Promo is one of the best means to promote corporate image at present. It can effectively promote the corporate image to a new height, better show the products and services of the enterprise to the public, explain the functions, uses and advantages of the product in great detail (different from other products), and interpret the cultural concept of the enterprise. Therefore, the promotional film has become one of the indispensable corporate image propaganda tools for the enterprise. In addition to effectively enhancing corporate image, better displaying corporate products and services, and explaining the functions, uses, usage methods and characteristics of products, promotional videos are also widely used in exhibition investment, real estate investment and sales, school enrollment, product promotion, tourist attractions promotion, franchise promotion, brand promotion, hotel promotion, use instructions, listing promotion and so on. Through media advertisements, enterprises that need to make promotional videos are promoted to achieve better promotion results.

Planning and creativity are the first step in the production of promotional films. Careful planning and excellent creativity are the soul of feature films. Unique creativity is the key to make the work attractive and highly ornamental. For example, the shocking Indian Ocean tsunami gave people a strong visual impact, and the unique expression made people trust a strange product from ignorance, which is the charm of creativity.

Corporate propaganda film, for an enterprise, is equivalent to a person's face, whether in exhibitions, investment promotion, terminal stores, bidding meetings, I believe that any enterprise will not be shameless, so it is a necessity in today's society to shoot corporate propaganda film, and no one will say that he is shameless. Of course, no enterprise wants to lose its dignity in front of customers and peers. Therefore, corporate propaganda film is a must for all enterprises now, which can not only improve the company's performance, but also enhance the company's image.