There is no specific name. The little girl on the carton of Moguli is a virtual character designed by the brand, which plays a role in recognition. Haoliyou Mushroom Guli is a mushroom-shaped chocolate biscuit with a sweet taste and a shelf life of 12 months. Haoliyou (China) is the collective name of two food manufacturing and sales enterprises established in China by Korean company Haoliyou (referred to as (Zhu) Haoliyou): Haoliyou Food Co., Ltd. and Haoliyou Food (Shanghai) Co., Ltd. Founded in 1956, Haoliyou is one of the four largest food companies in Korea.