News: Compared with 4050 unemployed people and retirees in society, college students' entrepreneurship still has its own characteristics. Sun Tzu's Art of War says, "Know yourself and know yourself, and you won't be defeated in a hundred battles." Only after college students deeply understand their own strengths and weaknesses can they accurately locate entrepreneurship on the basis of fostering strengths and avoiding weaknesses.
The advantages of college students' entrepreneurship
We found that college students generally have the following advantages:
(1) has a bachelor's or postgraduate education level, has a better understanding of things, and some things are easy to understand;
(2) Strong ability to learn knowledge independently;
(3) accepting new things quickly, even being the leader of the trend;
(4) thinking is generally active, no matter whether you dare to do it or at least dare to think;
(5) Strong ability to use IT technology, able to search for a lot of information on the Internet;
(6) Self-confidence is sufficient, and you have passion to do what you look for;
(7) Young and energetic, so there is a saying that "youth is the greatest capital";
(8) College students who are not married have no family burden for the time being, and their entrepreneurship is likely to be supported by their families or families.
Disadvantages of college students' entrepreneurship
Needless to say, college students may still have some shortcomings:
(1) Lack of social experience and professional experience, especially interpersonal relationship and business network;
(2) Lack of entrepreneurial projects with real business prospects, and many entrepreneurial ideas can't stand the test of the market;
(3) Lack of commercial credit, the credit files of college students are not in line with the society, which leads to difficulties in financing and lending;
(4) Like to talk on paper, the idea of starting a business is too big and unreasonable, and the market forecast is generally too optimistic;
(5) Have a high eye but a low hand, aim too high, look down on petty profits, and often talk about "the first bucket of gold" instead of making "the first penny"
(6) Independent personality is not fully formed, lacking a sense of responsibility for society and individuals, and even having the idea of continuing to rely on parents for a living after graduation;
(7) Poor psychological endurance, giving up when encountering setbacks, and some students easily give up without trying when they hear that starting a business is difficult in the early stage;
(8) Young people are often distrusted in the whole social, cultural and commercial exchanges. As the saying goes, "You have no hair on your mouth and you can't do things firmly", which is not conducive to young people's entrepreneurship.
Accurately grasp the characteristics of their own entrepreneurship
The above is a statistical analysis of the advantages and disadvantages of college students' entrepreneurship. In fact, the situation of each college student is very different, and you need to know yourself personally.
Here, a SWOT analysis tool is provided. College students write down their own strengths, weaknesses, development opportunities, challenges or threats in a square, and list the main 4-5 items for each factor.
For example, an A student thinks that his advantages are: family business, being exposed to his parents since childhood, and having a strong interest in starting a business; After several years of work-study programs, I have also accumulated some practical experience; I have worked as a class cadre, and my organizational and leadership skills have been exercised; Several friends have started their business for a certain period of time, and have basically had a running-in team; The products are unique and competitive in the market.
A B student thinks that his disadvantages are: introverted personality, it is difficult to deal with people; The family comes from a poor peasant family, has no financial support, and expects to pay off the education loan after graduation; Without a team, you may have to fight alone; Serious lack of social experience; Products that are ready to start a business are expensive and should be processed by others.
A C student thinks that the opportunities are: the establishment of college students' venture capital fund, their own scientific and technological projects can be declared for a try, and they are strongly recommended by their tutors; At present, the domestic market has suddenly changed, resulting in huge demand in favor of our own; Some enterprises are negotiating with us, and some have the prospect of signing contracts; The government's circular economy encouragement policy is even more good news.
A D student thinks that the challenges of starting a business are: the market competition is not standardized, fake and shoddy goods are prevalent, and their real things cannot be sold; At present, the rents of shops in Shanghai are getting higher and higher, and the profits earned by hard work are getting lower and lower; The consumption trend changes rapidly, and I may not be able to keep up with the trend.
On the basis of the above SWOT analysis, college students can give full play to their advantages, make up for their disadvantages, overcome threats, avoid risks, seize opportunities and meet challenges according to their own situation, so as to make their business plan more practical and more sure of winning.
Finding the "Foothold" and Four Directions of College Students' Entrepreneurship
Although there are unlimited business opportunities in today's entrepreneurial market, it is not "arachis duranensis" for college entrepreneurs with limited capital, ability and experience. In this case, only by finding the "foothold" according to their own characteristics can college students find a new world that really suits them.
Direction 1: High-tech field
College students who are at the forefront of high-tech have the advantage of getting the moon first in this field. The success of college students' entrepreneurial enterprises such as "Easy Ark" and "Shimeile" is due to the technological advantages of entrepreneurs. However, not all college students are suitable for starting a business in the high-tech field. Generally speaking, college students with profound technical skills and excellent academic achievements can be sure of success. College students who are interested in starting a business in this field can actively participate in various entrepreneurial competitions, get the opportunity to stand out and attract venture capital.
Recommended business opportunities: software development, webpage production, network service, mobile game development, etc.
Direction 2: the field of intellectual services
Intelligence is the capital of college students' entrepreneurship, and college students are comfortable in starting businesses in the field of intellectual services. For example, the field of family education is very suitable for college students to start businesses. On the one hand, it is a traditional channel for college students to work and study, and has accumulated rich experience; On the other hand, college students can make full use of the educational resources of colleges and universities, and it is easier to earn the "first bucket of gold". The cost of this kind of intellectual service entrepreneurship project is low, and a desk and a phone can be opened.
Recommended business opportunities: tutor, tutor intermediary, design studio, translation firm, etc.
Direction 3: franchise chain field.
Statistics show that in the same business field, the success rate of individual entrepreneurship is less than 20%, while those who join in entrepreneurship are as high as 80%. For college students with limited entrepreneurial resources, with the help of franchise chain's brand, technology, marketing and equipment advantages, they can start their own businesses with less investment and lower threshold. However, franchise chain is not "zero-risk". Under the mixed market, college students are not deeply involved in the world, so they should pay more attention to avoiding risks when choosing projects to join. Generally speaking, college students' entrepreneurs are weak in financial strength, so they are suitable for joining projects with little start-up capital and low staffing requirements, and it is appropriate to start with small business; In addition, it is best to choose mature brands that have been operating for more than 5 years and have more than 10 franchise stores.
Recommended business opportunities: fast food industry, domestic service, small supermarket on campus, digital quick printing station, etc.
Direction 4: Open a shop.
On the one hand, college students can make full use of the student customer resources in colleges and universities; On the other hand, it is easier to get started because you are familiar with the consumption habits of your peers. It is precisely because of the "student route" that it is necessary to attract customers by cheap and good quality. In addition, due to the limited funds of college students, it is impossible to choose a storefront in a busy area, so the promotion work is particularly important, and it is necessary to often post advertisements on campus or organize activities with associations to be widely known.