According to the big data statistical method of Brand Network, through the sales data, user feedback and experience of each milk brand, the influence index ranking of each milk brand is calculated as follows. Among them, the top ten are Jindian, Deluxe, Wangzai, Yili, Mengniu, Guangming Dairy, Weidendorf, SANYUAN, Shengmu, and Anchor.
1. Jindian
Jindian milk was born in 2006. As the representative of Yili’s most high-end brand, since its launch, it has adhered to the concept of dedicating the best quality and is committed to creating China’s “most "Good Milk", which has three products: Jindian organic milk, Jindian pure milk and Jindian low-fat milk. Jindian organic milk is the flagship product of the Jindian brand. Its brand concept of health, organic and caring has led the Jindian brand to win the favor of consumers.
2. Deluxe
"Deluxe" means "gold medal milk" in Mongolian and is a milk brand of Mengniu. Its place of origin - Helingel, the core area of ??China's milk capital, relies on a series of unique and advantageous natural conditions such as about 40 degrees north latitude, a warm and humid monsoon climate in the mid-temperate zone, and a world-recognized high-quality milk source belt, providing high-quality milk that is scarce in the market. Quality milk source. Here is Mengniu’s Australia-Asia International Ranch, Mengniu’s global model factory, as well as its fully intelligent automation control center and milk health research and development center.
3. Yili
Inner Mongolia Yili Industrial Group Co., Ltd. is one of the leading enterprises in the national dairy industry. It is one of the 520 key industrial enterprises in the country and the first batch of 151 nationally designated by eight ministries and commissions. One of the leading enterprises in agricultural industrialization, it is the only dairy product sponsor of the Beijing 2008 Olympic Games and the first Chinese food brand to sponsor the Olympic Games in China's history.
4. Mengniu
Mengniu Dairy (Group) Co., Ltd. was established in August 1999 and is headquartered in Horinger Shengle Economic Park, Hohhot City, Inner Mongolia Autonomous Region. In July 2009, China's largest grain, oil and food company COFCO invested in Mengniu and became the largest shareholder of "China Mengniu". Mengniu has built a large-scale milk and dairy product industry chain integrating milk source construction, dairy production, sales, and research and development, with more than 94% of its large-scale and intensive pasture milk sources.
5. Bright Dairy
The business of Bright Dairy began in 1911. It is a joint-stock listed company with diversified property rights composed of state-owned capital, foreign capital and private capital. After more than 100 years of continuous development, the company has gradually established its main business as the development, production and sales of various dairy products. The company has a world-class dairy research institute, dairy processing equipment and advanced dairy processing technology. Its main products include fresh milk, fresh yogurt, lactic acid bacteria drinks, room temperature milk, room temperature yogurt, milk powder, cheese, butter and other categories.