At first glance, this speech is best described by the most popular online term "Versailles".

But outside the entertainment circle, there are actually many hard-working young people who have created a more brilliant foundation with their own skills.

Liu Chang is one of the best.

Compared with other rich second generation, the life of Liu Chang, a girl born in 1980s in Sichuan, is very different from childhood, because she is not a natural child born with a golden spoon in her mouth.

At that time, her father, Liu Yonghao, was only working in a government department in Chengdu, Sichuan, holding the national salary and holding an "iron rice bowl" to support a family of three.

It was not until 1982 that the spring breeze of reform and opening up blew, which also awakened the entrepreneurial heart of this thirty-year-old man.

With the mentality of giving it a try, Liu Yonghao reluctantly resigned from public office and joined his three brothers to start a business in Xinjin County, Chengdu, Sichuan.

In order to start venture capital, the four brothers did not hesitate to sell their watches, bicycles and other property, and finally raised 1000 yuan.

From planting to breeding, the four brothers have gone through hardships and perseverance, and accumulated 1 0 million in just six years, doubling110,000 times.

After the peaceful separation, Liu Yonghao took the first bucket of gold to create the largest local feed enterprise group in China-Hope Group, which became a veritable "generation creation".

Liu Chang almost didn't know about her father's glorious history before she became an adult. She only knew that her family was in business and didn't know the specific situation.

Of course, this is also the result of Liu Yonghao's deliberate concealment. He doesn't want his daughter to live in a sense of superiority. Everyone should try to live the life that live high wanted.

Fortunately, Liu Chang didn't live up to his father's hope. When he first entered high school, he was sent to study abroad because of his excellent grades.

The difference between language communication and living habits made Liu Chang feel lonely soon, but it didn't affect her studies.

Six years later, the girl got an MBA degree in the United States on her own and became a veritable top student.

Perhaps a person stayed abroad for a long time, and Liu Chang returned to the motherland and went to Beijing to make a living soon after his studies.

Because of the environment, she made many friends in the entertainment circle here, and it suddenly became the young girl's dream to be an idol on the stage.

Like all the stars who made their debut, Liu Chang's first choice to enter the entertainment industry was the draft, but when she was ready to sign up, she was severely reprimanded by her father.

In Liu Yonghao's cognition, her daughter should try the road of starting a business sooner or later. Even if she doesn't inherit the family business, she shouldn't choose the road of being an actor.

This time, Liu Chang made a compromise and took the initiative to accept the venture capital lent by his father to open a jewelry store in Chunxi Road, Chengdu.

After opening the store, she gradually came into contact with the business, from the purchase of goods to the sale of accounts, all by herself.

A few months later, she paid off her father's loan.

Unfortunately, this prosperity didn't last long, and the store went downhill. In desperation, Liu Chang could only ask his father for help.

However, Liu Yonghao did not directly tell her daughter some business skills, but invited her to work in Hope Group, so that time could tell her the answer.

With the attitude of giving it a try, Liu Chang agreed to his father's request. Little did he know that this choice meant that his half foot had already set foot on the throne of the heir to the family industry.

At the beginning of 2002, Liu Yonghao's Sichuan New Hope Agricultural Co., Ltd. welcomed a new office director, Liu Chang, who was 22 years old.

Strangely, her name was Li Tianmei at this time, and this name was ten years.

All this was planned by Liu Yonghao's father and daughter, and the purpose was naturally to avoid the influence of identity on work.

I have to say, Liu Chang is also a very low-key girl. She is diligent in her work, and she is never extravagant in her life. She doesn't look like a rich second generation.

Perhaps this is the biggest reason why she can always "hide" in her father's company. In the eyes of others, she is no different from an ordinary intern.

Subsequently, Liu Chang entered Hope Dairy Holdings Co., Ltd. as Li Tianmei, and this time she also served as the office director.

When her experience and skills improved, Liu Yonghao promoted her daughter's position.

At the end of 2004, Li Tianmei successfully established herself in Sichuan Southern Hope Co., Ltd. as a director and deputy general manager.

From the bottom to the management, Liu Chang has gained experience in every position, and her experience and skills have also been improved. At this time, she is no longer the commercial white girl at the beginning.

In order to prove her ability to her father, she volunteered to set foot in the real estate business, mainly managing the real estate business of Hope Group in Shanghai.

I have to say that Liu Yonghao's exercise for her daughter in recent years is still very useful. I hope the real estate industry of the group will flourish in the hands of this young man.

Also in this year, Liu Chang ranked 9th on Hurun's list of the richest women with a net worth of 2.5 billion at the age of 26, and she was also the youngest richest woman in China.

At that time, Li Tianmei's colleagues were all in the dark, and they never thought that the boss's excellent daughter was beside them.

In 20 12 years, Hope Group ushered in a "cold winter".

During that time, avian flu and fast-growing chickens occurred frequently in society, and Hope Group was also implicated in the economic crisis.

What's more, the domestic Internet economy developed rapidly at that time, which was no longer what Liu Yonghao was good at.

Thinking about it, he felt that it was an opportunity for his daughter to appear in the public eye and help Hope Group adapt to the current situation.

20 13 in may, Liu Yonghao announced that he would retire from the background when the company was in turmoil, and let his daughter take over as the chairman of New Hope.

From this moment on, Liu Chang became herself again, ending her ten-year "snow hiding" life.

This year, Liu Yonghao was 62 years old and his daughter was 33 years old.

Liu Chang took office at a time when Hope Group was in danger.

In order to help her daughter tide over the difficulties smoothly, Liu Yonghao appointed Chen Chunhua, a professor and doctoral supervisor of South China University of Technology, as co-chairman and CEO.

20 13 on may 22nd, Liu Yonghao took two newly appointed directors to the company's morning meeting for the handover ceremony.

Although the shareholders in the group had already heard the news on the news, they were still somewhat dissatisfied when Liu Chang really appeared in front of them.

One of the largest shareholders in the group even said bluntly.

"I hope that the Group is a large company with tens of thousands of employees and assets exceeding 100 billion. I don't believe that she is a wet behind the ears."

The words of the predecessors did not make Liu Chang retreat, but instead promised to guarantee.

"I believe that under my leadership, the employees of the company can realize their desire to buy a car for two years and buy a house for three years."

At this time, she is still immersed in the joy of Shanghai's booming real estate, but she does not know that it is particularly difficult to manage a real group.

In order to quickly integrate into the staff and work smoothly, Liu Chang is ready to start at the grassroots level.

At the end of 20 13, she walked into the feed factory of New Hope for the first time, and the accompanying employees could not help but blurt it out as soon as they entered the door.

"It stinks."

I thought the young lady next to me would frown and cover her nose and leave, but I never thought she would ask directly.

"Smelly? This is the taste of fish meal. "

As soon as the voice fell, she quickly stepped forward and began to seriously communicate with the workers in the feed factory, without the shelf of the rich second generation.

It is also from this time that the employees of the company have changed a little about the new chairman, and their hearts are not as exclusive as before.

As time went by, Liu Chang's work got better and better, but it wasn't long before she met another big difficulty.

That is the slaughterhouse.

It is hoped that the group will slaughter suckling pigs twice a year to meet the market demand, and Liu Chang is on the scene almost every time to supervise the work.

It was only when she saw these little suckling pigs being "brutally killed" that the kindness of young women in literature and art began to ache.

In order to make up for his anxiety, Liu Chang even went to the temple to cross over these dead suckling pigs.

This kind of behavior seems absurd to outsiders, and she has done it one by one. In the end, under the leadership of Liu Chang, the Group quickly handed over a satisfactory answer sheet to the world.

In September of 20 16, the performance report of New Hope Group in the first half of 20 16 showed that although the revenue decreased by 5.79% year-on-year, the net profit increased by 23%, especially after excluding the investment income of Minsheng Bank, the net profit of agriculture and animal husbandry business increased by 165%.

Of course, Liu Chang didn't break his promise to his employees.

At that time, most people in Hope Group realized their long-cherished wish of buying a house for three years, and naturally no one questioned the young female boss again.

At the peak of her career, Liu Chang announced another good news, that is, she just became the mother of twins.

As soon as the news came out, it caused an uproar. People naturally wondered which successful person had the honor to marry this powerful woman with both talents and looks.

When people went to the Internet to search for the name of Liu Chang's husband Sun Hao, they were surprised.

This man is not a son of a business family who can compete with Hope Group, but a very ordinary new director.

His works are as popular as his name, and his representative works are even rarer.

But this is also the end of Liu Chang's heart that wants to step into the entertainment circle. Since he can't accomplish this dream, let his lover do it for himself.

It is worth mentioning that Sun Hao is three years younger than Liu Chang, but the relationship between husband and wife has always been very good, and the rapid transition from a simple two-person world to a happy family of four is enough to prove it.

Later, someone asked Liu Yonghao about his daughter's inappropriate marriage. I have to say that he is really an enlightened father.

"As long as the two children are willing and the young man is willing to work hard, I, as a father, have no objection."

Liu Chang seems to have lived up to people's ideal for both her career and her family, but the smooth days didn't make her feel at ease.

Since Liu Chang took over the New Hope Group, it can be said that it has been well-run, and everyone is envious of this powerful woman who is born in a noble family and works hard all the time.

But who would have thought that even such a good person would be anxious sometimes?

In an accidental interview, Liu Chang in front of the camera shed tears for many times, and confessed his feelings to the people present.

"I am really anxious. My peers around me are so successful. Compared with them, my achievements are simply not worth mentioning."

At first glance, this sentence seems to show off her wealth, but it really makes sense to think about it carefully.

A successful entrepreneur like Liu Chang is naturally in contact with some friends who are the richest people with a market value of trillions of dollars. Seeing that everyone is getting better and better, her heart will inevitably feel a little anxious.

For example, Huang Zheng, who is the same age as her, chose to retire to be a scientist after making a Pinduoduo with a market value of10.5 trillion.

There is also Wang Xinggan, who is one year older than her. After doing a US group with a market value of 2.5 trillion, her net worth instantly exceeded 200 billion.

As the saying goes, people who live near Zhu Zhechi are black. Living in such a circle of friends, it is difficult for Liu Chang to ensure that he does not feel anxious.

What's more, I hope the group is a family business, and she doesn't want her father's hard-earned career to be destroyed in her own hands.

Fortunately, God didn't live up to this hard-working woman. Liu Chang's former most feared pig slaughter factory gave her a good chance to make a fortune.

At the beginning of 20 19, a pig epidemic broke out in Africa. Hope Group, as an important agricultural and sideline food enterprise in China, Liu Chang felt it was time to dispatch.

Just at this time, the country actively called for stable production and supply, and Liu Chang seized this opportunity period without hesitation, and greatly increased investment in pig raising.

By 2020, Hope Group's pig production in the pig industry will increase by 186% in one fell swoop, ranking fourth among pig enterprises in China.

The price of pork in the previous two years is well known to all, and Liu Chang, who has business acumen, naturally gained a lot from it.

However, there will never be a winning general in the shopping mall. Since 20021year, the price of pigs has fallen sharply, and the domestic pig industry has encountered extremely unfavorable external environment.

It is hoped that the Group has not been spared, with a loss of 2.879 billion yuan in the first quarter of 20021year, and the total loss in one year is almost as high as tens of billions.

Just as Liu Chang was worried about the future of the company, several old employees in the group offered to leave one after another, and all the pressures and burdens fell on her alone for an instant.

Nevertheless, she didn't give up, and she kept reminding herself in constant exploration.

"Raising pigs is an industry that is difficult to see the benefits quickly. Only by persistence can we see success."

To this end, Liu Chang also specially sent a letter to all employees as the chairman of New Hope, in which she frankly said the real situation of the group at present.

So, she began to travel around, trying to find a way to reverse the situation.

Where there's a will, there's a way.

Liu Chang changed its strategy from the beginning of 2022 and decided to change the pig industry from radical expansion to conservative development.

After all, raising pigs has become a loss-making business, and saving strength and waiting for the next pig cycle is the only way to reduce losses.

Recently, Liu Chang has made great efforts in the breeding technology of pig industry. Since the supply of pork in the market is saturated, it can only improve the quality if it wants to stand out.

Under the leadership of the head, New Hope Group is trying to combine the farm with the Internet of Things, and analyze the data of pork through information technology, so as to produce high-quality pigs with more delicious meat.

From this point of view, although there are many difficulties in the short term, with the timely adjustment of its strategy, it still has a great chance to tide over this difficulty.

This lesson will also enrich the experience of Liu Chang, the head of the post-80s generation, and lead the new hope to a new height.

Liu Yonghao-Sogou Encyclopedia

"At the age of 33, she took over 100 billion enterprises, and her father and uncle were the richest men in China" Red Star News.