The mention of Shijiazhuang's "old", many people think of the first is the golden phoenix steak chicken, this has a hundred years of history of the traditional products, and is still active

Many people first think of Jinfeng Steak Chicken, a century-old traditional product that is still "active" in our lives.

"Jinfeng chicken" first began in 1908, when a pair of Hui people called Ma Hongchang couple in Shijiazhuang Bridge Street opened a Ma family chicken store, they use a unique production process, with honey on the chicken coloring and frying, and cooking with a secret recipe for traditional Chinese medicine old broth, made out of the steak chicken with a unique flavor. Although the store was very small, but the business is particularly prosperous, whenever the steaming steak chicken after the pot, the store is always crowded with customers. Because demand exceeded supply every day, latecomers were often unable to buy.

"The steak chicken is golden in color, pure in taste and aroma, and hygienic and clean, so it's almost famous all over the city." An old man who has lived in Shijiazhuang for decades still remembers the bustling scene.

"At that time, it was still just called Daqiao Street Majia Chicken, and the store was also known as Daqiao Street Steak Chicken Shop." According to Jinfeng steak chicken heirloom, now is Shijiazhuang Luosuanqi Foods Co., Ltd. meat branch plant director Ji Ruixue introduction, the production of steak chicken auxiliary ingredients by eighteen flavors of spices, and these eighteen flavors of auxiliary ingredients have a duality of both spices and herbs, in the "Compendium of Materia Medica," have its name, so it has a certain pharmacological efficacy and health care effects. "Although several changes have been made, but until now it still follows the century-old soup, clear soup every day, remove the floating oil and stale dregs, add renewed new ingredients. The recipe is a secret one, and in the past, it has been passed down to a single person, and the dregs that are removed have to be burned off with fire. Even now, the recipe is known only to an individual, and when it is made, a person is in charge of the ingredients, and others recuse themselves."

According to the season, there is a "stolen", the legendary founder of the beginning of a chicken store as an apprentice, and then not willing to live under the people, will be stolen from the production of chicken recipes to innovate, and then set up a separate school, created its own "Ma Jia Chicken ". "Due to the age, this claim is no longer documented."

Majia Chicken has always adhered to the front store and back factory workshop-style production method, and after the public-private partnership in 1956, it was assigned to the Shijiazhuang Food Company of that year. "Business was also very prosperous at that time, and citizens had to get up early to line up to buy chickens, and many outsiders who traveled to Shijiazhuang had to bring back one or two as gifts to bring to their relatives and friends." According to Ji Ruixue introduction, later, the bridge street renovation, 1983, the old store from the original site moved to the South Road, due to the unique technology, long history, it was renamed the "Steak Chicken Old Shop". "At that time is the Bridge Street Ma family chicken and Yongxin Hui Min chicken two merger, synthesize its advantages, the establishment of Hui Min steak chicken processing plant."

In the early 1980s, the operators of Ma's Chicken designed "Jinfeng" as a trademark, and in 1984 officially registered the trademark of Jinfeng Steak Chicken. "Jinfeng means 'golden phoenix flying out of the chicken nest', hoping to be like the phoenix nirvana, so that the old, old products out of Shimen, out of the country and then new life."

Majia chicken store inherited the traditional craft of China's roasted chicken, based on their own quality and good reputation, but in the past the kind of handmade workshop-style production methods also limit its further development. So "Jinfeng" steak chicken operators in the inheritance of the old tradition, and improve the processing technology, designed a special stainless steel sandwich pan to replace the original large iron pot, change the open flame heating for steam heating, product structure has been changed from a single species to steak chicken, roast chicken, chicken, roasting, roasting chicken, chicken, roast duck and other more than a dozen kinds of products, and The introduction of vacuum packaging, so that the product storage period from the original 2-3 days extended to 90-180 days.

Today, after several changes of Jinfeng steak chicken factory has been moved to Shijiazhuang North Second Ring Road West, steak chicken store after many reconstruction and renovation, store environment greatly improved, sales outlets are also by the original steak chicken store to expand to the provincial capital of the major supermarkets and small and medium-sized shopping malls, more than 200 outlets, and out of Shijiazhuang, the sales network expanded to neighboring regions and Baoding, Taiyuan, Beijing and Tianjin, but also exported to the Japan.

Dezhou Steak Chicken, Daokou Chicken, Fu Li set of chicken, Shanghai white chicken ...... these very rich regional color of the old system of chicken, now have begun to "south to the north, everywhere," in their own pursuit of greater development space at the same time, also to the Local "peers" has brought a certain impact: perhaps local residents have been accustomed to the taste is no longer "cold", perhaps the foreign monks are indeed very good at reading the scriptures, and sometimes you will find that hanging in foreign ports plaque of the old rather than the same local products! The company's products are also more popular than the local ones.

This reporter can not help but think of two questions:

The key to the foreign monk's "scripture" is "fresh" --- the freshness of taste and business methods. The freshness of the taste and the freshness of the way of doing business. The key word here is to tell the local old firms is to keep pushing the boundaries of what is new in order to keep the old firms young. As Ji Ruixue put it, "the old firms are like the CCTV Spring Festival Gala" --- when it was first launched, everyone applauded it, but now it is very difficult to please, because the audience's appreciation level is improving, and the angle of appreciation is also diversifying. The old is the same, not with the market demand and active innovation, is likely to be eliminated by the market, by the shiny old into dusty old antiques.

Another "scripture" for foreign monks is "scale" --- no scale can't capture the market, and even more so in the market. The advantage of the market. And the scale to do up but never as easy as saying, which requires financial support, and business innovation, and those who rely on chain management, franchising and other ways of instantly all over the city streets, dominating people's attention to all kinds of plaques in fact, has been a model for the old.

But freshness and scale are not permanent. Fresh must be constantly fresh, with a fresh quickly open the provincial capital of the market of foreign specialty food is not small, but after a move, people taste the curiosity to be satisfied, the business of the situation may not return. This one-time fresh is the lack of vitality, is likely to become a flash in the pan. The scale formed by one-time freshness can only become a castle on the beach. KFC is also a hundred years old, the reason why it can be youthful, and it is always according to the customer's tastes continue to introduce new products, the implementation of strict, stable quality management is inseparable.

As Ji Ruixue in the operation of the "golden phoenix" in the realization of the truth: holding the golden signboard also need to learn how to do the market. It seems that the e-era "Golden Phoenix" is facing a new "Phoenix Nirvana". (Wang Rongjuan)

Yuxing long, no written records of the old

Yi'an Street is a famous old street in Zhangjiakou. Now, the buildings on both sides of the street in the erosion of time has appeared to be more decadent and dilapidated, walking through the street, left in the memory of just a blurred face and the shadow of the high-rise short old mansion.

Yi An Street is no longer as busy as it once was. People say the street may be demolished next year.

While lamenting the vicissitudes of life, I walked past a pastry store and looked up inadvertently, and a plaque with the words "Yu Xing Chang" caught my eye. This is a only hear people talk about, but did not find the written records of the old, the reporter is looking for no secretly anxious, do not want to stumble upon, I can not help but a burst of excitement.

Sun Shao Hua, who was busy secretary gave reporters a "Yu Xing long" store record, "Yu Xing long, old also. Founded in 1905 when the Beijing-Zhangzhou Railway opened ...... century-old store a hundred years of vicissitudes, especially with the pastries, renowned Zhang Yuan."

No written records "Yu Xing long" was founded in which year, store record book in 1905 can not be confirmed. In order to verify the founding of the year Sun Shao Hua has visited a number of old people. According to the old "Yuxing long" in 1970, the director of the workshop of the old man surnamed Wang introduced, when the creation of Yuxing long is an old man surnamed Shen, when the old pastry workshop is now the address of the Yuxing long, business is booming.

Because many of the people in the know have passed away, and would like to more accurately test, Sun Shao Hua will have to go through some trouble, and she has a list of people she will visit.

Sun has worked at Yuxing Chang for 30 years, and the best years of her life were spent in the 200-square-meter pastry store.

In 1974, when she first joined the work, "Yu Xing Chang" has been here, 269 square meters of area, including the store, warehouse, workshop, yard. The business area remained unchanged until 1990.

In 1990, the store was expanded from the original bungalow into a two-story building, the area increased to 609 square meters. By 1997 it was added to three floors and the area was expanded to the present 1115 square meters. In the expansion of the business area, the pastry store has also been changed several times belonging to the current Yu Xing long store name is still the reform of the early days back to the previous once called "Xinfeng pastry store".

What hasn't changed is that "Yuxing long" pastries have been very good sales, Sun Shao Hua said, "every New Year's Eve and festivals, pastries sold out early", "Yuxing long pastries to the end of the year Lunar New Year twenty-seventh, The pastries of Yuxingjang are sold out early at the New Year festivals.

Sun Tzu said: the world has five flavors, sweet, sour, bitter, spicy and salty, the change of five flavors, can not be tasted. Yuxing long pastry varieties from the past a single cake pastry, the development of the current 300 kinds of pastries. The workforce has also developed from a dozen people in the past to 56 people now, with annual sales revenue reaching a scale of more than 300 million yuan.

Despite not being able to prove the exact time of the store's establishment, Yuxing Chang is still preparing to have a centennial store celebration in 2005. To this end, they have been preparing for a long time, Sun Shaohua said, "The company invested 4.2 million yuan in 2004, the introduction of the country's most advanced production line of confectionery moon cake. Now it is developing new sugar-free green food."

At Sun's desk is a report on "Yuxing Chang's exit from the State-owned Enterprises Reorganization Co. Although there is no historical data, but actually accompanied Zhangjiakou people through nearly a century of wind and rain of the old store will be more vigorous vitality. (Cai and Quan)