Beauty salon marketing plan: Trick 1: Card opening promotion Card opening promotion is the basic promotion method of beauty salons, and it has also become one of the main promotion methods of beauty salons. There are various forms of card opening, ranging from small to Such as: monthly card, quarterly card, annual card; as big as: gold card, silver card, points card, VIP card, membership card, etc. Usage method: In order to stabilize loyal old customers, the beauty salon will apply for promotional cards for customers during the customer care period, and enjoy certain discounts in terms of amount. That is, the cost of applying for a monthly card is lower than that of each single consumption, and the cost of applying for an annual card is lower than that of a single purchase. The total consumption of the monthly card should be low, and customers can also enjoy certain discounts and discounts on purchasing products, and enjoy various discounts in beauty salons. Occasion matching: monthly cards, quarterly cards, annual cards, and point cards are suitable for beauty salons of any size. Gold cards, silver cards, VIP cards, and membership cards are suitable for large beauty clubs, large beauty salons, and beauty lifestyle centers. Popularity Index: ★★★★★Trick 2 Discount Promotion Discount has always been an important means of commercial promotion. It has a strong effect of attracting attention and stimulating the desire to buy, and has an immediate effect. How to use: Discount promotion is the most commonly used promotion method in beauty salons. In response to this kind of promotion method, beauty salons launch different discount products according to different seasons and festivals, use certain low-priced products to stimulate customers' desire to consume, drive the sales of other products, or allow customers to purchase new items when they are launched. Try promotions that offer discounts. Special reminder: When a beauty salon is conducting discount promotions, if a business project is a beauty salon long-term project or a basic guarantee project, try not to discount. Instead, try to give customers appropriate discounts on development projects or supporting products to promote consumption. Occasion docking: suitable for any type of beauty salon. Popularity index: ★★★☆Trick 3 Free trial promotion Free trial promotion is a promotion method launched by beauty salons to attract new customer groups or in the development of new projects, allowing customers to experience consumption first. Usage method: The beauty salon gathers customers with certain needs and provides customers with free trials at a fixed time, allowing customers to experience the effect first and then cultivating customers to become main customers. Then do the next free trial, and then enter the next cycle. Occasion docking: suitable for small and medium-sized beauty salons. Popularity Index: ★★★★ Tip 4 Consumption Points, Gifts, Promotions Consumption points are a method used by beauty salons to give back to old customers. After spending a certain amount of money, old customers can get some gifts from the beauty salon. To encourage customers to continue consumption and bring them a kind of spiritual comfort. How to use the popularity index: The beauty salon first sets a certain number of points. Customers who reach a certain amount will get certain points, and then they can get products, gifts, treatments, etc. from the beauty salon, and can also participate in other preferential activities. Special reminder: The amount is not necessarily too high, you can make small rebates or large rebates. Occasion docking: Suitable for any type of beauty salon. Popularity index: ★★★★Trick 5 Number of promotions Number of promotions is a change of the most conventional promotions in beauty salons. It is an incidental promotion after customers consume, allowing customers to feel more discounts from the beauty salon, which can stabilize the future of beauty salons. Group of old customers of beauty salon. How to use: The beauty salon can set up a program or course of treatment specified by the beauty salon for free after the first few treatments, and then it will be free again after the first few treatments. The number of times is a promotion segment, so as to set up the setting. Certainly. Occasion docking: suitable for small and medium-sized beauty salons. Popularity Index: ★★★☆Trick 6 Event Promotion Event promotion is a new promotion method in the beauty industry, which can allow beauty salons to surge sales in the short term. Taking advantage of various holidays, beauty salons can carry out such large-scale promotions. How to use: Beauty salons use various festivals to invite some experts and celebrities to carry out promotions through certain activities. These include: dynamic promotions, expert promotions, celebrity promotions, and travel promotions. Occasion docking: suitable for large and medium-sized beauty salons or beauty clubs, etc.

Popularity index: ★★★★☆/Article/chuangye/xiaoshoujiqiao/200908/2111.shtml Tip 7 Prize promotion is a type of incentive that beauty salons can use to encourage customers after they purchase a certain product or a product at a certain price. Consumption promotion means. How to use: Beauty salons can give away small gifts such as eyebrow pencils, silk scarves, handicrafts, etc. to customers; they can also conduct lottery promotions, such as setting up lottery activities for a certain period of time in the store. The final amount will be used to encourage consumption through prize draws. Occasion docking: Suitable for all kinds of beauty salons. Popularity index: ★★★★Trick 8 Distribution of orders and promotions. In order to attract more new customers, expand the business circle and increase the popularity of the beauty salon, beauty salons use it as a promotional method to issue beauty salon leaflets and experience sheets. How to use: The beauty salon needs to print some leaflets with the image of the beauty salon, send beauticians near the beauty salon, distribute orders at fixed points in the beauty business district, or send the orders to the mailboxes of customers in residential buildings in the business district to promote beauty. Hospital, the purpose of promoting customer consumption. Special reminder: Generally, free trial items of beauty salons can be printed on the dispatch order to stimulate customers' desire to consume and try, and encourage customers to visit for more consultation and service needs. Occasion docking: small and medium-sized beauty salons, applicable during the opening period of large beauty salons. Popularity index: ★★★★ Tip 9 Favor promotion Favor promotion is designed by beauty salons to meet people's emotional needs. It can impress consumers and establish a long-term and stable customer base for the beauty salon. How to use: Beauty salons carry out promotional activities such as anniversary cocktail parties, greeting promotions (using computers or mobile phones to send holiday greetings to customers), customer profile holiday greetings (customers' birthdays) and other promotional activities, so that customers can feel the care of the beauty salon. Emotions bring distance between beauty salons and customers. Occasion matching: Choose various hair styles for favor promotion according to the actual situation of beauty salon operations. Popularity index: ★★★★★Trick 10 Membership promotion Membership promotion is a marketing model that attracts and cultivates loyal consumer groups in the form of a club and gradually establishes a customer database, thereby bringing long-term and stable income to the beauty salon. How to use: There are two forms of membership system: one is to sell membership cards, and customers can become long-term members of the beauty salon after paying a certain membership fee, and fully enjoy various membership benefits and services; the other is to give away membership cards, and customers can After spending a certain amount within a certain period, you can be gifted a membership card and obtain membership status. Occasion matching: Membership cards are generally suitable for beauty salons with a certain operating strength and scale. They are generally suitable for large and medium-sized brand chain franchise stores, beauty lifestyle stores, beauty concept stores or flagship stores. Popularity index: ★★★☆