Each has its own advantages. You don't need to pay the initial fee, and you can own your own brand without supervision and restriction. The disadvantage is that you have to explore everything from scratch, and novices will inevitably take detours and increase the cost of trial and error, so it is more suitable for entrepreneurs with certain experience.

If you choose to join, the advantage is that you can quickly open the market through the influence and popularity of big brands. With the help of mature brand management experience, perfect product system, successful profit model and various service support, you can open a store quickly, which is more suitable for entrepreneurs with less industry experience and higher efficiency. The disadvantage is that you have to pay a certain franchise fee and the brand needs to be supervised and controlled.

I hope the above answers are helpful to you!