On April 1 day, 2022, Xiaomi Group officially kicked off the carnival of 2022 rice noodle festival. A new video species-Xiaomi 1 1 Ultra limited time special offer 1500 yuan got off to a good start, and the lowest price was 3,999 yuan, making it one of the top flagship mobile phones selling well on the first day of the rice noodle festival.
As a symbolic user interaction festival in the domestic consumer electronics and technology industries, the rice noodle festival is the 1 1 this year. From the very beginning, it was to celebrate the founding day of Xiaomi Company on April 6 with "rice flour", and later it gradually became the anniversary of the annual meeting between Xiaomi and "rice flour", and it was also the "pet powder day" for Xiaomi to give thanks to rice flour.
The 2022 Rice Noodle Festival will last until April 10, with the theme of "Going to the future, it's good to have you". During the rice noodle festival, in addition to Xiaomi 1 1 Ultra limited-time special offers, there are ten thousand gifts delivered every day, a variety of new AIoT products launched and other surprise benefits. On April 6, Xiaomi Mall will also open a mysterious pet powder activity.
Xiaomi 1 1 Ultra limited time special 1500 yuan, more than 20 new products were launched.
Xiaomi 1 1 Ultra official limited time special offer 1500 yuan, after the pre-sale, won the unanimous praise of "rice noodles". Since its release last year, Xiaomi 1 1 Ultra has firmly occupied the flagship throne of Android images. It adopts GN2 image sensor jointly developed with Samsung, supports 8K video shooting, 120X periscope telephoto and128 ultra-wide angle, and won the "triple crown" of the authoritative evaluation agency DXOMARK camera total score, photography and video at the time of release.
At the same time, the Redmi K50 Pro equipped with Samsung 2K direct screen and 120W surging fast charge can enjoy up to 24 interest-free periods during the rice noodle festival, and the whole system of K50 continues to sell well. In addition, "rice noodles" can also enjoy the limited-time benefits such as broken screen protection and 50% discount on extended warranty for the best-selling models, and the highest discount for the Redmi Note 1 1Pro series, such as 200 yuan.
In addition, more than 20 new products will be put on the shelves during the rice noodle festival, and new products such as Xiaomi Panchromatic Laser Cinema, Mijia Electric Scooter 3 Youth Edition, Mijia Desktop Purifier Cold and Hot Edition, Xiaomi Duoduo Electronic Paper Book Pro2, Mijia Curtain Companion, Xiaomi Smart Cat's Eye 1s, RedmiBook Pro 14 2022 Edition will all make their debut.
In addition to the launch of new products, AIoT products are also very special during the rice noodle festival. Xiaomi TV enjoys a maximum of 24 interest-free periods. On April 1 day, mobile phones exploded as low as 649 yuan, Redmi G games were offered at a maximum discount of 1000 yuan, and Xiaomi's new 1 class air conditioner was offered as low as 2 149 yuan.
It is worth mentioning that during the rice noodle festival, there will be tens of thousands of gifts to send "rice noodles" every day. Specifically, it includes services such as Xiaoai speaker, Xiaomi small backpack, 49 yuan battery replacement, Xiaomi mobile power supply, Mijia desk lamp, coupons, etc., and special benefits such as large red envelopes on the hour. On April 6th, Xiaomi Mall will also launch a mysterious pet powder activity.
Under the line, 10,000 stores celebrate together, and Xiaomi's new retail "sales and service integration" upgrade gives surprises.
The 2022 Rice Noodle Festival continues the tradition of online and offline linkage of Xiaomi's new retail. Under the line, Xiaomi House will celebrate all the stores, and launch surprise benefits such as finding a limited store with 100 cities running together, giving 10,000 gifts every day, 50% off the price increase, and giving a pet powder gift to the audience full of 1499/2499 yuan.
From April 3rd to 6th, when customers shop in 99 yuan, they will get a 50% off limited purchase benefit of designated products, including Mijia sonic electric toothbrush, Mijia negative ion quick-drying hair dryer, smart doorbell 2, Xiaomi smart cameras Yuntai Pro, Xiaomi smart cameras Yuntai 2K and other products.
Comprehensively promoting the experience upgrade of "integration of sales and service" has also become one of the highlights of this year's rice noodle festival. Xiaomi Mall App has launched a brand-new "service center" Tab since April 1 day, creating the only entrance for Xiaomi's official services. Users can experience official services such as battery replacement, mobile phone film pasting, trade-in and door-to-door installation by clicking enter on the first screen. No matter whether users buy Xiaomi products offline or online, they only need to open the "Service Center" Tab of Xiaomi Mall App, so they can easily find and experience all the service contents, saving the time of inquiry and queuing at the store.
The launch of Xiaomi Mall's "Service Center" Tab also marks that Xiaomi Mall App has fully opened up new retail stores and service outlets, which can provide a comprehensive service experience of "sales+service" for "rice noodles" and fully promote the user experience upgrade of Xiaomi's new retail. At the same time, during the period from April 1 day to 10, "rice noodles" will have the opportunity to receive the 49 yuan mobile phone battery replacement benefits (support 18 models) when they go to the "service center" Tab of Xiaomi Mall, or they can participate in the lucky draw at the main venue of the rice noodle festival, and 1 cent can get the deep cleaning and maintenance benefits of air conditioners or washing machines when they place orders.
Go to the future and join hands with rice noodles to create a better life.
The 2022 Rice Noodle Festival also specially launched the "Running China" offline store film exhibition and the "Rice Noodle Charity Month" to join hands with "Rice Noodle" and go to a better life in the future.
The "Running China" global image exhibition jointly sponsored by Xiaomi and China Daily New Media has received positive responses from many photographers and rice noodles, and a large number of excellent photographic works have been taken with Xiaomi 12 series mobile phones.
During the rice noodle festival, the video exhibition has landed in Xiaomi's home in six cities, including Beijing, Chengdu, Shenzhen and Guangzhou, and specially invited photographer Liu Dan to the flagship store of Chengdu Vientiane City to share the creative skills and experience of mobile phone photography with rice noodles. At the same time, the original footprint of Xiaomi brand spokesperson Su Bingtian appeared in Chengdu to witness the power of China's running. More than 10,000 millet houses across the country 1 10,000 also present the selected works of this film festival.
From April 6th, the "Rice Noodle Charity Month" will also be officially launched, and Xiaomi Charity Foundation will donate1000000 for this purpose, encouraging caring people to support charity projects through online participation in games and charity donations through Xiaomi charity platform. At the same time, under the premise of meeting the requirements of local epidemic policy, Xiaomi Public Welfare Platform will also hold more than ten offline public welfare activities in Beijing, Hangzhou, Nanjing and other cities. This is also the first time since the rice noodle festival was held 1 1 years ago that online and offline public welfare "pet powder" activities were created, and together with "rice noodle", the new theme of the rice noodle festival "It's good to have you in the future" was interpreted.