Name: RIO tipsy-3.8-degree and 3-degree colorful premixed cocktails; Alcohol content: ≥3.8%vol, 3.0% vol.

Drinking crowd: 18-28 years old young people who are full of passion, personality, innovation, love life and are willing to make friends and get together.

2. Classic series

(1) Name: RIO-5 degree lemon vodka cocktail; Alcohol content: ≥ 5% by volume.

(2) Name: Rio original flavor-5-degree grapefruit vodka cocktail; Alcohol content: ≥ 5% by volume.

Alcohol drinkers: young men and women who are mainly born after 85-90, and are pursuing a certain quality of life after 80 years of radiation.

3, strong cool series

(1) Name: Rio Qiangshuang -8 degree lemon vodka cocktail; Alcohol content: ≥ 8% by volume.

(2) Name: Rio Qiangshuang -8 degree Kaman orange vodka cocktail; Alcohol content: ≥ 8% by volume.

Drinking crowd: mainly men with daily drinking habits, with fashionable taste and mature humor.

Extended data

RIO's name comes from a casual conversation between RIO's founder and his chief bartender Gustave, an Italian and Brazilian.

In 2002, Rio Tinto successfully developed a premixed cocktail formula suitable for the Asian market.

In 2003, the Rio pre-mixed cocktail suitable for China consumers was officially born.

In 2004, a modern garden-style production base covering an area of 30,000 square meters was established in Rio.

In 2005, the market was fully developed, and Rio pre-mixed cocktails were quickly widely recognized by urban young people, which opened the fashion trend of pre-mixed cocktails in China.

In 2007, Shanghai will be the center and the Yangtze River Delta will be radiated. Taking Guangzhou as the center, radiating South China and Central China markets; The marketing layout of the big triangle with Beijing as the center and radiating North China and Southwest China.

References:

Baidu Encyclopedia: Rio Cocktail