Mid-Autumn Festival mooncake sales planning plan

The Mid-Autumn Festival mooncake sales activities are carried out to expand visibility and capture more potential consumers. Below is the Mid-Autumn Festival mooncake sales planning plan that I recommend to everyone. I hope you will gain something from it.

Mid-Autumn Festival mooncake sales planning plan 1

1. Activity background

The Mid-Autumn Festival, which falls on the 15th day of the eighth lunar month, is one of my country’s traditional festivals. The Spring Festival, Qingming Festival, and Dragon Boat Festival are collectively known as the four traditional festivals of the Chinese Han people. Since 2008, the Mid-Autumn Festival has been listed as a national statutory holiday. "In the south of August and fifteenth, the plate is full of melons, fruits and pomegranates." During the Mid-Autumn Festival, there are customs such as admiring the moon and eating moon cakes. As one of the Mid-Autumn Festival delicacies, moon cakes symbolize family reunion and happiness.

2. Purpose of the activity

This activity plan is to spread the Mid-Autumn mooncake culture to customers while providing a display for the majority of mooncake and food manufacturers

The stage provides consumers with a channel to purchase safe, secure, high-quality and low-price mooncakes. Through a series of cultural

and promotional activities, it drives the sales of Mid-Autumn mooncakes and drives the passenger flow and sales growth of supermarkets during the Mid-Autumn Festival. .

3. Activities objects

4. Activity themes

5. Activity time

6. Activity location

7. Preparation of event tools

1. Pop at the sales site

2. Selling point

3. Terminal store

4. Gift card Design, album design, advertising design

8. Activity methods

1, 2, 3, a, b4, online sp. Choose according to the company's situation

and Cooperation with Tencent and others, such as making Mid-Autumn greeting cards in space or mailboxes, with merchant logos. Applicable to national chain merchants

5. Joint sp

a. Different industries: Hotel Mid-Autumn Festival dinner Mid-Autumn Festival Mooncake sales planning plan 2

1. Promotion purpose

Use the consumption of Mid-Autumn mooncakes to drive sales in the store, and activate the sales of mooncakes with the image of the store. Average daily sales are expected to increase by 10%-20% during the promotion period.

2. Promotion content

1. Buy Mid-Autumn mooncakes and get a free Coca-Cola

Buy a Mid-Autumn mooncake worth 90 yuan or more to get 2 cans of 355ML Coca-Cola. (Value 3.6 yuan)

Buy 200 yuan or more of Mid-Autumn mooncakes and get 2 bottles of 1250ML Coca-Cola for free. (Value 9.2 yuan)

Buy 300 yuan or more of Mid-Autumn mooncakes and get 2 bottles of 2000ML Coca-Cola for free. (Value 13.6 yuan)

2. Gift baskets: three grades: 298 yuan, 198 yuan, and 98 yuan.

298 yuan gift basket: Seven Star cigarettes + California Lay's + Mid-Autumn mooncakes worth 80 yuan + Melatonin

198 yuan gift basket: Double Happiness cigarettes + Harvest dry red + Mid-Autumn mooncakes worth 60 yuan +Brain Relaxation

98 yuan gift basket: Mid-Autumn Mooncake worth 40 yuan + 20 yuan tea + California prunes

3. During the promotion period (9, 3-9, 12) , anyone who purchases over 300 yuan in the store will receive a box of exquisite mooncakes (valued at 20 yuan/box).

4. On the "Teacher's Day" on September 10th, a promotion for teachers will be held: Teachers who shop and consume in ** on September 9th and 10th can receive a gift with their teacher's card. A set of exquisite moon cakes or gifts (worth about 20 yuan).

3. Integrated promotions

1. Media

On the music traffic channel, promotional advertisements will be broadcast on a rolling basis every other day, from 8, 17 to 9, and 12. Broadcast 16 times a day, 15 seconds each time.

2. Shopping Guide

In the "Shopping Guide" from 9, 1 to 9, 13, various promotional information will be actively launched.

3. In-store broadcasting

From the opening of the store in the morning to closing, relevant promotional information will be broadcast every two hours.

4. Store layout

(1) Off-site

a. Make a Mid-Autumn Festival promotion above the free parcel locker;

b. On the protective frame, wrap the wall pillars and paste some holiday coloring pages to build momentum;

c. In the square, if possible, hang balloons and draw vertical banners;

d. At the entrance, hang a banner of "** Shopping Plaza Mid-Autumn Festival".

　(2) Inside the venue

　a. Use self-stickers on the walls of the main passage and slopes to decorate and enhance the festive atmosphere;

p>

b. The flag provided by Coca-Cola Company hangs over the entire store;

c. In the mooncake area, the background and two pillars are decorated with the slogan "Millennium Month Gifts" ; Coca-Cola promotions are posted on both sides;

d. Hang red lanterns over the mooncake area.

5. Other support

Health products are sold at a special price with a profit of 15%.

For group purchases of 3,000 yuan or 20 boxes of mooncakes, you can enjoy free delivery.

IV. Promotional expenses

Media advertising expenses: 10,000 to 20,000 yuan

Coca-Cola series gifts: 60,000 yuan

On-site, Off-site layout fee: RMB 0,60,000

Moon cake cost: RMB 60,000

Total: RMB 130,000 or RMB 80,000

5. Specific operations

1. The 15-second advertisement for the traffic channel is commissioned by the company to be produced by a professional advertising company. The advertising content at different stages should be specified in the advertising contract; it is scheduled to be completed on the 16th of August.

2. The purchasing department is responsible for drawing up the product list, and the marketing department is responsible for contacting the ** Evening News printing factory to produce the shopping guide; please refer to the production schedule of this issue for details.

3. The broadcast scripts for on-site broadcasts are provided by the marketing department. Each of the three promotional broadcast scripts should be submitted to the broadcast room two days in advance.

4. The marketing department and art team are responsible for the specific design of the indoor and outdoor layout. If the company can produce it, the art team will be responsible for it. If it is unable to produce it, the art team will contact external units for production. The final design The layout is completed by the art team. The administrative department will do a good job in procurement coordination; the on-site layout is scheduled to be completed on August 18.

5. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer charges a promotional fee of more than 500 yuan. At the same time, he is responsible for formulating mooncake price and market research plans, and completing relevant plans before August 5.

6. The engineering department will arrange personnel to be responsible for the relevant power supply arrangements and lighting installation on site, which must be completed before August 10.

7. The loss prevention department is responsible for loss prevention and theft prevention in the store.

8. The Fresh Food Department is responsible for the production of exquisite homemade mooncakes.

VI. Precautions

1. If there are difficulties in coordinating the layout of off-site promotions with the City Appearance Committee, the off-site will only choose to make them above the free mailing cabinet. Mid-Autumn Festival publicity;

2. If the publicity on the traffic channel cannot achieve the effect, you can choose to carry out supplementary publicity in newspapers and other media;

3. The marketing department should conduct strict Follow up and correct any anomalies in a timely manner. Mid-Autumn Festival mooncake sales planning plan 3

1. Activity time: xxxx

2. Activity purpose: Shenglong Supermarket would like to meet you in this beautiful autumn. On September 13th, "Beautiful Flowers and Full Moon" Reunion, prosperity and gift-giving" celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and maturity of autumn.

3. The theme of the event: Flowers, full moon, people reunited and gifts given

4. Store display: There is a special Mid-Autumn Festival gift area in the store. According to the brand of moon cakes, health products and wine The categories are displayed in an upright manner, and a designated person is responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area. It is required to be eye-catching in the store and attract customers.

5. Activity content:

A big surprise

If you make a one-time purchase of 30 yuan or more, you can draw 1 "Mid-Autumn Gift Certificate" and 2 pieces of 60 yuan each. The maximum number of small tickets is 5;

a. When purchasing designated mooncake gift boxes, this coupon can be used to offset 3 yuan; (This coupon can only be used during the event)

Specified mooncake varieties There are:

b. Purchase of health products or wine (designated commodities) can be used to offset 1 yuan, 2 yuan, and 3 yuan respectively. (This coupon can only be used during the event); the wine that has been bought out is the brand used.

l Mid-Autumn Festival Gift Coupon

This coupon can be used to offset 1 yuan for type a health care products or wine

l Sheng

This coupon can be used to redeem 2 yuan for wine

l This coupon can be used to redeem 3 yuan for type C health products or wine

Double happiness

If the text in the lower right corner of your Mid-Autumn Festival gift certificate Congratulations to you for being able to spell "Shenglong Reunion Award", "Shenglong Festive Award", "Reunion Award" and "Festival Award", you have won our third prize again. The winning conditions and award settings are as follows:

a. The Reunion Award combines the three words "Reunion, Reunion, Award" and a prize worth 200 yuan (gift certificate, cash)

b. The Festive Award is awarded with the words "Happiness, Celebration, Award" in 3 words and a gift worth 100 yuan (gift certificate, cash)

c. The Shenglong Award is awarded with the 3 words of "Sheng, Long, Award" Gifts worth 12 yuan (gift certificates, cash)

d. The happy prize includes any one of the 7 words "Sheng, Long, Prize, Reunion, Yuan, Happy, and Celebration"

Award a small mooncake gift bag worth 3 yuan (before September 28)

Award a Shenglong shopping coupon worth 1 yuan (after September 28)

Award default setting: a***100; b***1,000; c***10,000;

6. Shopping mall layout:

Headquarters: About the hanging flags for the Mid-Autumn Festival, The banners at the door or the Mid-Autumn Festival posters (mainly the activities of the Mid-Autumn Festival), the layout of the display area.

Chain stores: Mid-Autumn Festival banners and hanging flags.

7. Cost budget:

Banner: 10 meters * 6 yuan / strip * 26 = 1500 yuan

Mid-Autumn Festival gift certificate: 0.1 yuan / piece * 10 Ten thousand = 10,000 yuan

Hanging flag: 2.5 yuan/piece * 1,000 pieces = 2,500 yuan

DM news: to be determined; advertising costs: newspapers, TV, to be determined

1. Mid-Autumn Festival gift certificates are custom-printed in other places. The planning department is responsible for design and contact printing;

2. The cashier is responsible for collecting the left couplet of the Mid-Autumn Festival gift certificate.

3. The hanging flag and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting the printing. Distribution centers and stores organize merchandise.

4. The chain store is responsible for the banners in each store.

5. Set up a special prize redemption counter at the entrance of the supermarket.

6. The Mid-Autumn Festival gift certificates in each store will be managed and registered by dedicated supermarket personnel, and will be collected and kept after get off work. ;