On September 9, according to the "Network Guangdong" WeChat public account, Guangdong Net recently reported that Litchi APP has provocative sleep-aid content and multiple sleep-aid anchors induce and sell vulgar pornographic audio and video. The Information Office, together with the Provincial Anti-Pornography and Anti-Illegal Affairs Office, the Guangzhou Municipal Internet Information Office, and the Guangzhou Municipal Anti-Pornography and Anti-Illegal Affairs Office, interviewed the person in charge of the Lizhi APP in accordance with the law. ?
Order it to shut down the "sleep aid" channel in the live broadcast section, remove illegal sleep aid programs in the recorded broadcast section, comprehensively investigate and clean up illegal audio and video, seriously deal with relevant responsible persons, and effectively improve the content review mechanism , Strictly implement the main responsibility of information content management. ?
In the next step, the Guangdong Cyberspace Administration of China will further promote a series of special actions such as "Anti-Pornography and Anti-Illegal Affairs·Clean Internet 2020", "Guangdong·Qinglang", "Guangdong·Guardian", and "Special Rectification and Standardized Management of the Online Live Broadcasting Industry" , focus on rectifying online live broadcast platforms that have received strong public response and widespread social concern for spreading obscene, vulgar and illegal information, endangering the physical and mental health of young people, and guiding online live broadcast platforms across the province to actively spread positive energy and prevent online chaos from harming minors. Let people grow up healthily and resolutely maintain a clear cyberspace. ?
Extended information?
Litchi APP user scale:?
Litchi platform is mainly composed of young users of Generation Z, with the post-90s and post-00s user groups accounting for The ratio exceeds 90%, and female users are close to 60%. This user group is willing to pay and highly active, which is high-value Internet traffic. The generation of young people born between 1990 and 2000 grew up in the mobile Internet era. They have a strong desire to express creativity, have a wide range of interests, have a unique circle culture, and are also the main group of online entertainment consumers. ?
On this basis, Lizhi has explored diversified business models, such as live social networking, paid content, fan membership, game interoperability, IoT scene expansion, etc., trying to derive more in a benign community ecology commercial space. ?
The financial report shows that in the first quarter of 2020, Lizhi’s monthly active users increased to 54.5 million, a year-on-year increase of 34%, setting a new high. Net income was 370 million, and the average number of monthly paying users reached 450,000, a year-on-year increase of 60%. Non-GAAP gross profit margin increased to 21%. ?
What happened when Shenzhen-Hong Kong Online-Lizhi APP was interviewed? What happened to the Litchi APP being interviewed? ?