Xiamen Beth Store, the first Chinese and Western restaurant, opened. The unique business philosophy and accurate market positioning have made the business of Houcaller Beth Store prosperous as soon as it opened. As a result, Xiamen's "Houcaller" Lujiang Store, Jiahe Store and Shanghai-Macao Store opened in succession from 1993 to 1994. For a time, "Houcaller" Chinese and western restaurants have become a beautiful landscape in Xiamen's catering industry, and going to "Houcaller" restaurants has also become a fashion. In the face of achievements, the decision makers of "Houcaller" are not complacent. After investigation and demonstration, 1995, they put forward the strategy of developing the company in this big market of China. And decided that the company will move from Xiamen to the whole country in the international mode of chain operation. The Erqi North Road store in Zhengzhou, Henan Province opened, and "Houcaller" officially moved from a local catering enterprise to a national catering enterprise. From 1995 to 1997, Houcaller opened dozens of Chinese and western restaurants in Shanghai and Henan. All restaurants have been well received by local consumers, and the successful cross-provincial operation has strengthened the confidence of "Houcaller" to move towards a national catering enterprise. Faced with the intensification of competition in the catering market and the acceleration of market changes, 1997, after summing up the gains and losses in the past few years and analyzing the future market development trend, the company decisively revised its development strategy and put forward the road of specialization and making the enterprise a strategic civilian. At the same time, further plan the company's short, medium and long-term development goals, so that the company has a clear development direction. During the stormy course, the "Houcaller" people came all the way, and the company's decision-makers firmly grasped the company's development direction, and unswervingly promoted market development and internal construction in accordance with the strategic policy of "specialization and strength". Enrich and strengthen the company's headquarters and formulate a series of rules and regulations to adapt to the development of enterprises, so that the company can embark on a new stage of scientific management from experience management. Since 1997, after several years' efforts, the company has formed a core team with pioneering and innovative consciousness with layered age structure, complementary knowledge structure and integrated personality structure. Only in this way can we form a solid foundation for the core competitiveness of enterprises. At the same time, the company formulated and promulgated a series of rules and regulations, such as "Houcaller Basic Work Manual", and successfully introduced enterprise CI and CS system engineering. Coordinating market development, determining the strategy of concentrating funds and energy and fighting regional battles have made the brand building of "Houcaller" achieve famous brand benefits. From 1997 to 2000, nearly 70 "Houcaller" franchise chain stores were opened in Fujian in three years, basically completing the strategic layout of Fujian's military products market. Throughout the country, dozens of chain stores have been opened in Zhejiang, Jiangsu, Guangdong, Shandong, Henan, Chengdu, Chongqing, Wuhan and Urumqi in recent years. Therefore, in Fujian, according to a survey by a survey agency, the brand awareness of "Houcaller" is close to 30%, and the brand awareness of "Houcaller" in other markets in the country has also increased rapidly. Recently, the company is seeking to form a strategic alliance with world and domestic famous retailers to open the market in a more effective way. Adhere to the internal control innovation mechanism combining strict food quality management with continuous product innovation, so that the main products of Houcaller restaurant are clear, new products are promoted in an orderly manner, dishes are delicious and food quality is unified. To this end, the company has established a unified logistics distribution center and cannery to strictly control the quality of raw material procurement. The main ingredients that determine the taste of food are uniformly produced by the company's cannery, and other ingredients and condiments that are not produced by the company's cannery are also uniformly prepared by the company, and other canneries and condiment factories are entrusted to carry out OEM production and unified distribution, thus ensuring the stable quality and uniform taste of food in "Houcaller" chain stores all over the country. Since 1997, the company made strategic adjustment and put forward the second venture. In recent years, the strategic planning of enterprises has turned to the construction of core competitiveness. From brand building and maintenance to the formulation and implementation of rules and regulations; From the development and construction of the market to the inspection and inspection of chain store business; From talent cultivation to product research and development; From the continuous improvement of restaurant image to the improvement and upgrading of dining environment, the company has invested a lot of manpower, material resources and financial resources. Therefore, the brand image of "Houcaller" has become increasingly prominent, and the sense of consumer identity has been continuously strengthened. In 2000, it won the honor of "China Famous Store" and "National Green Catering Enterprise". At present, the company has opened more than 60 chain stores and established logistics distribution centers in large and medium-sized cities across the country. A cannery has a total investment of more than 80 million yuan and more than 3,000 employees, basically forming a group and chain management model. On the way forward in the future, the company will, as always, adhere to the purpose of "creating a first-class catering brand and opening a century-old shop", unswervingly continue to work towards the goal of building the first brand of China Steakhouse Restaurant, turn "Houcaller" into a well-known catering brand, and write a new chapter in China's catering culture. In August 2003, "Houcaller" was rated as a well-known trademark by Xiamen Trademark and will enter a new stage. Xiamen Houcaller Catering and Entertainment Co., Ltd. Address: Room 70 1 South Building of Xingang Plaza, Hubin North Road 16, Xiamen.