planting, picking, transportation, processing to cooking and serving. Strictly control, our brand partners all have perfect qualifications and good reputation in the industry. Lao Chen's family has been committed to standardizing food safety management, exploring and promoting food safety management experience, and contributing to safeguarding the "safety on the tip of the tongue" for the masses. of strength.

6. We all know that the catering industry has great opportunities and great competitive pressure. In recent years, due to excessive competitive pressure, many catering companies have closed down. But according to our previous understanding, you The store is always busy almost every day! How did you do it?

Answer: In fact, every industry has competition, and the same is true for the catering industry. In recent years, some high-end hotels or companies with insufficient late-stage operations have gradually been eliminated by the market. Now that the industry is in a reshuffle period, the catering industry has It is no longer the original "lowest threshold" entrepreneurial project. You must have a complete management system, your own core technology, and an excellent team to support you. As far as store location selection is concerned, from the perspective of business atmosphere, Target groups, competitive brands, etc. require very professional skills. Many friends may not have this ability. Therefore, the headquarters is responsible for site selection. This can help inexperienced friends get started quickly, and our current stores have a high survival rate. The data is here to strongly prove our strength.

7. I heard that you have been working hard in the catering industry for many years. How has your accumulated knowledge in the catering industry helped you start your own business?

Answer: I have experienced a lot in catering over the years. I have seen the reasons for the failure of different companies and what the real needs of customers are. I always believe that no matter what industry you are in, you must have principles. and persistence, especially in the imported catering industry. Today, with negative news flying everywhere, we must insist on quality and serious management, and cannot change because of temporary interests. We believe that good money will eventually drive out bad money, and we will not forget the original intention, so from Since our establishment, no matter how difficult it is, we have always adhered to this principle and have not changed. The most important thing is that we treat every partner and every customer as family and friends.

8. As far as I know, you have experienced a lot of difficulties on the road to entrepreneurship. In what aspects were they reflected and how were they solved?

Answer: I am a chef by background, with no education or money. Various problems will arise in the process of starting a business. The way to solve the problems is very simple in my opinion, which is to stick to my own principles. Try more, learn more, don’t pretend if you don’t understand, make friends, and be good at listening to everyone’s opinions and suggestions. I believe in my partners, the development of the company so far is not due to my ability and thoughtfulness. It is only with the efforts of my team that we have persisted.

9. Since you are based in the local area, I heard that you have also made great efforts in innovation. In what aspects?

Answer: Our Lao Chen Family Tofu Nao has its own patent. We also have our own R&D center and regularly update new products. My background determines that I will put product innovation first. This Maybe it's a habit.

10. Now every industry is closely connected with the Internet. I heard that your snack bar is also making active efforts in this area. What is the effect?

Answer: Entering the Internet era, we have deeply felt the impact of advanced Internet technologies, thinking, concepts, and methods. We must adapt to this era and continue to learn. Consumers have changed. Our services will also need to change. We are now cooperating with several Internet catering platforms, such as Meituan, Ele.me, Baidu Takeaway, etc. In the future, we will integrate our Lao Chenjia Tofu Nao stores with the Internet.

11. The development of an enterprise is inseparable from a good team. What kind of team is our team? How do you manage your team?

Answer: The team is indeed very important.

An enterprise is like a high-speed machine. Even the smallest screw is indispensable. I have a professional, solid, united, and enterprising team. Every achievement of the company's development and achievement is They are all the result of the joint efforts of the entire team. In terms of team management, I believe that as a leader of an enterprise, you must not only understand management but also psychology, not only manage but also teach, and guide and encourage employees in their work. Give full play to your subjective initiative on the right path, treat the company as your own home, work together from the bottom of your heart, and grow and develop with the company.

12. We know that competition in the catering industry is fierce now. The ideal goal of a good catering institution is to retain more consumers and develop more new consumers. In this regard, you are How?

Answer: Our traditional stone grinding culture has been passed down for hundreds of years and has a very deep mass base. Everyone recognizes it. In addition to ensuring the quality of our core products, we also promote new products from time to time to meet the needs of more customers. The needs of many customers, of course, are more about improving our services, creating a home-like warmth for customers, giving them a sense of belonging, which means that customers can enjoy the consumption process with satisfaction, leave with satisfaction, and turn customers into repeat customers. , business can last for a long time. Furthermore, we have a relatively complete membership system, which on the one hand increases the repeat consumption of target customers and captures customers. On the other hand, loyal customers can enjoy more benefits and have the sense of VIP dignity, which further increases the number of customers. customer loyalty.

Company introduction video

Voiceover: Shandong Laochenjia Catering Management Co., Ltd. is located in the beautiful spring city of Jinan. It is a high-tech company integrating product design, research and development, production, sales and service. The company has a strong R&D team and reserve force. The company takes Lao Chenjia Tofu Nao as the core and integrates modern fast food elements. With its unique product advantages, high-quality services and comfortable and elegant environment, it has suddenly emerged in the market, providing consumers with simple yet fashionable, healthy, green and environmentally friendly products. Nutritious fast food and delicacies, striving to build the first brand of tofu nao in China. The company now has more than dozens of directly-operated and franchised stores. Once the directly-operated stores were launched, they immediately occupied a scarce market and became a good project that many franchisees want to capture.

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