The ancients have a saying, food and sex are the same. In fact, whether it is people or things, the first thing to talk about is color. The first criterion for many people to see whether food is delicious or not is color. The so-called color, fragrance and flavor, the first thing is color. So the same is true for our snack packaging today. Good packaging can People will drool and have the desire to buy when they see it, so how can snack packaging design become attractive? Today, let’s talk to you about how graphic designers can make creative snack packaging designs? Let’s find out together !
First, position consumers correctly
People like and want beautiful things, but everyone’s definition and understanding of beauty are different, and different genders and ages have different opinions on beauty. The requirements for beauty are also different, so fast food packaging design is attractive
First of all, you need to understand who the target audience is? Only in this way can we better and more accurately grasp the aesthetics of consumers, so that we Only then can we design snack packaging.
Second, use the largest font possible
In general, snacks in malls or supermarkets are great. Each snack is served together.
The names on the fast food packaging should be as large as possible so that everyone can see at a glance which snacks highlight the most important information and leave a deep impression on everyone.
In addition to large fonts, font design also requires characteristics. Fonts can be designed according to the type and characteristics of snacks and many factors that meet consumer psychological needs and popularity.
It can also be purchased on the market to add small amounts to fast food packaging. Small creations.
Third, use color scientifically
Snack packaging colors vary, but if you look carefully, you will find that most packaging colors are related to people's appetite. For example, the color of chocolate packaging is mostly brown, similar to the color of chocolate.
Milk packaging is basically white, with some other colors added to add depth and beauty. Biscuit packaging mostly chooses purple, red, and yellow, which is a good example of how psychology is applied. It can satisfy the consumption emotions of food consumers.
If you only use one color for a relatively monotonous fast food packaging design, you can choose to use one color as the main theme, add colors of the same color, match and coordinate, which will
Help enhance the design of your packaging and distribute it to everyone. Very delicate feeling.
The above is the relevant content compiled and sent to you today about "How can graphic designers create creative snack packaging designs?" I hope it will be helpful to you.